Lauren Riley

Supported social content strategy, ideation, and creative direction for two international beverage brands with distinct brand pillars and audiences. Played a key role in the launch of Maison Perrier on TikTok, contributing to content that accumulated 40M+ views on the platform. Supported the launch and creative execution of four beverage product launches, translating brand positioning into platform-native social content. Helped grow Sanpellegrino’s social following by 20K+, supporting consistent audience growth and engagement. Balanced trend-driven content with brand storytelling to keep sparkling water culturally relevant across TikTok and Instagram. Served as both on-camera talent and behind-the-scenes creative, adapting content formats to align with platform trends and performance insights.

Supported social content strategy, ideation, and creative direction for two international beverage brands with distinct pillars and audiences. Played a key role in the Maison Perrier TikTok launch, contributing content that accumulated 40M+ views. Supported the launch and creative execution of four beverage product launches, translating brand positioning into platform-native content. Helped grow San Pellegrino's social following by 20K+ and maintained consistent audience engagement. Served as on-camera talent and behind-the-scenes creative, adapting formats to align with platform trends and performance insights.

Manage UGC for clients Real Good Foods (501k), Tonester Paints (929k), Ilthy (67k), and I’m From Cleveland (330k). Create and execute monthly social media calendars using Notion. Develop shot lists for video/photo shoots and ensure alignment with creative goals. Generate content ideas to support brand narratives. Lead video editing and collaborated with the creative director on projects. Act as the main client contact, translating needs into effective solutions.