Available to hire
I’m a Creative Director & Social Media Specialist with 5+ years of experience producing high-performing content for national brands and agency clients. I’m comfortable both on-camera and behind the scenes, with a strong ability to translate brand strategy into culturally relevant, engaging content. Proven track record of managing campaigns, leading creative direction, and building authentic audience connections across TikTok and Instagram.
I earned a Bachelor of Arts and Sciences in Public Relations with a Minor in Digital Marketing from the University of Dayton, and I thrive in fast-paced teams that blend strategy with hands-on production to deliver compelling, platform-native content.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
UGC Manager at Catapult Creative
May 1, 2024 - November 1, 2024Managed and curated social media content for multiple client accounts, including overseeing content creation, strategic social calendar planning, and performance analysis. Created monthly calendars in Notion, developed shot lists, and coordinated with the creative team. Led video editing and served as primary client contact to translate needs into effective solutions.
Social Media Manager at Catapult Creative
May 1, 2022 - August 1, 2023Managed and curated social media content for three diverse client accounts, overseeing content creation, strategic social calendar planning, and detailed performance analysis. Designed and implemented tailored social media strategies for clients in the restaurant, food, and real estate sectors, delivering targeted results. Created mood boards and visual direction to align client content with brand objectives and provide a clear vision for campaigns.
Video Editor / Videographer at University of Dayton MBB
November 1, 2021 - April 1, 2022Filmed, edited, and produced high-quality game footage, highlight reels, and player spotlight videos, capturing key moments and athletic performances to drive engagement. Created and executed social media campaigns across Instagram and Twitter, showcasing game moments, player stories, and team culture to increase visibility and audience engagement.
Social Content Strategist / Creative Director at Nestlé, San Pellegrino & Maison Perrier
February 1, 2025 - PresentSupported social content strategy, ideation, and creative direction for two international beverage brands with distinct pillars and audiences. Played a key role in the Maison Perrier TikTok launch, contributing content that accumulated 40M+ views. Supported the launch and creative execution of four beverage product launches, translating brand positioning into platform-native content. Helped grow San Pellegrino's social following by 20K+ and maintained consistent audience engagement. Served as on-camera talent and behind-the-scenes creative, adapting formats to align with platform trends and performance insights.
Creative Director & Social Media Specialist at Real Good Foods
May 1, 2024 - November 1, 2024Manage UGC for clients Real Good Foods (501k), Tonester Paints (929k), Ilthy (67k), and I’m From Cleveland (330k). Create and execute monthly social media calendars using Notion. Develop shot lists for video/photo shoots and ensure alignment with creative goals. Generate content ideas to support brand narratives. Lead video editing and collaborated with the creative director on projects. Act as the main client contact, translating needs into effective solutions.
Videographer / Video Editor at University of Dayton Men's Basketball
November 1, 2021 - April 1, 2022Filmed, edited, and produced high-quality game footage, highlight reels, and player spotlight videos, capturing key moments and athletic performances to drive engagement. Created and executed social media campaigns across platforms like Instagram and Twitter, showcasing game moments, player stories, and team culture to increase team visibility and audience engagement.
Social Media Strategist / Brand Campaign Lead at Nestlé, Sanpellegrino & Maison Perrier
February 1, 2025 - PresentSupported social content strategy, ideation, and creative direction for two international beverage brands with distinct brand pillars and audiences. Played a key role in the launch of Maison Perrier on TikTok, contributing to content that accumulated 40M+ views on the platform. Supported the launch and creative execution of four beverage product launches, translating brand positioning into platform-native social content. Helped grow Sanpellegrino’s social following by 20K+, supporting consistent audience growth and engagement. Balanced trend-driven content with brand storytelling to keep sparkling water culturally relevant across TikTok and Instagram. Served as both on-camera talent and behind-the-scenes creative, adapting content formats to align with platform trends and performance insights.
Education
Bachelor of Arts and Sciences in Public Relations, Minor in Digital Marketing at University of Dayton
January 11, 2030 - February 19, 2026Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Retail
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