I’ve been working in agencies for over a decade, building integrated campaigns for brands like Samsung, McDonald’s, and Nestlé. Somewhere along the way, I realized I was more interested in the thinking behind the work than the visuals themselves.
I’m curious about what actually drives people to choose, trust or ignore a brand. I’ve worked closely with planners, joined focus groups and helped turn product features into narratives that make sense to real people, which reinforced for me that insight and execution have to move together.
I’m exploring roles in Brand Management or Creative, spaces where I can stay close to both strategy and execution, while learning more about the commercial side of brand building.
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