Available to hire
Hi, I’m Rewa Ketkar, a product designer with expertise in UX/UI, interaction design, and design systems. I’m skilled in user research and data-driven design, improving engagement and conversion across fintech, healthcare, and consumer platforms. I work in agile teams, collaborating cross-functionally to create intuitive, user-centered solutions.
I’ve led end-to-end design initiatives for fintech and consumer products, built scalable design systems, and driven improvements in omnichannel user flows. I love turning complex problems into elegant experiences that delight users and drive business results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Designer at Ria Money Transfer
October 1, 2023 - March 1, 2025Led end-to-end experience design for customer verification, fraud prevention, payments, and post-transaction workflows, optimizing operations for 100K+ daily transactions. Led a home screen redesign that boosted transfer initiation rate by 13% and improved user retention by 20%, integrating updated brand elements for an intuitive and engaging interface. Reduced transfer holds by 50% through strategic enhancements to checkout flows, refining UI elements, content clarity, and interaction design. Localized verification and payment flows across multiple countries, integrating third-party payment providers while ensuring compliance, resulting in frictionless transactions for global users. Improved transaction completion rate by identifying key drop-offs, applying UX principles, and optimizing user flows to minimize abandonment.
Product Design Intern at Savvy Cooperative
April 1, 2023 - August 1, 2023Increased patient engagement and retention by implementing transformative features informed by user behavior research and testing. Established inclusive frameworks by collaborating with product and engineering teams to optimize stakeholder value exchange. Created Savvy's v1.0 design system for platform scalability.
UX Designer at Onething Design Studio
November 1, 2020 - July 1, 2022Led UX strategy and execution for 0-1 products in the automotive and healthcare sectors, driving higher engagement and conversion rates in an agile development environment. Secured an 80% client acquisition success rate through compelling proof-of-concept presentations and UX-driven business solutions.
Design Co-founder at Artemis Media & Design House
October 1, 2019 - October 1, 2020Built and managed client relationships, leading design strategies that enhance d brand identity and online presence for small businesses. Developed data-driven design solutions that improved customer engagement and campaign performance, directly influencing business growth.
Education
Masters in Human-Computer Interaction at California College of the Arts
August 1, 2022 - August 1, 2023Masters in Event & Exhibit Design at Seneca Polytechnic
September 1, 2018 - June 1, 2019Bachelors in Industrial Design at Symbiosis Institute of Design
July 1, 2013 - April 1, 2017Qualifications
Industry Experience
Financial Services, Healthcare, Software & Internet, Media & Entertainment, Professional Services, Education, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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