REX UGWUDA

Led a design team building a crypto app for a startup, focusing on improving user experience on iOS and Android with intuitive navigation to maximize engagement. Applied atomic design methodology to create a scalable Figma design system. Directed the dashboard visual layout using a consistent component library while maintaining alignment with brand guidelines. Conducted UX research to find key bottlenecks and recommend targeted improvements. Partnered closely with developers to streamline the design-to-development handoff process.

Created flyer designs and illustrations for campaigns as part of Rotaract Club. Worked with the design team to craft brand identity, illustrations, and campaign assets, increasing the organization’s visibility by over 80% within one month. Managed design content creation with minimal supervision, consistently delivering high-quality campaign assets.

Coordinated with the founder to ideate and integrate intuitive user experiences aligned with business goals. Managed cross-media design projects including branding, illustration, and UI/UX design for multiple client engagements and the company’s logo. Owned the UX workflow end-to-end: graphic design, user research, competitor analysis, wireframing, and prototype testing. Identified user pain points through testing to save development time before launch, improving the quality of delivered apps and experiences.