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Hi, I'm Reyna LaRiccia, a strategic and creative social media professional with 6+ years of experience managing digital communications and campaigns for mission-driven organizations in science, education, and technology. I turn data-informed insights into accessible storytelling that grows audiences, strengthens brand identity, and drives meaningful engagement across multi-channel programs. I thrive in collaborative environments, bridging messaging with education and fundraising goals, and translating complex ideas into clear narratives that resonate with diverse communities.…Hi, I'm Reyna LaRiccia, a strategic and creative social media professional with 6+ years of experience managing digital communications and campaigns for mission-driven organizations in science, education, and technology. I turn data-informed insights into accessible storytelling that grows audiences, strengthens brand identity, and drives meaningful engagement across multi-channel programs. I thrive in collaborative environments, bridging messaging with education and fundraising goals, and translating complex ideas into clear narratives that resonate with diverse communities.

Reyna LaRiccia

Content Creator, Brand Strategist, Marketing Strategist, +3

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Hi, I'm Reyna LaRiccia, a strategic and creative social media professional with 6+ years of experience managing digital communications and campaigns for mission-driven organizations in science, education, and technology. I turn data-informed insights into accessible storytelling that grows audiences, strengthens brand identity, and drives meaningful engagement across multi-channel programs. I thrive in collaborative environments, bridging messaging with education and fundraising goals, and translating complex ideas into clear narratives that resonate with diverse communities.…Hi, I'm Reyna LaRiccia, a strategic and creative social media professional with 6+ years of experience managing digital communications and campaigns for mission-driven organizations in science, education, and technology. I turn data-informed insights into accessible storytelling that grows audiences, strengthens brand identity, and drives meaningful engagement across multi-channel programs. I thrive in collaborative environments, bridging messaging with education and fundraising goals, and translating complex ideas into clear narratives that resonate with diverse communities.

Available to hire

Hi, I’m Reyna LaRiccia, a strategic and creative social media professional with 6+ years of experience managing digital communications and campaigns for mission-driven organizations in science, education, and technology. I turn data-informed insights into accessible storytelling that grows audiences, strengthens brand identity, and drives meaningful engagement across multi-channel programs.

I thrive in collaborative environments, bridging messaging with education and fundraising goals, and translating complex ideas into clear narratives that resonate with diverse communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Communications Coordinator at MIT Museum

September 1, 2023 - October 27, 2025

Leads social media and digital marketing strategy for a global center of science, innovation, and public engagement. Manages multi-platform content calendars, coordinates exhibitions coverage, and supports on-site and virtual programming to raise visibility and engagement.

Digital Communications Specialist at Silent Spring Institute

September 1, 2023 - September 1, 2023

Directed organization-wide digital strategy to elevate research visibility and public engagement; managed social media channels and donor communications; increased email open rate and audience engagement, and produced multimedia content across platforms; led SEO and website optimization efforts.

Content Marketing Specialist at ZoomInfo

September 1, 2021 - September 1, 2021

Supported content marketing and lead generation initiatives for a global SaaS company; produced SEO-driven digital content and editorial calendars; partnered with design, analytics, and product teams; conducted keyword research and coordinated webinars and virtual events.