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E-commerce growth operator with 7+ years scaling DTC and marketplace brands. I've managed $8M+ in ad spend across Meta, Google, TikTok, and Amazon Ads with 3x-6x ROAS, and built my own e-commerce businesses to six-figure monthly revenue. I work across the full stack: paid acquisition strategy and execution, Shopify and Amazon Seller Central optimization, CRO, Klaviyo email/SMS automation, analytics (GA4, server-side tracking), and operational process automation. Previous clients include premium cosmetics and supplement brands where I drove +180% revenue growth, +25% LTV improvement, and +35% ad efficiency gains. Based in Geneva. Bilingual English/French. Available for project-based and retainer engagements.…E-commerce growth operator with 7+ years scaling DTC and marketplace brands. I've managed $8M+ in ad spend across Meta, Google, TikTok, and Amazon Ads with 3x-6x ROAS, and built my own e-commerce businesses to six-figure monthly revenue. I work across the full stack: paid acquisition strategy and execution, Shopify and Amazon Seller Central optimization, CRO, Klaviyo email/SMS automation, analytics (GA4, server-side tracking), and operational process automation. Previous clients include premium cosmetics and supplement brands where I drove +180% revenue growth, +25% LTV improvement, and +35% ad efficiency gains. Based in Geneva. Bilingual English/French. Available for project-based and retainer engagements.

Reynold Millet

Marketing Strategist, Growth Marketer, Performance Marketer, +2

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E-commerce growth operator with 7+ years scaling DTC and marketplace brands. I've managed $8M+ in ad spend across Meta, Google, TikTok, and Amazon Ads with 3x-6x ROAS, and built my own e-commerce businesses to six-figure monthly revenue. I work across the full stack: paid acquisition strategy and execution, Shopify and Amazon Seller Central optimization, CRO, Klaviyo email/SMS automation, analytics (GA4, server-side tracking), and operational process automation. Previous clients include premium cosmetics and supplement brands where I drove +180% revenue growth, +25% LTV improvement, and +35% ad efficiency gains. Based in Geneva. Bilingual English/French. Available for project-based and retainer engagements.…E-commerce growth operator with 7+ years scaling DTC and marketplace brands. I've managed $8M+ in ad spend across Meta, Google, TikTok, and Amazon Ads with 3x-6x ROAS, and built my own e-commerce businesses to six-figure monthly revenue. I work across the full stack: paid acquisition strategy and execution, Shopify and Amazon Seller Central optimization, CRO, Klaviyo email/SMS automation, analytics (GA4, server-side tracking), and operational process automation. Previous clients include premium cosmetics and supplement brands where I drove +180% revenue growth, +25% LTV improvement, and +35% ad efficiency gains. Based in Geneva. Bilingual English/French. Available for project-based and retainer engagements.

Available to hire

E-commerce growth operator with 7+ years scaling DTC and marketplace brands. I’ve managed $8M+ in ad spend across Meta, Google, TikTok, and Amazon Ads with 3x-6x ROAS, and built my own e-commerce businesses to six-figure monthly revenue.

I work across the full stack: paid acquisition strategy and execution, Shopify and Amazon Seller Central optimization, CRO, Klaviyo email/SMS automation, analytics (GA4, server-side tracking), and operational process automation.

Previous clients include premium cosmetics and supplement brands where I drove +180% revenue growth, +25% LTV improvement, and +35% ad efficiency gains.

Based in Geneva. Bilingual English/French. Available for project-based and retainer engagements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

German

Intermediate

Work Experience

Head of Acquisition at Garancia Paris — Premium Cosmetics Brand (Retail + DTC)

January 1, 2021 - January 1, 2025

Directed paid acquisition strategy with a $100K+/month budget across Meta, Google, and TikTok, scaling digital revenue by +180% YoY through systematic creative A/B testing, advanced segmentation, and audience layering. Partnered daily with E-commerce, Retail, Merchandising, Marketing, Finance, and Customer Service teams to drive cross-channel campaigns delivering both DTC and in-store growth. Built data-driven decision frameworks (GA4 dashboards, cohort analyses, ROAS modeling) enabling real-time budget reallocation across markets. Coordinated a 3-person acquisition team and external media agency; established creative testing processes and performance review cadences that sustained month-over-month improvements. Managed promotional calendars, budget tracking, and deal execution in alignment with merchandising and inventory planning.

E-commerce & Acquisition Manager (Freelance) at Brennos — DTC Supplements Brand

January 1, 2022 - January 1, 2023

Owned the full growth stack: Shopify storefront optimization, Meta & Google Ads acquisition, and Klaviyo email/SMS automation, increasing customer LTV by +25%. Rebuilt tracking infrastructure (GTM, server-side pixels, UTM taxonomy) enabling full-funnel attribution and accurate CAC/LTV reporting for the first time. Automated operational workflows between Shopify and the warehouse via Make (Integromat), reducing manual errors by 30% and freeing capacity for strategic initiatives. Directed product launches and seasonal campaigns from creative testing to inventory coordination; collaborated with founders to define long-term performance roadmaps spanning acquisition, retention, and unit economics.

Performance & Data Lead at Codage Paris — Premium Custom Skincare Brand

January 1, 2021 - January 1, 2022

Managed Meta and Google Ads performance campaigns to scale e-commerce revenue profitably across US, EU, and UK. Delivered +35% improvement in ad efficiency through creative iteration, funnel testing, and audience refinement. Built automated reporting processes enabling real-time budget reallocation and faster data-driven decision-making. Supported the brand’s digital transition from retail-heavy to DTC growth model, developing the acquisition playbook from scratch.

Founder & Head of Operations at DTC & Marketplace E-commerce Portfolio (Self-Funded)

January 1, 2017 - January 1, 2025

Built and scaled multiple DTC and marketplace e-commerce businesses from zero to six-figure monthly revenue, self-funded with personal capital. Managed product onboarding, catalogue creation, and listing optimization on Amazon Seller Central and other marketplaces, including A+ Content, Sponsored Products, and Sponsored Brands campaigns. Owned the full P&L: acquisition (Meta, Google, Amazon Ads), operations, supply chain, pricing, and unit economics, achieving sustained 3x–6x ROAS. Built and managed international supply chain (Europe, China): vendor negotiation, 3PL coordination, landed cost optimization, 99% on-time fulfillment. Implemented scalable fulfillment systems and pricing frameworks improving profit margins by +20%.