FLUX — Brand Identity & Brand Guidelines FLUX is a visual identity development project focused on creating a cohesive, modern, and distinctive brand system. The project translates FLUX’s brand personality into a structured visual language through logo usage, color palette, typography, graphic elements, imagery, and layout principles. The brand guidelines were designed as a polished visual brand book to ensure consistency across digital and physical touchpoints while giving the brand enough flexibility to evolve across different applications. Scope: Brand Identity, Visual Direction, Logo Guidelines, Color System, Typography, Graphic Elements, Brand Applications, and Brand Guidelines.
- Brand Designer
- Creative Director
- Graphic Designer
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