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I'm Reza Sandy Wardana, a Sr. UI/UX Designer with extensive experience shaping digital banking and digital products across fintech and e-commerce. I collaborate with product teams, researchers, and cross-functional partners to turn insights into intuitive, meaningful designs that improve usability and streamline journeys. I design strategies, services and experiences that help established companies become digital businesses. Defined as a generalist, my multifaceted skill set spans research, UX strategy, information architecture, interaction and visual design, and rapid prototyping, always focused on delivering user-centric outcomes.…I'm Reza Sandy Wardana, a Sr. UI/UX Designer with extensive experience shaping digital banking and digital products across fintech and e-commerce. I collaborate with product teams, researchers, and cross-functional partners to turn insights into intuitive, meaningful designs that improve usability and streamline journeys. I design strategies, services and experiences that help established companies become digital businesses. Defined as a generalist, my multifaceted skill set spans research, UX strategy, information architecture, interaction and visual design, and rapid prototyping, always focused on delivering user-centric outcomes.

Reza Sandy Wardana

UX Designer, UI Designer, Product Designer, +2

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I'm Reza Sandy Wardana, a Sr. UI/UX Designer with extensive experience shaping digital banking and digital products across fintech and e-commerce. I collaborate with product teams, researchers, and cross-functional partners to turn insights into intuitive, meaningful designs that improve usability and streamline journeys. I design strategies, services and experiences that help established companies become digital businesses. Defined as a generalist, my multifaceted skill set spans research, UX strategy, information architecture, interaction and visual design, and rapid prototyping, always focused on delivering user-centric outcomes.…I'm Reza Sandy Wardana, a Sr. UI/UX Designer with extensive experience shaping digital banking and digital products across fintech and e-commerce. I collaborate with product teams, researchers, and cross-functional partners to turn insights into intuitive, meaningful designs that improve usability and streamline journeys. I design strategies, services and experiences that help established companies become digital businesses. Defined as a generalist, my multifaceted skill set spans research, UX strategy, information architecture, interaction and visual design, and rapid prototyping, always focused on delivering user-centric outcomes.

Available to hire

I’m Reza Sandy Wardana, a Sr. UI/UX Designer with extensive experience shaping digital banking and digital products across fintech and e-commerce. I collaborate with product teams, researchers, and cross-functional partners to turn insights into intuitive, meaningful designs that improve usability and streamline journeys.

I design strategies, services and experiences that help established companies become digital businesses. Defined as a generalist, my multifaceted skill set spans research, UX strategy, information architecture, interaction and visual design, and rapid prototyping, always focused on delivering user-centric outcomes.

Skills

Prototype

Branding

Logo

Experience Level

Expert

Prototype

Expert

Branding

Expert

Logo

Expert

Work Experience

Sr. UI/UX Designer at BCA Digital (blu)

August 1, 2020 - Present

Internal design consultancy supporting multiple business units to shape the future of digital banking. Collaborate with Product Teams, Business Analysts, and cross-functional partners to improve product usability, refine journeys, and translate user insights into intuitive digital experiences. Focus on user research, UX strategy, information architecture, interaction design, visual design, and rapid prototyping to deliver meaningful, user-centric banking experiences.

Lead UI/UX Designer at Otto Digital Group

March 1, 2019 - August 1, 2020

Led a UI/UX team, oversaw design quality across multiple product streams. Built and maintained design system, guided designers through the end-to-end process, and collaborated with UX Research, Product, PMO, and Engineering to ensure cohesive product delivery. Emphasized leadership, design consistency, workflow improvements, and shaping design culture within the organization.

UI/UX Designer at Clapping Ape (PT Adharma Pratama Endaru)

April 1, 2017 - March 1, 2019

Designed interfaces and experiences for more than 15 digital products across FinTech and e-commerce to corporate platforms and e-wallet systems. Work covered user flows, storyboards, wireframes, prototypes, and polished high-fidelity UI. This role strengthened versatility and helped balance user needs with business goals.

Creative Designer at Prismagraphia Indonesia

October 1, 2016 - April 1, 2017

Full-time graphic designer creating branding, logos, flyers, packaging, brochures, company profiles, and several websites.

Graphic Design Intern at PT Fortune Indonesia, Tbk

August 1, 2015 - November 1, 2015

Designed corporate materials, including magazine layouts and publications.