Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Renata, a Creative Visual Designer focused on turning data-informed insights into compelling brand visuals and digital experiences. I design branding, campaigns, and content across platforms, blending aesthetics with performance metrics to boost engagement and conversions. With a background in marketing and UI development, I bring a strategic, performance-oriented approach to design. I prioritize clarity, consistency, and user-centric storytelling, delivering scalable visual systems and collaborative solutions.…Hi, I’m Renata, a Creative Visual Designer focused on turning data-informed insights into compelling brand visuals and digital experiences. I design branding, campaigns, and content across platforms, blending aesthetics with performance metrics to boost engagement and conversions. With a background in marketing and UI development, I bring a strategic, performance-oriented approach to design. I prioritize clarity, consistency, and user-centric storytelling, delivering scalable visual systems and collaborative solutions.

Renata da Luz Serpa Silvério

Data Analyst, Product Designer, UI Designer, +6





Hi, I’m Renata, a Creative Visual Designer focused on turning data-informed insights into compelling brand visuals and digital experiences. I design branding, campaigns, and content across platforms, blending aesthetics with performance metrics to boost engagement and conversions. With a background in marketing and UI development, I bring a strategic, performance-oriented approach to design. I prioritize clarity, consistency, and user-centric storytelling, delivering scalable visual systems and collaborative solutions.…Hi, I’m Renata, a Creative Visual Designer focused on turning data-informed insights into compelling brand visuals and digital experiences. I design branding, campaigns, and content across platforms, blending aesthetics with performance metrics to boost engagement and conversions. With a background in marketing and UI development, I bring a strategic, performance-oriented approach to design. I prioritize clarity, consistency, and user-centric storytelling, delivering scalable visual systems and collaborative solutions.

Available to hire

Hi, I’m Renata, a Creative Visual Designer focused on turning data-informed insights into compelling brand visuals and digital experiences. I design branding, campaigns, and content across platforms, blending aesthetics with performance metrics to boost engagement and conversions.

With a background in marketing and UI development, I bring a strategic, performance-oriented approach to design. I prioritize clarity, consistency, and user-centric storytelling, delivering scalable visual systems and collaborative solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Data Analyst Intern at Fall Engenharia

January 1, 2025 - Present

Analyzed and validated data sets from multiple sources to support business and operational decisions. Used SQL to extract, clean, and analyze data for reports and ad hoc team requests. Supported the creation and maintenance of dashboards and reports, ensuring data accuracy and consistency. Identified patterns, trends, and anomalies to assist stakeholders in decision-making. Collaborated with cross-functional teams to clarify data requirements and align on business metrics. Documented data processes, definitions, and validation rules to ensure shared understanding and data quality. Worked with version control (Git) for managing scripts and analysis workflows.

Marketing Manager at Voss Woods

February 1, 2022 - July 1, 2023

Analyzed engagement and conversion metrics using Google Analytics and Meta Business Suite. Optimized marketing campaigns through A/B testing, increasing CTR and conversion rates. Reduced website bounce rate by 16% based on user behavior analysis. Created dashboards and performance reports to monitor campaign results. Developed and executed SEO strategies to improve organic reach and visibility.

Senior Designer at Genderless Produções Artísticas

August 1, 2019 - May 1, 2022

Designed advertising campaigns and visual assets informed by performance data and analytics. Analyzed metrics such as CTR, conversions, and engagement to refine layouts, typography, and calls to action. Interpreted social media and Google Analytics reports to improve visual experiences and campaign effectiveness.

Senior Designer

August 1, 2019 - May 1, 2022

Designed digital campaigns, branding assets, and visual content for multiple clients. Created layouts and visual systems informed by performance data (CTR, engagement, conversions). Refined typography, composition, and calls to action based on user behavior insights. Collaborated with marketing teams to align visuals with campaign goals and audience targeting.

Front-end Developer (UI – Qt/ QML) at Volis AI

August 1, 2025 - January 31, 2026

Designed and developed user interfaces for desktop applications, focusing on usability and layout consistency. Created reusable UI components and improved visual hierarchy and interaction flow. Collaborated with developers to refine user experience and interface behavior.

Graphic Designer

August 1, 2019 - May 1, 2022

Designed branding assets, advertising campaigns, and digital content across multiple platforms; refined typography and layouts; delivered scalable visual systems for ongoing campaigns and ensured brand consistency.

UI Developer (Qt/QML) at Volis AI

August 1, 2025 - January 1, 2026

Designed and implemented user interfaces for desktop applications with emphasis on visual clarity and usability. Created reusable UI components with strong attention to layout, spacing, and hierarchy. Collaborated with developers to enhance user experience and interface consistency.

Data Analyst Intern

January 1, 2025 - Present

Supported creative and business decisions through data analysis and performance insights. Built dashboards and visual reports to translate data into clear visual communication. Identified patterns in user behavior to guide improvements in design and messaging.