I am a strategy and project management professional with 5+ years leading digital transformation and applied analytics in public and private sectors. I specialize in KPI/OKR design and agile management, delivering measurable improvements in conversion, operational efficiency, and executive decision-making. I excel at turning complex data into actionable insights and guiding multi-disciplinary teams to deliver iterative, value-focused outcomes. I have led multiple projects simultaneously, coordinating cross-functional teams and stakeholders, and I am skilled at translating strategic objectives into tangible metrics and programs that support both policy planning and business growth.

Ricardo Sergio Garay Muñoz

I am a strategy and project management professional with 5+ years leading digital transformation and applied analytics in public and private sectors. I specialize in KPI/OKR design and agile management, delivering measurable improvements in conversion, operational efficiency, and executive decision-making. I excel at turning complex data into actionable insights and guiding multi-disciplinary teams to deliver iterative, value-focused outcomes. I have led multiple projects simultaneously, coordinating cross-functional teams and stakeholders, and I am skilled at translating strategic objectives into tangible metrics and programs that support both policy planning and business growth.

Available to hire

I am a strategy and project management professional with 5+ years leading digital transformation and applied analytics in public and private sectors. I specialize in KPI/OKR design and agile management, delivering measurable improvements in conversion, operational efficiency, and executive decision-making. I excel at turning complex data into actionable insights and guiding multi-disciplinary teams to deliver iterative, value-focused outcomes.

I have led multiple projects simultaneously, coordinating cross-functional teams and stakeholders, and I am skilled at translating strategic objectives into tangible metrics and programs that support both policy planning and business growth.

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Work Experience

Analista de Urbanismo para la vida (Prácticas de Máster) at Foro para la Nueva Economía e Innovación Social – Foro NESI
September 1, 2025 - December 1, 2025
Diseñé y mejoré sistemas de seguimiento e indicadores en proyectos de impacto territorial (Semana de la Proximidad, Observatorio de la Sostenibilidad, VIVA), apoyando la evaluación y toma de decisiones estratégicas. Realicé análisis de investigación orientado a oportunidades de relacionamiento interinstitucional.
Project Management Support (Prácticas de Máster) at Coordinadora para el desarrollo integral del Nordeste de Segovia - CODINSE
June 1, 2025 - August 1, 2025
Optimizé la estrategia de lanzamiento de dos apps móviles de impacto social, definiendo propuesta de valor y canales de difusión en el entorno rural. Definí y ejecuté narrativa, propuesta de valor y estructura de comunicación multicanal. Diseñé programas de desarrollo socioeconómico territorial con enfoque sostenible.
Líder de Proyectos at T-VEN S.A.C. - Go Brilliant
December 1, 2023 - December 1, 2024
Gestioné portafolio de hasta 5 proyectos para múltiples clientes B2B, coordinando equipos cross-functional de 6–8 personas y garantizando entrega del 100% de hitos dentro de scope y plazo. Diseñé y desplegué sistemas de analítica y KPIs para seguimiento operativo y toma de decisiones estratégicas. Coordiné equipos multidisciplinarios (diseño, desarrollo, marketing) como Scrum Manager, asegurando entregables iterativos y validación continua. Elaboré propuestas técnicas y comerciales alineadas a objetivos de negocio y tendencias de mercado.
Analista de Marketing Digital at T-VEN S.A.C. - Go Brilliant
September 1, 2021 - November 1, 2023
Optimizé funnel B2B mejorando la conversión en landing pages de 1.2% a 3.4% en 4 meses; incremento de leads cualificados +185%. Optimicé campañas y canales digitales mediante análisis de performance, engagement y métricas de conversión. Diseñé y ejecuté campañas de contenido y comunicación externa alineadas a objetivos comerciales. Analicé métricas de campañas digitales (leads, conversión, engagement) para optimización continua y reporting. Gestioné proyectos digitales bajo enfoque ágil, integrando marketing y tecnología.
Asistente Administrativo at T-VEN S.A.C. - Go Brilliant
December 1, 2018 - August 1, 2021
Brindé asistencia directa a la Gerencia General, gestionando agenda, comunicaciones y apoyando en la toma de decisiones estratégicas. Realicé análisis y proyección financiera, asegurando la viabilidad y sostenibilidad de los proyectos a través de la evaluación de indicadores clave.
Urbanism Analyst for Life (Master Internship) at Foro para la Nueva Economía e Innovación Social – Foro NESI
September 1, 2025 - December 31, 2025
Designed and improved monitoring systems and indicators for territorial impact projects (Semana de la Proximidad, Observatorio de la Sostenibilidad, VIVA), supporting evaluation and strategic decision-making. Conducted research-oriented analysis exploring opportunities for inter-institutional collaboration.
Project Management Support (Master Internship) at Coordinadora para el desarrollo integral del Nordeste de Segovia - CODINSE
June 1, 2025 - August 31, 2025
Optimized go-to-market strategy for two mobile apps; defined value proposition and diffusion channels in the rural context. Defined narrative, value proposition, and multi-channel communication structure. Designed sustainable territorial socio-economic development programs.
Líder de Proyectos at Go Brilliant (T-VEN S.A.C.)
December 1, 2023 - December 31, 2024
Managed a portfolio of up to 5 projects for multiple B2B clients, coordinating cross-functional teams of 6–8, ensuring 100% milestone delivery within scope and schedule. Designed and deployed analytics systems and KPIs used for operational tracking and strategic decision-making. Coordinated multidisciplinary teams (design, development, marketing) as Scrum Manager, ensuring iterative deliverables and ongoing validation. Prepared technical and commercial proposals aligned to business objectives and market trends.
Analista de Marketing Digital at Go Brilliant (T-VEN S.A.C.)
September 1, 2021 - November 30, 2023
Optimized B2B funnel improving landing page conversion from 1.2% to 3.4% in 4 months; +185% qualified leads. Optimized campaigns and channels through performance analysis; designed and executed content and external communications aligned to commercial goals. Analyzed campaign metrics for optimization and reporting. Managed digital projects using agile approaches, integrating marketing and technology.
Asistente Administrativo at Go Brilliant (T-VEN S.A.C.)
December 1, 2018 - August 31, 2021
Provided direct support to General Management, managing calendar and communications, and assisting strategic decision-making. Performed financial analysis and projections ensuring project viability through evaluation of key indicators.

Education

Máster en Estrategias y Tecnologías para el Desarrollo at Universidad Complutense de Madrid – Universidad Politécnica de Madrid
September 1, 2024 - December 24, 2025
Licenciatura en Administración at Universidad Nacional Mayor de San Marcos
March 1, 2014 - July 1, 2019
Máster en Estrategias y Tecnologías para el Desarrollo: La Cooperación en un Mundo de Cambio at Universidad Complutense de Madrid – Universidad Politécnica de Madrid
September 1, 2024 - December 24, 2025
Licenciatura en Administración at Universidad Nacional Mayor de San Marcos
March 1, 2014 - July 1, 2019

Qualifications

Análisis de sistemas de transporte
January 1, 2023 - December 24, 2025
¿Cómo viajamos por la ciudad? Asignación y equilibrio en redes de transporte
January 1, 2020 - December 24, 2025
Gestión de Proyectos del Desarrollo
January 1, 2020 - December 24, 2025
Gestión de Riesgos en Proyectos del Desarrollo
January 1, 2020 - December 24, 2025
Análisis de sistemas de transporte
January 1, 2023 - December 24, 2025
¿Cómo viajamos por la ciudad? Asignación y equilibrio en redes de transporte
January 1, 2020 - December 24, 2025
Gestión de Proyectos del Desarrollo
January 1, 2020 - December 24, 2025
Gestión de Riesgos en Proyectos del Desarrollo
January 1, 2020 - December 24, 2025

Industry Experience

Government, Professional Services, Education, Media & Entertainment, Software & Internet, Transportation & Logistics