rgeeck93

I collaborated with Ideation Orange to create dynamic time-lapse videos documenting the installation of banners at the University of Detroit Mercy. Using a combination of a GoPro to capture vertical content for social media and a DSLR with interval exposures, I was able to showcase the entire process of the banners being installed across the campus in a visually engaging way. The result was a vibrant and comprehensive look at the project that could be shared across multiple platforms.

In developing the branding for Kinetic Creatives, I helped the brand reach its target audience of adults seeking mental stimulation who valued sustainable products from the Midwest. My approach was centered on creating a brand identity that reflected these core values. I designed the visual elements and messaging to emphasize sustainability, craftsmanship, and innovation, resonating with an audience that appreciates thoughtful, locally-produced products.

By focusing on storytelling and highlighting the brand’s Midwest roots, I created marketing strategies that connected with this audience on a personal level. I crafted promotional materials that showcased the brand’s commitment to mental stimulation, sustainable practices, and community involvement, all while ensuring the aesthetic felt both modern and authentic. This approach allowed Kinetic Creatives to stand out as a brand that not only delivered unique products but also aligned with the values and interests of its target demographic.