I'm Rommel G. Lubugan, a highly accomplished, multi-award-winning, versatile advertising and promo video editor, producer, and director with over 15 years of extensive experience in TV production, documentaries, live events, digital content, and brand activations. I’ve led end-to-end content creation for top-tier clients, built cross-functional teams, and consistently delivered compelling visuals that align with brand strategy across platforms.\n\nI excel at coordinating end-to-end campaigns under pressure, leveraging AI tools and creative tech to streamline workflows, and translating complex ideas into engaging narratives for audiences on Netflix, Mitsubishi Philippines, Knorr Philippines, CNN Philippines, and more.

Rommel G. Lubugan

I'm Rommel G. Lubugan, a highly accomplished, multi-award-winning, versatile advertising and promo video editor, producer, and director with over 15 years of extensive experience in TV production, documentaries, live events, digital content, and brand activations. I’ve led end-to-end content creation for top-tier clients, built cross-functional teams, and consistently delivered compelling visuals that align with brand strategy across platforms.\n\nI excel at coordinating end-to-end campaigns under pressure, leveraging AI tools and creative tech to streamline workflows, and translating complex ideas into engaging narratives for audiences on Netflix, Mitsubishi Philippines, Knorr Philippines, CNN Philippines, and more.

Available to hire

I’m Rommel G. Lubugan, a highly accomplished, multi-award-winning, versatile advertising and promo video editor, producer, and director with over 15 years of extensive experience in TV production, documentaries, live events, digital content, and brand activations. I’ve led end-to-end content creation for top-tier clients, built cross-functional teams, and consistently delivered compelling visuals that align with brand strategy across platforms.\n\nI excel at coordinating end-to-end campaigns under pressure, leveraging AI tools and creative tech to streamline workflows, and translating complex ideas into engaging narratives for audiences on Netflix, Mitsubishi Philippines, Knorr Philippines, CNN Philippines, and more.

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Language

English
Fluent

Work Experience

Video Lead Producer at 300 Media Hub
August 1, 2025 - Present
Lead end-to-end development of video concepts, scripts, and production for online promos for major sports brands NBA, NHL, Premier League, MLB and iGaming brands. Delivers 8–10 high-quality videos weekly across platforms including Instagram, YouTube, X, Threads, and Facebook. Leverages AI tools to optimize creative production workflow.
Creative Director, Producer, Graphic Designer, Video Editor at Pinch Advertising
January 1, 2020 - Present
Lead ideation and creative execution for video graphics, social media content, and website graphics for diverse clients (e.g., Brand Authors Singapore, Theracare USA, Nai Global China, Anako Philippines). Oversee end-to-end video production cycles and ensure brand alignment.
Location Manager / Production Manager / Head Researcher at Taralets Pinas (Project Based)
November 1, 2023 - March 31, 2024
Managed all logistical aspects for 3 episodes across Cordillera mountains, including permits, safety, and accommodation; coordinated a 30-person production crew and talent.
AVP Director at Metropolitan Medical Hospital
January 1, 2024 - April 30, 2024
Directed a 3-camera setup, oversaw creative shoot, drone operations, and execution of video and photo content for AVP.
Executive Producer at Storm Studios PH
January 1, 2016 - December 31, 2020
Produced, shot, and managed audio-visual presentations and digital content for corporate accounts including Signal TV’s PBA 24/7 channel, Colliers Philippines, and Smartmatic Philippines.
Executive Producer for Promos (Consultancy) at Signal TV
May 1, 2016 - December 31, 2017
Wrote and produced promos for the 2016 Olympics coverage, the launch of PBA Rush HD, and Hyper HD; contributed to a notable subscriber growth.
Video Producer / Senior Moving Image Editor at GMA Network Inc.
June 1, 2004 - December 31, 2012
Edited and produced promo plugs for a wide range of GMA shows (I-Witness, Bubble Gang, Survivor Philippines, Encantadia, Mula sa, etc.); produced photo and video content for Airbnb projects and hotels in Baguio.
Associate Producer for Current Affairs Department at CNN Philippines
June 1, 2013 - May 31, 2016
Managed production of four current affairs shows (Legal HD, NewsCafe, All Terrain, Drive with James Deakin); led a team of 20+ writers, producers, camera operators, and technicians; Live Broadcast Producer for Senate coverage in 2014.
Senior Promo Producer at Viva Vintage Television
January 1, 1999 - December 31, 2003
Wrote and produced promo plugs for notable shows; earned Advertising Council Silver Awards for radio and TV promos.

Education

BA Mass Communications, Major in Journalism at University of the Philippines
January 1, 1992 - January 1, 1997
Directing and Cinematography at Mowelfund Film Institute
January 11, 2030 - December 6, 2025
Cinematography at Nap Jamir University of the Philippines Film Institute
January 1, 2002 - December 6, 2025
Script Writing at University of the Philippines Film Institute
September 1, 2017 - December 6, 2025
Montana Film Festival Film Camp – Participant at Montana Film Festival Film Camp
December 1, 2023 - December 1, 2023

Qualifications

Advertising Council Silver Award – Radio and TV Promos
January 11, 2030 - December 6, 2025
Jury Prize for Documentary – Sinag Maynila 2018
May 1, 2018 - December 6, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet