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I am a mission-driven brand strategist with 20+ years of experience leading healthcare, hospital system, and nonprofit marketing initiatives. I build emotionally resonant brands, maximize ROI, and advance institutional growth through data-driven strategies, philanthropic alignment, and integrated campaigns. I collaborate with senior executives, physicians, and cross-functional teams to strengthen market position and donor engagement. I mentor teams, forge partnerships, and apply deep digital and research capabilities to deliver measurable results that reflect both institutional priorities and patient needs.…I am a mission-driven brand strategist with 20+ years of experience leading healthcare, hospital system, and nonprofit marketing initiatives. I build emotionally resonant brands, maximize ROI, and advance institutional growth through data-driven strategies, philanthropic alignment, and integrated campaigns. I collaborate with senior executives, physicians, and cross-functional teams to strengthen market position and donor engagement. I mentor teams, forge partnerships, and apply deep digital and research capabilities to deliver measurable results that reflect both institutional priorities and patient needs.

Reagan Gray

Brand Strategist, Marketing Strategist, Creative Director, +2

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I am a mission-driven brand strategist with 20+ years of experience leading healthcare, hospital system, and nonprofit marketing initiatives. I build emotionally resonant brands, maximize ROI, and advance institutional growth through data-driven strategies, philanthropic alignment, and integrated campaigns. I collaborate with senior executives, physicians, and cross-functional teams to strengthen market position and donor engagement. I mentor teams, forge partnerships, and apply deep digital and research capabilities to deliver measurable results that reflect both institutional priorities and patient needs.…I am a mission-driven brand strategist with 20+ years of experience leading healthcare, hospital system, and nonprofit marketing initiatives. I build emotionally resonant brands, maximize ROI, and advance institutional growth through data-driven strategies, philanthropic alignment, and integrated campaigns. I collaborate with senior executives, physicians, and cross-functional teams to strengthen market position and donor engagement. I mentor teams, forge partnerships, and apply deep digital and research capabilities to deliver measurable results that reflect both institutional priorities and patient needs.

Available to hire

I am a mission-driven brand strategist with 20+ years of experience leading healthcare, hospital system, and nonprofit marketing initiatives. I build emotionally resonant brands, maximize ROI, and advance institutional growth through data-driven strategies, philanthropic alignment, and integrated campaigns.
I collaborate with senior executives, physicians, and cross-functional teams to strengthen market position and donor engagement. I mentor teams, forge partnerships, and apply deep digital and research capabilities to deliver measurable results that reflect both institutional priorities and patient needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Lead, Special Projects at Tufts Health Plan – Greater Boston

January 1, 2012 - December 31, 2016

Directed member experience marketing, developing a new Welcome Kit that boosted ROI by 12%, increased acquisition/retention, and was recognized as an internal best practice. Created customer journey maps to uncover new engagement opportunities and improve service line growth. Partnered on the enterprise-wide launch of the Senior Care Options program, aligning marketing with operational and clinical teams.

Principal at Gray & Partners

January 1, 2007 - December 31, 2021

Launched and led a full-service healthcare, financial and politically focused marketing and communications firm, overseeing brand development, integrated media, and digital strategies for payers, banks, nonprofits and political campaigns. Created cross-sector partnerships with media, consumer, and nonprofit organizations to amplify reach and impact. Clients included Tufts Health Plan, NRCSF, Cambridge Trust and a variety of political campaigns.

Co-Founder / Head of Marketing & Strategy at Johnson Gray Advertising

January 1, 1991 - December 31, 2007

Co-founded and scaled an advertising agency to 40+ healthcare and nonprofit clients, reaching $35M+ in billings. Directed integrated campaigns and creative development across hospitals, health systems, and public health organizations. Mentored and led a team of 30+, fostering a culture of innovation and accountability. Notable clients: Cedars-Sinai, UCLA Healthcare, City of Hope, Memorial Health, CHOC, UCI Medical Center, St. Joseph Health/Providence, BC/BS, Apria, Home, Health Chapman University, Peace Corps. Awards: Clio’s, Belding’s, OC Ad Awards, Inland Empire Ad Awards, Medical Marketing Association Ad Awards.