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I'm Rich Guerrero, founder of WaveRider Digital Marketing. I help brands grow their web and social presence through strategic, creative, and data-driven marketing solutions. My work blends design, digital marketing, and video production to deliver measurable results for diverse clients. With a background spanning major brands and agencies—from SiriusXM to Newsday—I bring a hands-on, multidisciplinary approach to every project, guiding teams and clients toward clear, creative outcomes that drive growth.…I'm Rich Guerrero, founder of WaveRider Digital Marketing. I help brands grow their web and social presence through strategic, creative, and data-driven marketing solutions. My work blends design, digital marketing, and video production to deliver measurable results for diverse clients. With a background spanning major brands and agencies—from SiriusXM to Newsday—I bring a hands-on, multidisciplinary approach to every project, guiding teams and clients toward clear, creative outcomes that drive growth.

Rich Guerrero

Social Media Manager, Graphic Designer, Web Designer, +2

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I'm Rich Guerrero, founder of WaveRider Digital Marketing. I help brands grow their web and social presence through strategic, creative, and data-driven marketing solutions. My work blends design, digital marketing, and video production to deliver measurable results for diverse clients. With a background spanning major brands and agencies—from SiriusXM to Newsday—I bring a hands-on, multidisciplinary approach to every project, guiding teams and clients toward clear, creative outcomes that drive growth.…I'm Rich Guerrero, founder of WaveRider Digital Marketing. I help brands grow their web and social presence through strategic, creative, and data-driven marketing solutions. My work blends design, digital marketing, and video production to deliver measurable results for diverse clients. With a background spanning major brands and agencies—from SiriusXM to Newsday—I bring a hands-on, multidisciplinary approach to every project, guiding teams and clients toward clear, creative outcomes that drive growth.

Available to hire

I’m Rich Guerrero, founder of WaveRider Digital Marketing. I help brands grow their web and social presence through strategic, creative, and data-driven marketing solutions. My work blends design, digital marketing, and video production to deliver measurable results for diverse clients.

With a background spanning major brands and agencies—from SiriusXM to Newsday—I bring a hands-on, multidisciplinary approach to every project, guiding teams and clients toward clear, creative outcomes that drive growth.

Skills

Experience Level

Expert

Expert

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Expert

Work Experience

Social Media Manager at Evolve Digital

January 1, 2025 - January 1, 2026

Managed end-to-end digital presence for a diverse portfolio of automotive clients, developing monthly organic social strategies, content types, and posting cadences while leveraging performance analytics to optimize engagement and brand authority. Orchestrated full-scale video production by writing scripts for on-camera talent, directing shoots, and coordinating overseas content creation teams. Deployed comprehensive multi-channel content calendars across Facebook, Instagram, TikTok, and Google Business Profile, including high-conversion monthly graphics. Managed community engagement and served as SME on social trends and platform shifts.

Founder, Social Media & Website Management at WaveRider Digital Marketing

January 1, 2025 - Present

Founded a digital agency helping diverse clients—from auto dealerships to sports brands—elevate their web and social presence. Manage social calendars for 13 clients across Facebook, Instagram, TikTok, and Google Business Profile; build sites on WordPress, Wix, and Squarespace. Leverage Canva, CapCut, AI tools (ChatGPT/Gemini), Adobe Creative Suite, Sprout Social, and Hootsuite for content creation, reputation monitoring, and analytics.

Manager, Digital Marketing & Advertising at Nardy Honda

January 1, 2016 - January 1, 2024

Directed a comprehensive digital ecosystem (SEO/SEM, CRM, GMB) and integrated strategies to drive brand awareness and high-intent lead generation. Managed total budgetary control, optimizing spend across digital and traditional channels to maximize ROI and lower acquisition costs. Ensured 100% brand compliance with Tier 1 Honda Motor Corporation standards across all advertising and creative assets. Leveraged Google Marketing Platform and Adobe Creative Suite to manage digital retail tools and produce professional content. Served as the primary liaison for agencies and vendors, providing creative direction to align external deliverables with sales objectives.

Marketing Graphic Designer at Newsday Media Group

January 1, 2012 - January 1, 2015

Directed a digital ecosystem (SEO/SEM, CRM, GMB) and integrated strategies to drive brand awareness and high-intent lead generation. Managed budgetary control across digital and traditional channels, optimizing spend to maximize ROI and lower acquisition costs. Ensured 100% brand compliance with Tier 1 Honda standards across advertising and creative assets. Served as primary liaison for agencies and vendors, providing creative direction to align deliverables with sales objectives. Managed brand reputation and presented strategic roadmaps to stakeholders.

Brand Marketing Designer at SiriusXM Satellite Radio

January 1, 2004 - January 1, 2012

Directed a multidisciplinary team of six, overseeing resource allocation, scheduling, and brand consistency for high-quality internal deliverables. Orchestrated 360° marketing campaigns across interactive media, print, POS, signage, and national trade show platforms. Produced event-based creative bridging digital engagement with physical brand experiences at major industry trade shows. Integrated CMS analytics into the creative process to optimize interactive placements and promotional programs using real-time data.