R Gupta

Develop and execution digital marketing strategies for clients, including end-to-end campaign setup, optimization, and performance monitoring across Search, Display, Shopping, and YouTube. Lead migration projects, reconstruct campaigns, and ensure timely launches. Perform keyword research, competitor analysis, and audience segmentation to create highly targeted campaigns. Oversee SEO, website analysis, and client projects across platforms (BigCommerce, Shopify, WordPress, WooCommerce). Manage approximately 48 USA-based client projects with daily performance tracking and coaching.

Create and manage ad campaigns, including setting up placements, creatives, and ad tags within Google Campaign Manager 360 (DCM). Generate and implement standard tags, click trackers, and impression trackers. Analyze detailed performance reports to provide insights on impressions, clicks, viewability, and conversions. Use DCM data to identify underperforming ads, placements, or targeting strategies and recommend optimizations. Troubleshoot delivery, creative discrepancies, tracking issues, and other technical challenges. Collaborate with the creative team to ensure ad creatives meet specifications and align with campaign goals.

Managed end-to-end Google Ads campaigns, including UAC setup, migration projects, and campaign optimization. Created and managed campaigns within Campaign Manager 360 (DCM) and GAM. Led migration projects, reconstructed campaigns, and ensured timely launches. Developed and executed Google Ads strategies across Search, Display, Shopping, and YouTube; conducted keyword research, competitor analysis, and audience segmentation. Performed full SEO website analysis, identified issues, and implemented solutions. Worked with BigCommerce, Shopify, WordPress, WooCommerce; handled 48 USA client projects. Monitored and analyzed campaign performance daily using Google Analytics and Ads reports; provided process training.