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I am a highly creative and data-driven Digital Marketing Specialist with 7.5+ years of experience in developing and executing successful digital marketing campaigns, CM360, and other Google Marketing Platform tools. I thrive on turning data into actionable insights and delivering high-performance results across multiple channels. I excel in campaign setup, creative trafficking, audience segmentation, and troubleshooting to ensure seamless execution and optimization. My strengths include DCM, GAM, YouTube Marketing, SEO, email marketing, and content creation, and I enjoy collaborating with creative and technical teams to drive measurable business impact.…I am a highly creative and data-driven Digital Marketing Specialist with 7.5+ years of experience in developing and executing successful digital marketing campaigns, CM360, and other Google Marketing Platform tools. I thrive on turning data into actionable insights and delivering high-performance results across multiple channels. I excel in campaign setup, creative trafficking, audience segmentation, and troubleshooting to ensure seamless execution and optimization. My strengths include DCM, GAM, YouTube Marketing, SEO, email marketing, and content creation, and I enjoy collaborating with creative and technical teams to drive measurable business impact.

R Gupta

Digital Marketer, Marketing Analyst, Social Media Manager, +2

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I am a highly creative and data-driven Digital Marketing Specialist with 7.5+ years of experience in developing and executing successful digital marketing campaigns, CM360, and other Google Marketing Platform tools. I thrive on turning data into actionable insights and delivering high-performance results across multiple channels. I excel in campaign setup, creative trafficking, audience segmentation, and troubleshooting to ensure seamless execution and optimization. My strengths include DCM, GAM, YouTube Marketing, SEO, email marketing, and content creation, and I enjoy collaborating with creative and technical teams to drive measurable business impact.…I am a highly creative and data-driven Digital Marketing Specialist with 7.5+ years of experience in developing and executing successful digital marketing campaigns, CM360, and other Google Marketing Platform tools. I thrive on turning data into actionable insights and delivering high-performance results across multiple channels. I excel in campaign setup, creative trafficking, audience segmentation, and troubleshooting to ensure seamless execution and optimization. My strengths include DCM, GAM, YouTube Marketing, SEO, email marketing, and content creation, and I enjoy collaborating with creative and technical teams to drive measurable business impact.

Available to hire

I am a highly creative and data-driven Digital Marketing Specialist with 7.5+ years of experience in developing and executing successful digital marketing campaigns, CM360, and other Google Marketing Platform tools. I thrive on turning data into actionable insights and delivering high-performance results across multiple channels.

I excel in campaign setup, creative trafficking, audience segmentation, and troubleshooting to ensure seamless execution and optimization. My strengths include DCM, GAM, YouTube Marketing, SEO, email marketing, and content creation, and I enjoy collaborating with creative and technical teams to drive measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Ad Operations Specialist (Consultant) at Capgemini (Google Client)

April 1, 2020 - March 31, 2026

Create and manage ad campaigns, including setting up placements, creatives, and ad tags within Google Campaign Manager 360 (DCM). Generate and implement standard tags, click trackers, and impression trackers. Analyze detailed performance reports to provide insights on impressions, clicks, viewability, and conversions. Use DCM data to identify underperforming ads, placements, or targeting strategies and recommend optimizations. Troubleshoot delivery, creative discrepancies, tracking issues, and other technical challenges. Collaborate with the creative team to ensure ad creatives meet specifications and align with campaign goals.

Digital Marketing Manager at Freelance – Advert Digital Marketing

August 1, 2023 - March 31, 2025

Develop and execution digital marketing strategies for clients, including end-to-end campaign setup, optimization, and performance monitoring across Search, Display, Shopping, and YouTube. Lead migration projects, reconstruct campaigns, and ensure timely launches. Perform keyword research, competitor analysis, and audience segmentation to create highly targeted campaigns. Oversee SEO, website analysis, and client projects across platforms (BigCommerce, Shopify, WordPress, WooCommerce). Manage approximately 48 USA-based client projects with daily performance tracking and coaching.

Analyst at Coalition Technologies (Remote)

October 1, 2018 - July 31, 2023

Managed end-to-end Google Ads campaigns, including UAC setup, migration projects, and campaign optimization. Created and managed campaigns within Campaign Manager 360 (DCM) and GAM. Led migration projects, reconstructed campaigns, and ensured timely launches. Developed and executed Google Ads strategies across Search, Display, Shopping, and YouTube; conducted keyword research, competitor analysis, and audience segmentation. Performed full SEO website analysis, identified issues, and implemented solutions. Worked with BigCommerce, Shopify, WordPress, WooCommerce; handled 48 USA client projects. Monitored and analyzed campaign performance daily using Google Analytics and Ads reports; provided process training.

Senior Digital Marketer at Hashtaag

September 1, 2017 - September 30, 2018

Promoted company website and app through organic search, social media, PPC, and ASO (Knowledge of Google Play Console, iOS Console, Firebase).

SEO Analyst at IndustryARC

September 1, 2016 - August 31, 2017

Promoted research reports via organic search, improved rankings for reports, managed Social Media Optimization, Email Marketing, and PPC campaigns.