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I am a strategic marketing executive with over 15 years of experience driving growth through innovative marketing strategies. My passion lies in transforming complex products into compelling stories that resonate with both B2B and B2C audiences. I love collaborating with cross-functional teams to develop campaigns that not only meet, but exceed our business goals. In my career, I've successfully launched several high-impact products and developed marketing initiatives that have driven significant revenue growth. I thrive in fast-paced, data-driven environments and enjoy leveraging analytics to inform my strategies. I am a lifelong learner who values personal and professional development.…I am a strategic marketing executive with over 15 years of experience driving growth through innovative marketing strategies. My passion lies in transforming complex products into compelling stories that resonate with both B2B and B2C audiences. I love collaborating with cross-functional teams to develop campaigns that not only meet, but exceed our business goals. In my career, I've successfully launched several high-impact products and developed marketing initiatives that have driven significant revenue growth. I thrive in fast-paced, data-driven environments and enjoy leveraging analytics to inform my strategies. I am a lifelong learner who values personal and professional development.

Rhonda Hanson

Marketing Strategist, Marketing Consultant, Digital Marketer, +7

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I am a strategic marketing executive with over 15 years of experience driving growth through innovative marketing strategies. My passion lies in transforming complex products into compelling stories that resonate with both B2B and B2C audiences. I love collaborating with cross-functional teams to develop campaigns that not only meet, but exceed our business goals. In my career, I've successfully launched several high-impact products and developed marketing initiatives that have driven significant revenue growth. I thrive in fast-paced, data-driven environments and enjoy leveraging analytics to inform my strategies. I am a lifelong learner who values personal and professional development.…I am a strategic marketing executive with over 15 years of experience driving growth through innovative marketing strategies. My passion lies in transforming complex products into compelling stories that resonate with both B2B and B2C audiences. I love collaborating with cross-functional teams to develop campaigns that not only meet, but exceed our business goals. In my career, I've successfully launched several high-impact products and developed marketing initiatives that have driven significant revenue growth. I thrive in fast-paced, data-driven environments and enjoy leveraging analytics to inform my strategies. I am a lifelong learner who values personal and professional development.

Available to hire

I am a strategic marketing executive with over 15 years of experience driving growth through innovative marketing strategies. My passion lies in transforming complex products into compelling stories that resonate with both B2B and B2C audiences. I love collaborating with cross-functional teams to develop campaigns that not only meet, but exceed our business goals.

In my career, I’ve successfully launched several high-impact products and developed marketing initiatives that have driven significant revenue growth. I thrive in fast-paced, data-driven environments and enjoy leveraging analytics to inform my strategies. I am a lifelong learner who values personal and professional development.

Skills

Work Experience

Director of Marketing at MHEC

November 1, 2024 - July 1, 2025

Led the development and execution of go-to-market strategies and communication plans tailored for academic procurement stakeholders, enhancing user engagement and lead conversion.

Director of eCommerce & Growth Marketing at TopView

October 1, 2022 - January 1, 2024

Built and led a full-stack marketing team, driving significant revenue increases through innovative campaigns, including the launch of a successful new product that generated $6M in revenue.

VP of Marketing at VOESH New York

May 1, 2021 - July 1, 2022

Oversaw digital marketing and eCommerce operations, significantly increasing seasonal revenue through integrated marketing campaigns and lifecycle communications.

Director of Digital Marketing at AskApplications

December 1, 2018 - April 1, 2021

Managed a global performance marketing team, focusing on creative and landing page optimization while enhancing LTV and attribution modeling.

Head of Digital Advertising and Analytics at Namecheap

January 1, 2017 - January 1, 2018

Increased paid search revenue significantly through channel expansion and account restructuring, while launching programmatic advertising initiatives.

Director of Global Paid Search at Shutterstock

January 1, 2016 - December 1, 2016

Director of Platform Engineering, Search and Social at Time, Inc.

January 1, 2014 - January 1, 2016

Senior Director of Digital Marketing at Concur

January 1, 2012 - January 1, 2014

Director of Digital Marketing at Getty Images

January 1, 2008 - January 1, 2012