I am a Strategic Marketer and Creative Brand Strategist experienced across B2B and B2C industries. I blend data and storytelling to create meaningful impacts, adept at executing go-to-market initiatives and crafting campaigns that resonate using market insights. Proficient in MS Excel and Business Communication, I am passionate about leveraging emerging trends and consumer segmentation to drive strategic marketing decisions and enhanced engagement. Throughout my career, I have held roles managing multi-channel campaigns, influencer relationships, and brand positioning for global clients such as Abbott and Wolters Kluwer. My work across retail and digital firms includes overseeing campaign delivery across various media and maintaining consistency across all brand touchpoints. I collaborate cross-functionally and focus on data-driven insights to optimize sales and marketing efforts effectively.

Rhea Dengri

I am a Strategic Marketer and Creative Brand Strategist experienced across B2B and B2C industries. I blend data and storytelling to create meaningful impacts, adept at executing go-to-market initiatives and crafting campaigns that resonate using market insights. Proficient in MS Excel and Business Communication, I am passionate about leveraging emerging trends and consumer segmentation to drive strategic marketing decisions and enhanced engagement. Throughout my career, I have held roles managing multi-channel campaigns, influencer relationships, and brand positioning for global clients such as Abbott and Wolters Kluwer. My work across retail and digital firms includes overseeing campaign delivery across various media and maintaining consistency across all brand touchpoints. I collaborate cross-functionally and focus on data-driven insights to optimize sales and marketing efforts effectively.

Available to hire

I am a Strategic Marketer and Creative Brand Strategist experienced across B2B and B2C industries. I blend data and storytelling to create meaningful impacts, adept at executing go-to-market initiatives and crafting campaigns that resonate using market insights. Proficient in MS Excel and Business Communication, I am passionate about leveraging emerging trends and consumer segmentation to drive strategic marketing decisions and enhanced engagement.

Throughout my career, I have held roles managing multi-channel campaigns, influencer relationships, and brand positioning for global clients such as Abbott and Wolters Kluwer. My work across retail and digital firms includes overseeing campaign delivery across various media and maintaining consistency across all brand touchpoints. I collaborate cross-functionally and focus on data-driven insights to optimize sales and marketing efforts effectively.

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Work Experience

Brand Strategist at Eighty Twenty Digital
September 1, 2024 - August 7, 2025
Conceptualized and executed GTM strategies across multiple channels like social media (Meta, YouTube, Twitter), email, and web pages for global firms Abbott and Wolters Kluwer. Analyzed brand positioning and consumer segments to guide five-plus high-impact marketing campaigns, resulting in a 45% lift in engagement. Leveraged Sprinklr and Sprout Social to identify emerging user preferences, benchmark competitors, and detect trend shifts. Measured cross-channel campaign performance and ROI, created insightful reports for stakeholders.
Account Manager at Poppy Seed Communication
September 1, 2023 - August 7, 2025
Executed GTM strategies across retail clients such as V-Mart, Unlimited, and LimeRoad. Directed brand messaging toward younger segments, ensuring timely delivery of campaign assets across OOH, print, digital, and social channels, maintaining brand consistency. Delivered actionable competitor benchmarking and industry insights to inform brand positioning and perceptions. Managed influencer relationships, onboarded 30+ creators, and negotiated commercials to ensure effective execution within budget. Collaborated cross-functionally with designers and copywriters to deliver compelling brand narratives.
Marketing Associate at iZooto
August 1, 2022 - August 7, 2025
Drove a 30% rise in website traffic by enhancing search performance. Created lead nurture email campaigns to drive platform adoption and maintain appropriate audience targeting. Conducted A/B testing on weekly content across blog, email, and social platforms.

Education

Master of Science Strategic Marketing Management First Class Hons at Aston University
September 1, 2022 - September 1, 2023
Bachelor of Commerce (Hons) GPA 7.4 at Dyal Singh College - Delhi University
August 1, 2018 - September 1, 2021

Qualifications

Complete Introduction to Microsoft Power BI
January 11, 2030 - August 7, 2025
Google Data Analytics
January 11, 2030 - August 7, 2025
The Complete Digital Marketing Course
January 11, 2030 - August 7, 2025
Beginner to Marketo Certified Professional Digital Marketing Strategy
January 11, 2030 - August 7, 2025

Industry Experience

Professional Services, Retail, Software & Internet