I'm an expert-level graphic designer with 10+ years of experience in brand identity, menu design, and marketing collateral, specializing in food and beverage storytelling. I translate restaurant concepts into elevated visual systems across print and digital touchpoints, helping brands tell compelling stories that drive engagement and upsell opportunities. I excel at remote collaboration across time zones, gathering requirements from stakeholders, and delivering polished, on-brand assets on tight deadlines. I build cohesive visual systems and brand guidelines, ensure consistency across menus, social media, and in-store signage, and partner with clients to bring concepts to life from concept through print-ready production.…

RHEO SMITH

I'm an expert-level graphic designer with 10+ years of experience in brand identity, menu design, and marketing collateral, specializing in food and beverage storytelling. I translate restaurant concepts into elevated visual systems across print and digital touchpoints, helping brands tell compelling stories that drive engagement and upsell opportunities. I excel at remote collaboration across time zones, gathering requirements from stakeholders, and delivering polished, on-brand assets on tight deadlines. I build cohesive visual systems and brand guidelines, ensure consistency across menus, social media, and in-store signage, and partner with clients to bring concepts to life from concept through print-ready production.…

Available to hire

I’m an expert-level graphic designer with 10+ years of experience in brand identity, menu design, and marketing collateral, specializing in food and beverage storytelling. I translate restaurant concepts into elevated visual systems across print and digital touchpoints, helping brands tell compelling stories that drive engagement and upsell opportunities.

I excel at remote collaboration across time zones, gathering requirements from stakeholders, and delivering polished, on-brand assets on tight deadlines. I build cohesive visual systems and brand guidelines, ensure consistency across menus, social media, and in-store signage, and partner with clients to bring concepts to life from concept through print-ready production.

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Work Experience

Freelance Brand & Graphic Designer at Pink Cloud Solutions
January 1, 2013 - Present
Lead end-to-end visual design for branding, packaging, social media, and marketing campaigns for small businesses, with a strong focus on food, beverage, and lifestyle brands. Develop menu concepts, promotional flyers, tabletop inserts, and digital menu graphics that highlight signature dishes and improve readability and upsell potential. Create cohesive visual systems for restaurant and café concepts, including logo suites, typography, color palettes, photography direction, and social templates. Collaborate with clients remotely to gather requirements, present concepts, and refine designs based on feedback while maintaining consistency with brand guidelines. Manage multiple concurrent projects, prioritize deadlines, and provide production-ready files for print and digital vendors.
Contract Senior Designer at The Golden Hour Collective
January 1, 2022 - Present
Support a boutique marketing agency with high-impact visual assets for hospitality, wellness, and lifestyle clients, including social media campaigns, email graphics, and promotional materials. Translate creative briefs into clear visual concepts, moodboards, and final deliverables aligned with each client’s brand voice and target audience. Design carousel graphics, story sets, and ad creatives optimized for Instagram and TikTok, improving engagement and click-through metrics for featured clients. Coordinate across account managers, copywriters, and project leads to ensure on-time delivery and smooth handoff of design files.
Brand & Content Designer (Food & Beverage Vertical) at SpiffyEats
January 1, 2019 - Present
Design distinctive visual assets for a food-focused content brand, including logos, social templates, content overlays, and story highlight covers focused on restaurant discovery and dining experiences. Develop concept menus, tasting event collateral, and pop-up dinner branding that emphasize culinary storytelling and premium guest experience. Produce food-first social graphics and reels cover art that align with restaurant partners’ brand identity and seasonal campaigns. Collaborate with restaurant teams and food brands to align creative with campaign goals, content plans, and promotional calendars.
Brand & Content Designer (Food & Beverage Vertical) at SpliffyEats
January 1, 2019 - Present
Design distinctive visual assets for a food-focused content brand, including logos, social templates, content overlays, and story highlight covers focused on restaurant discovery and dining experiences. Develop concept menus, tasting event collateral, and pop-up dinner branding that emphasize culinary storytelling and premium guest experience. Produce food-first social graphics and reels cover art that align with restaurant partners’ brand identity and seasonal campaigns. Collaborate with restaurant teams and food brands to align creative with campaign goals, content plans, and promotional calendars.

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Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services

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