Available to hire
Hi there! I’m Rhiannon Cunningham, a results-driven marketing professional with a passion for storytelling, influencer partnerships, and data-driven campaigns. I help brands grow by designing and executing campaigns that connect with audiences, secure partnerships, and optimise performance using analytics.
I also have an extensive background in content creation, from ideation, filming, editing, posting and performance analysis.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Strategist at Glitch Events / Salon, Brighton UK
February 1, 2022 - February 1, 2022Executed social media strategies on TikTok, Instagram, and Facebook to boost brand and audience engagement, increased audience reach, and produced viral content to raise salon awareness.
Influencer Marketing Manager at Zebr, London UK
July 1, 2023 - July 1, 2023Led influencer marketing campaigns for Sony, Warner, and Universal Music; analysed data to refine strategies and maximise campaign impact; developed and maintained relationships with 1000+ influencers; managed and mentored 2 junior campaign managers.
Talent Recruitment Manager at Stride Social (Remote)
August 1, 2024 - August 1, 2024Identified and enlisted 45+ top-tier talent; formulated and executed strategies to secure impactful brand partnerships; led and executed brand campaigns to generate views, link clicks and sales.
TikTok Content Creator at Peppermayo
March 1, 2024 - March 1, 2024Created engaging TikTok content, driving millions of organic views; developed creative concepts tailored to TikTok trends and audience; monitored video performance and adapted content to maximise engagement.
Talent & Creator Manager at EMC Talent
April 1, 2025 - April 1, 2025Signed, onboarded and managed 70+ new creators; built brand relationships and secured £400K in deals; developed campaign strategies and negotiated contracts; oversaw campaign performance and provided feedback for growth.
Lead Campaign Manager at Narra Valley High School (Freelance Work)
January 1, 2023 - December 31, 2024Secured and managed 10 campaigns monthly (£2K - £10K each); Developed an app network of 1000+ influencers; Managed and mentored 2 junior campaign managers; Drove 2x Number One singles (Raye Escapism, Sam Smith Unholy); Worked with Sony, Universal, Warner and multiple labels.
Brand Manager / Talent & Brand Manager at Freelance Work
January 1, 2022 - December 31, 2023Identified and onboarded 35 top-tier talent; Secured £20K/month in brand deals; Built brand relationships with Aliexpress, Microsoft, Ring, Apple, AirUp and more.
Talent Recruitment Manager at Stride Social
January 1, 2024 - December 31, 2025Signed and managed 41 new creators, managing a personal roster of 15; Built brand relationships; Developed campaign strategies, negotiated contracts, reported on performance; Worked with Disney, Bloom Nutrition, AirUp, Moonpig + more.
Talent Recruitment Manager at EMC Talent
January 1, 2024 - December 31, 2025Signed and managed 41 new creators, managing a personal roster of 15; Built brand relationships; Developed campaign strategies, negotiated contracts, reported on performance; Worked with Disney, Bloom Nutrition, AirUp, Moonpig + more.
Paid Social Specialist at Recreation Beauty
January 1, 2025 - December 31, 2026Supported development and execution of marketing and campaign strategies; Designed and scheduled EDMs to drive customer retention; Ran and optimised TikTok and Meta Ads campaigns (3+ ROAS); Sourced and managed UGC content for brand engagement.
Lead Campaign Manager
January 1, 2023 - December 31, 2024Secured and managed 30 campaigns monthly (£2K - £10K each); Developed and designed an app network of 1000+ influencers; Managed and mentored 2 junior campaign managers; Drove 2 x Number One singles (Raye Escapism, Sam Smith Unholy); Worked with Sony, Universal, Warner and multiple other labels.
Talent & Brand Manager
January 1, 2022 - December 31, 2023Identified and onboarded 35 top-tier talent; Secured £20K/month in brand deals; Worked with: Aliexpress, Microsoft, Ring, Apple, AirUp + more.
TikTok Content Creator at Peppermayo
January 1, 2022 - December 31, 2023Created engaging TikTok content, driving millions of organic views; Developed creative concepts tailored to TikTok trends and audience; Monitored video performance and adapted content to maximise engagement.
Talent Recruitment Manager at Stride Social / EMC Talent
January 1, 2024 - December 31, 2025Signed and managed 41 new creators, managing a personal roster of 15; Built brand relationships and hit £50K monthly KPI’s (£10K company profit); Developed campaign strategies, negotiated contracts, reported on performance; Worked with Disney, Bloom Nutrition, AirUp, Moonpig + more.
Paid Social at Recreation Beauty
January 1, 2025 - December 31, 2026Developed and executed all marketing and campaign strategies; Designed, scheduled and evaluated EDMs (Klaviyo) to drive customer retention; Ran and optimised TikTok and Meta Ads campaigns (ROAS 3-7+); Sourced and managed UGC content for brand engagement.
Education
High School Diploma at Narara Valley High School
January 1, 2011 - January 1, 2016High School Diploma at Zebr, London UK
January 1, 2011 - January 1, 2016High School Diploma at Zebr, London UK
January 1, 2011 - December 31, 2016Qualifications
Certificate IV in Marketing and Communications
January 11, 2030 - November 18, 2025High School Diploma
January 1, 2011 - January 1, 2016Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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