I'm a results-driven Social Media Marketing Manager with 8 years’ experience across digital marketing, and 6 years specialising in shaping social strategy for eCommerce and lifestyle brands. Blending creativity with commercial thinking, I develop integrated campaigns that build brand awareness, foster engaged communities and deliver measurable business growth. With expertise across paid and organic social, content strategy and performance analysis, I understand how every touchpoint contributes to the customer journey. I enjoy turning data into meaningful action and creating campaigns that not only capture attention, but inspires audiences to engage and convert. Confident influencing strategy, collaborating cross-functionally and presenting performance insights, I thrive when translating commercial objectives into thoughtful, creative brand narratives that deliver lasting impact.

I'm a results-driven Social Media Marketing Manager with 8 years’ experience across digital marketing, and 6 years specialising in shaping social strategy for eCommerce and lifestyle brands. Blending creativity with commercial thinking, I develop integrated campaigns that build brand awareness, foster engaged communities and deliver measurable business growth. With expertise across paid and organic social, content strategy and performance analysis, I understand how every touchpoint contributes to the customer journey. I enjoy turning data into meaningful action and creating campaigns that not only capture attention, but inspires audiences to engage and convert. Confident influencing strategy, collaborating cross-functionally and presenting performance insights, I thrive when translating commercial objectives into thoughtful, creative brand narratives that deliver lasting impact.

Available to hire

I’m a results-driven Social Media Marketing Manager with 8 years’ experience across digital marketing, and 6 years specialising in shaping social strategy for eCommerce and lifestyle brands. Blending creativity with commercial thinking, I develop integrated campaigns that build brand awareness, foster engaged communities and deliver measurable business growth. With expertise across paid and organic social, content strategy and performance analysis, I understand how every touchpoint contributes to the customer journey. I enjoy turning data into meaningful action and creating campaigns that not only capture attention, but inspires audiences to engage and convert. Confident influencing strategy, collaborating cross-functionally and presenting performance insights, I thrive when translating commercial objectives into thoughtful, creative brand narratives that deliver lasting impact.

See more

Work Experience

Social Media Manager at Beyond Retail
February 1, 2024 - May 1, 2026
Generated over 90M impressions, increased engagement by 190% and contributed to 2,642% YoY revenue growth through integrated paid and organic social campaigns. Owned the social media strategy and output for three eCommerce brands, combining organic and paid social to support full-funnel growth. Developing, managing and optimising paid social campaigns across Meta and Pinterest, covering all customer journey stages from brand awareness through to high-intent retargeting.
Social Media Executive at Beyond Retail
June 1, 2021 - February 1, 2024
Owned the social media strategy and output for three eCommerce brands, combining organic and paid social to support full-funnel growth. Managing budgets, influencer campaigns, community engagement, and analytics reporting.
Social Media Manager at OnBuy
October 1, 2020 - May 1, 2021
Managing strategy and content development across organic and paid channels. Managing influencers, affiliates, and digital customer support.
SEO Assistant at OnBuy
July 1, 2020 - October 1, 2020
Implemented a workflow hub to streamline the content writing process. Created and implemented auto content variations using Spintax.
Junior Digital Media Executive at Upperdog
February 1, 2020 - July 1, 2020
Completed a 40 day placement at a digital agency alongside finishing my degree. Blog writing, SEO optimisation and content optimisation for clients across a range of industries.
Marketing and Product Management Intern at Eaton
July 1, 2018 - July 1, 2019
Completed a 12-month internship at a global company. Product copywriting and website design.

Education

Bachelor of Arts (BA) Hons Communication and Media at Bournemouth University
January 1, 2016 - January 1, 2020

Qualifications

Mini MBA in Brand Management
January 11, 2030 - June 29, 2026

Industry Experience

Retail, Media & Entertainment