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Senior marketing strategist with 6+ years of experience building brands and leading data-driven, full-funnel growth campaigns across 25+ national and international clients. Specialized in digital growth, media buying, and integrated go-to-market launches with a track record of delivering substantial business growth. Led performance and brand initiatives including academy app launches and full-funnel user acquisition strategies; managed key accounts and cross-functional stakeholders to ensure brand consistency and campaign alignment across touchpoints.…Senior marketing strategist with 6+ years of experience building brands and leading data-driven, full-funnel growth campaigns across 25+ national and international clients. Specialized in digital growth, media buying, and integrated go-to-market launches with a track record of delivering substantial business growth. Led performance and brand initiatives including academy app launches and full-funnel user acquisition strategies; managed key accounts and cross-functional stakeholders to ensure brand consistency and campaign alignment across touchpoints.

Sheik Hmohiuddin Riyad

Marketing Strategist, Digital Marketer, Brand Strategist, +6

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Senior marketing strategist with 6+ years of experience building brands and leading data-driven, full-funnel growth campaigns across 25+ national and international clients. Specialized in digital growth, media buying, and integrated go-to-market launches with a track record of delivering substantial business growth. Led performance and brand initiatives including academy app launches and full-funnel user acquisition strategies; managed key accounts and cross-functional stakeholders to ensure brand consistency and campaign alignment across touchpoints.…Senior marketing strategist with 6+ years of experience building brands and leading data-driven, full-funnel growth campaigns across 25+ national and international clients. Specialized in digital growth, media buying, and integrated go-to-market launches with a track record of delivering substantial business growth. Led performance and brand initiatives including academy app launches and full-funnel user acquisition strategies; managed key accounts and cross-functional stakeholders to ensure brand consistency and campaign alignment across touchpoints.

Available to hire

Senior marketing strategist with 6+ years of experience building brands and leading data-driven, full-funnel growth campaigns across 25+ national and international clients. Specialized in digital growth, media buying, and integrated go-to-market launches with a track record of delivering substantial business growth.

Led performance and brand initiatives including academy app launches and full-funnel user acquisition strategies; managed key accounts and cross-functional stakeholders to ensure brand consistency and campaign alignment across touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Marketing at Madmen Digital

April 1, 2026 - Present

Senior Marketing Strategist at Madan Digital

February 1, 2024 - March 31, 2026

Delivered 300% business growth in 2024 through data-driven digital strategy and full-funnel user acquisition. Led go-to-market launch for an Academy App and developed first offline-to-online strategy, including positioning and execution. Executed media buying, branding, and creative campaigns reaching 150,000+ learners nationwide. Managed as Key Account Executive and later Group Account Manager, overseeing 20+ major brands (e.g., Dettol, Veet, Unilever, BRAC Bank) ensuring brand consistency and campaign alignment across all touchpoints. Coordinated end-to-end campaign execution from strategy to delivery and managed cross-functional collaboration with creative, strategic planning, and media buying teams.

Senior Marketing Strategist at Madmen Digital

February 1, 2020 - March 31, 2026

Marketing leadership role driving digital growth and performance. Delivered 300% business growth in 2024 using data-driven digital strategy and full-funnel user acquisition. Owned end-to-end go-to-market for the Academy App and offline strategy, including positioning and execution (media buying, branding, and creative campaigns). Reached 150,000+ learners nationwide through integrated campaigns. Served as Key Account Executive and later Group Account Manager, managing brand consistency, campaign alignment, and customer satisfaction across touchpoints for clients including Dettol, Veet, Unilever, and BRAC Bank. Led cross-functional collaboration with creative, strategic planning, and media buying teams to manage stakeholders and execute full-scale campaigns from strategy to delivery, including multiple creative projects recognized on “Ads of the World”.