Sheik Hmohiuddin Riyad

Available to hire

Senior marketing strategist with 6+ years of experience building brands and leading data-driven, full-funnel growth campaigns across 25+ national and international clients.

About

Senior marketing strategist with 6+ years of experience building brands and leading data-driven, full-funnel growth campaigns across 25+ national and international clients. Specialized in digital growth, media buying, and integrated go-to-market launches with a track record of delivering substantial business growth.

Led performance and brand initiatives including academy app launches and full-funnel user acquisition strategies; managed key accounts and cross-functional stakeholders to ensure brand consistency and campaign alignment across touchpoints.

  • 6 years' experience
  • Joined July 2026

Industry experience

  • Education
  • Media & Entertainment
  • Consumer Goods
  • Financial Services
  • Software & Internet
  • Professional Services

Work experience· 4 roles

Marketing · Madmen DigitalApr 2026 – Present · 8 mos
Apr 2026 – Present · 8 mos
Senior Marketing Strategist · Madan DigitalFeb 2024 – Mar 2026 · 2 yrs 2 mos

Delivered 300% business growth in 2024 through data-driven digital strategy and full-funnel user acquisition. Led go-to-market launch for an Academy App and developed first offline-to-online strategy, including positioning and execution. Executed media buying, branding, and creative campaigns reaching 150,000+ learners nationwide. Managed as Key Account Executive and later Group Account Manager, overseeing 20+ major brands (e.g., Dettol, Veet, Unilever, BRAC Bank) ensuring brand consistency and campaign alignment across all touchpoints. Coordinated end-to-end campaign execution from strategy to delivery and managed cross-functional collaboration with creative, strategic planning, and media buying teams.

Senior Marketing Strategist · Madmen DigitalFeb 2020 – Mar 2026 · 6 yrs 2 mos

Education

Bachelor of Business Administration (Marketing) · Bangladesh University of Professionals (BUP)2016 – 2020
Bachelor of Business Administration (Marketing) · Bangladesh University of Professionals (BUP)2016 – 2020

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