Available to hire
Hi, I’m Ria Khanna, a marketing and communications professional with 5+ years of international experience across tourism, hospitality, automotive, and digital-first brands. I specialize in integrated marketing campaigns, content and editorial planning, social media communications, stakeholder coordination, and event marketing. I’m known for being a fast learner, proactive, and creative problem-solver who thrives in innovation-driven, collaborative environments.
Currently, I’m shaping multi-market social and content strategies in Europe with Kia Europe at Innocean Berlin, while previously building communities at Studydrive and delivering live brand storytelling for Amano Group and other global clients. I enjoy turning ideas into compelling, measurable results and collaborating across teams to drive growth.
Experience Level
Work Experience
Social Media Manager at Kia Europe - Innocean Berlin (Hyundai Motor Europe)
January 1, 2025 - PresentSupport the strategic planning and execution of multi-market marketing and communication campaigns across Europe; design and manage integrated online campaigns with strong sales-support orientation; coordinate cross-functional teams including creatives, media, production, and external partners; manage editorial planning, storytelling, and brand positioning across social platforms; oversee budgets, timelines, reporting, and performance optimization; collaborate closely with internal stakeholders to ensure consistent brand communication.
Social Media Manager at Kia Europe Innocean Berlin (Hyundai Motor Europe)
January 1, 2025 - November 10, 2025Led multi-market social media campaigns across Europe, ensuring brand consistency and local relevance. Managed influencer campaigns end-to-end, including negotiations, execution, and KPI tracking. Managed client accounts, ensuring seamless communication, timely delivery, and high satisfaction across multiple stakeholders. Delivered award-winning campaign activations by collaborating with creatives, strategists, and paid media teams while overseeing production workflows. Generated performance reports with actionable insights to optimize ROI. Coordinated budgets, timelines, and cross-functional teams for seamless execution.
Growth and Influencer Marketing Intern at Studydrive (Stepstone)
December 1, 2024 - December 1, 2024Conducted market research to support international expansion. Created 50+ content pieces, increasing engagement by 30%. Managed influencer and UGC campaigns with 50+ creators, boosting sign-ups by 35%. Fostered engagement within a 30,000+ member student community.
Growth and Community Management at Studydrive (Stepstone)
February 1, 2024 - December 1, 2024Conducted market and audience research to support international growth strategies; planned and executed content-driven campaigns, increasing engagement by 30%; managed influencer and UGC collaborations, boosting sign-ups by 35%; supported community-building initiatives for a 30,000+ member user base.
Social Media Associate (Work Student) at Amano Group
February 1, 2024 - February 1, 2024Developed and published social media content for 6 hotels, increasing reach by 25%. Provided live social media coverage for 50+ events, strengthening online presence. Designed branded graphics and collaborated with hotel teams, improving user engagement. Supported influencer collaborations for hospitality campaigns, enhancing brand visibility and audience reach.
Social Media Associate (Work Student) at Amano Group
August 1, 2023 - February 1, 2024Managed marketing communications for 6 lifestyle hotels; created content for newsletters, social media, and event promotions; provided live coverage of 50+ hotel and industry events; coordinated influencer partnerships and supported brand visibility initiatives; worked closely with hotel teams to ensure cohesive brand storytelling.
Social Media Manager at Publicis Groupe – MSL India
June 1, 2023 - June 1, 2023Led social media campaigns for global brands like Mastercard and GoDaddy, increasing engagement by 30%. Achieved 95% client satisfaction through high-quality execution. Generated engaging content via live coverage of 20+ industry events. Optimized campaigns using data insights, achieving a 20% uplift in performance metrics.
Social Media Manager at Publicis Groupe – MSL India
August 1, 2022 - June 1, 2023Led integrated communication campaigns for global brands; produced editorial and content strategies aligned with brand and business goals; delivered live coverage of 20+ industry events and trade activations; achieved 95% client satisfaction through proactive communication and execution.
Social Media Executive at Genesis BCW
July 1, 2022 - July 1, 2022Managed social media campaigns for brands like Airtel, Adobe, Lamborghini, Sennheiser, Huawei, and Timex. Increased audience engagement and brand visibility by 40% through targeted campaigns. Produced creative content across multiple platforms. Enhanced brand sentiment by 20% through effective online reputation management.
Social Media Executive at Genesis BCW
July 1, 2020 - July 1, 2022Managed social media campaigns for brands including Adobe, Lamborghini, Sennheiser, Huawei, and Timex; increased audience engagement and brand visibility by 40% through targeted campaigns; produced creative content across multiple platforms; enhanced brand sentiment by 20% through effective community and online reputation management.
Education
Master of Business Administration (MBA), International Marketing at IU - International University of Applied Sciences, Berlin, Germany
January 1, 2023 - June 1, 2024Post Graduate Diploma - Public Relations and Corporate Communications at St. Xavier’s College, Mumbai, India
June 1, 2019 - May 1, 2020Bachelor’s in Journalism and Mass Communication at University of Delhi, Delhi, India
June 1, 2016 - June 1, 2019Master of Business Administration (MBA), International Marketing at IU - International University of Applied Sciences, Berlin, Germany
January 1, 2023 - June 1, 2024Post Graduate Diploma - Public Relations and Corporate Communications at St. Xavier’s College, Mumbai, India
June 1, 2019 - May 1, 2020Bachelor’s in Journalism and Mass Communication at University of Delhi, Delhi, India
June 1, 2016 - June 1, 2019Qualifications
McKinsey Forward Program Certification in leadership, problem solving & digital transformation
January 1, 2025 - November 10, 2025McKinsey Forward Program Certification in leadership, problem solving & digital transformation
January 1, 2025 - January 27, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet
Experience Level
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