Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Ricci Chan-Udom, a digital marketing leader with 5+ years driving paid social and SEM performance across Meta, TikTok, Google Ads, LinkedIn, and Snapchat. I’ve led a team of specialists managing over $500K in combined monthly ad spend for enterprise and DTC clients, and I co-founded Beauto.io to bring AI automation to the US market. I’m passionate about go-to-market strategy, data-driven optimization, and building scalable, cross-functional growth programs. I thrive in fast-paced environments and enjoy turning product roadmaps into measurable outcomes for both startups and enterprise brands.…Hi, I’m Ricci Chan-Udom, a digital marketing leader with 5+ years driving paid social and SEM performance across Meta, TikTok, Google Ads, LinkedIn, and Snapchat. I’ve led a team of specialists managing over $500K in combined monthly ad spend for enterprise and DTC clients, and I co-founded Beauto.io to bring AI automation to the US market. I’m passionate about go-to-market strategy, data-driven optimization, and building scalable, cross-functional growth programs. I thrive in fast-paced environments and enjoy turning product roadmaps into measurable outcomes for both startups and enterprise brands.

Ricci Chan-Udom

Growth Marketer, Marketing Strategist, Product Marketer, +2





Hi, I’m Ricci Chan-Udom, a digital marketing leader with 5+ years driving paid social and SEM performance across Meta, TikTok, Google Ads, LinkedIn, and Snapchat. I’ve led a team of specialists managing over $500K in combined monthly ad spend for enterprise and DTC clients, and I co-founded Beauto.io to bring AI automation to the US market. I’m passionate about go-to-market strategy, data-driven optimization, and building scalable, cross-functional growth programs. I thrive in fast-paced environments and enjoy turning product roadmaps into measurable outcomes for both startups and enterprise brands.…Hi, I’m Ricci Chan-Udom, a digital marketing leader with 5+ years driving paid social and SEM performance across Meta, TikTok, Google Ads, LinkedIn, and Snapchat. I’ve led a team of specialists managing over $500K in combined monthly ad spend for enterprise and DTC clients, and I co-founded Beauto.io to bring AI automation to the US market. I’m passionate about go-to-market strategy, data-driven optimization, and building scalable, cross-functional growth programs. I thrive in fast-paced environments and enjoy turning product roadmaps into measurable outcomes for both startups and enterprise brands.

Available to hire

Hi, I’m Ricci Chan-Udom, a digital marketing leader with 5+ years driving paid social and SEM performance across Meta, TikTok, Google Ads, LinkedIn, and Snapchat. I’ve led a team of specialists managing over $500K in combined monthly ad spend for enterprise and DTC clients, and I co-founded Beauto.io to bring AI automation to the US market.

I’m passionate about go-to-market strategy, data-driven optimization, and building scalable, cross-functional growth programs. I thrive in fast-paced environments and enjoy turning product roadmaps into measurable outcomes for both startups and enterprise brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Co-Founder & Head of Growth & US Expansion at Beauto.io

February 1, 2026 - Present

Co-found and lead go-to-market and US expansion for an AI automation startup. Target 50+ SMB/e-commerce prospects in Q1 via paid social, content marketing, and outbound outreach; develop and execute growth campaigns across Meta and TikTok to drive demo bookings and user acquisition; identify high-growth verticals (e-commerce, real estate, hospitality) to scale AI chatbot, SEO, and workflow automation products in North America; collaborate with a 6-person founding team to align GTM efforts with the product roadmap.

Head of Paid Social at Pineberry

June 1, 2023 - September 1, 2025

Led a Paid Social department of 8+ specialists across Meta, TikTok, LinkedIn, Snapchat, and Pinterest for 20+ active client accounts; managed $500K+ in combined monthly ad spend with 3-5x ROAS across e-commerce, SaaS, and retail. Drove team growth from 4 to 8 consultants, developing onboarding frameworks and mentoring on campaign execution, creative testing, and data-driven optimization. Secured beta access and priority platform support from TikTok, LinkedIn, and Snapchat, giving clients early access to new ad formats. Implemented scalable reporting and creative testing frameworks that reduced campaign setup time by 30% and improved client retention.

Senior Paid Social & SEM Specialist at Pineberry

December 1, 2020 - June 1, 2023

Directed TikTok and Snapchat strategies as primary platform liaison, growing TikTok ad adoption across the agency from 2 to 10+ active accounts. Managed $40K-$80K monthly budgets per client across e-commerce, finance, and retail, improving ROAS by 25-40% through iterative creative and audience testing. Developed and executed full-funnel paid social and SEM campaigns across Meta, TikTok, Google Ads, LinkedIn, and Snapchat for 10+ concurrent clients. Implemented advanced audience segmentation and lookalike strategies that reduced CPA by up to 35% while mentoring 3 junior specialists.

Founder at Feline Lashes Sweden

January 1, 2016 - December 1, 2021

Built and scaled a DTC e-commerce brand in vegan beauty to six-figure annual revenue; led end-to-end operations including product development, brand strategy, supply chain, and customer experience across Shopify and social channels. Grew Instagram following to 15K+ organically via influencer collaborations and content strategy, driving 40%+ of total revenue from social. Optimized website UX and conversion rate by 20%+ through A/B testing, improving customer acquisition cost and lifetime value.