As an accomplished Creative Director based in the dynamic city of Hong Kong, I bring over 14 years of extensive experience to the table.

About

As an accomplished Creative Director based in the dynamic city of Hong Kong, I bring over 14 years of extensive experience to the table. My career is a showcase of a multifaceted skill set, honed with meticulous attention to detail. I excel in collaborative environments, partnering with visionaries and leading global brands to transform their ideas into tangible realities.

My work is fuelled by a fervent passion for design that is both culturally sensitive and socially responsible, always ensuring a human touch that truly connects with audiences. This distinctive approach has earned me numerous prestigious accolades, affirming my commitment to excellence in design. At the heart of my professional philosophy lies a deep-seated love for the creative process and an
unwavering commitment to helping brands articulate their unique stories and identities. I am always eager to work with a dynamic team where I can contribute to and enhance our collective pursuit of creative brilliance.


Employment and project experience

Creative Director & Consultant Hoi Polloi (Own Company)
April 2021 - Present

Lead Creative Magnetic Asia Limited
June 2017 - April 2021

  • Joined June 2024

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Professional Services
  • Retail
  • Travel & Hospitality
  • Financial Services
  • Education
  • Real Estate & Construction

Projects · 6

Tequila Branding and Packaging design

  • Brand Designer
  • Creative Director
  • Packaging Designer

Perfume Branding and Packaging Design

  • Brand Designer
  • Creative Director
  • Logo Designer
  • +1

Branding and merch design for a plant shop

  • Brand Designer
  • Creative Director
  • Logo Designer

Brand refresh and website redesign for a B2B company.

  • Brand Designer
  • Creative Director
  • Designer
  • +1

BEAT THE HEAT WITH SPOON-LICKING GOODNESS. Indulge in the refreshing taste of Italian gelato and cool off this summer!

  • Brand Designer
  • Creative Director
  • Logo Designer
  • +1

Unleash the Seltzer Revival: Spiked is more than a drink; it’s a celebration of life’s vibrant moments. Embrace the lively spirit within you and embark on an unforgettable journey with every can. So, raise your glass, and let the fizzy adventure begin! Find your Edge with SPIKED

  • Creative Director
  • Designer
  • Packaging Designer

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