I'm a multidisciplinary designer with over 20 years of experience working across branding, campaigns, digital, and print. I began my career in signage and production before formally training in graphic design, which gave me a strong foundation in both concept and craft. After graduating, I worked in-house at Avon and then at an agency, before transitioning to freelance work. Since becoming freelance, I've collaborated with diverse clients in wellness, tech, and luxury fashion retail marketing, including a long-term role with Bicester Village. My expertise lies in visual storytelling, identity systems, and creating design that works seamlessly across all touchpoints. I'm hands-on and detail-focused, committed to clear thinking and confident delivery from concept through execution.

Richard Berry

I'm a multidisciplinary designer with over 20 years of experience working across branding, campaigns, digital, and print. I began my career in signage and production before formally training in graphic design, which gave me a strong foundation in both concept and craft. After graduating, I worked in-house at Avon and then at an agency, before transitioning to freelance work. Since becoming freelance, I've collaborated with diverse clients in wellness, tech, and luxury fashion retail marketing, including a long-term role with Bicester Village. My expertise lies in visual storytelling, identity systems, and creating design that works seamlessly across all touchpoints. I'm hands-on and detail-focused, committed to clear thinking and confident delivery from concept through execution.

Available to hire

I’m a multidisciplinary designer with over 20 years of experience working across branding, campaigns, digital, and print. I began my career in signage and production before formally training in graphic design, which gave me a strong foundation in both concept and craft. After graduating, I worked in-house at Avon and then at an agency, before transitioning to freelance work.

Since becoming freelance, I’ve collaborated with diverse clients in wellness, tech, and luxury fashion retail marketing, including a long-term role with Bicester Village. My expertise lies in visual storytelling, identity systems, and creating design that works seamlessly across all touchpoints. I’m hands-on and detail-focused, committed to clear thinking and confident delivery from concept through execution.

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Work Experience

Creative Designer at Bicester Village Marketing Dept
December 31, 2020 - August 27, 2025
Created premium print and digital assets for UK-based campaigns and supported international markets including Asia, India, and the Middle East. Led refinement of visual identity and established consistent visual systems across multiple touchpoints. Designed assets for luxury brands such as Gucci, Prada, and Saint Laurent. Developed workflows and mentored a new designer while collaborating closely with internal teams across partnerships, private clients, hospitality, and PR.
Creative Designer at Bicester Village Marketing Dept
January 1, 2024 - August 27, 2025
Continued to create luxury fashion retail marketing designs including digital and print assets for UK and international campaigns. Focused on raising design standards and supporting brand identity consistency.
Freelance Creative Designer at Richard Berry Designs Ltd
January 1, 2016 - Present
Partnered with clients across luxury retail, tech, and SMEs to deliver tailored branding, campaign, and marketing solutions from concept to final artwork. Managed projects independently including briefing and delivery, while building strong client relationships leading to repeat business.
Graphic Designer at Strada Creative
January 1, 2016 - August 27, 2025
Led design across client projects in health, beauty, and leisure sectors. Developed concepts and artwork specific to each sector. Collaborated with senior creatives to refine outputs and supported agency growth and creative reputation.
Graphic Designer at Avon Cosmetics In-House Marketing
January 1, 2014 - August 27, 2025
Created national brochures and marketing materials in line with brand guidelines. Produced high-volume print-ready assets and contributed to the evolution of in-house creative processes and team structure.
Sign-maker & Designer at Brunel Signs
January 1, 2006 - August 27, 2025
Handled signage projects from quotation through to final installation. Gained hands-on experience in design, production, and client communication while mentoring junior staff and supporting company growth.
Creative Designer at Bicester Village Marketing Dept
December 31, 2020 - August 27, 2025
Created premium print and digital assets for UK campaigns while supporting international markets across Asia, India, and the Middle East. Led visual identity refinement as the brand scaled. Developed assets for luxury brands such as Gucci, Prada, and Saint Laurent. Built workflows, mentored a new designer, and collaborated with internal teams across partnerships, private clients, hospitality, and PR.
Creative Designer at Bicester Village Marketing Dept
April 26, 2024 - August 27, 2025
Continued creating premium assets and supporting luxury fashion retail marketing campaigns. Maintained consistent visual systems and refined brand identity across all touchpoints.
Freelance Creative Designer at Richard Berry Designs Ltd
January 1, 2016 - Present
Partnered with clients in luxury retail, tech, and SMEs to deliver tailored design solutions from concept to final artwork. Delivered full campaigns, brand identities, and marketing assets. Managed projects independently, built strong client relationships leading to repeat work.
Graphic Designer at Strada Creative
December 31, 2016 - August 27, 2025
Led design work across client projects in health, beauty, and leisure sectors. Developed sector-specific concepts and artwork. Collaborated with senior creatives to refine output and supported agency growth and reputation.
Graphic Designer at Avon Cosmetics In-House Marketing
December 31, 2014 - August 27, 2025
Produced national brochures and marketing materials aligned with brand guidelines. Managed high-volume print-ready asset production. Helped evolve the in-house creative process and team structure.
Sign-maker & Designer at Brunel Signs
December 31, 2006 - August 27, 2025
Managed signage projects from quoting through to installation. Gained strong hands-on experience in design, production, and client communication. Mentored junior staff and contributed to company growth.

Education

BA (Hons) Graphic Design at Nottingham Trent University
January 1, 2006 - January 1, 2009
BA (Hons) Graphic Design at Nottingham Trent University
January 1, 2006 - January 1, 2009

Qualifications

ISTD Membership (78rpm-mp3 brief) for typographic excellence
January 11, 2030 - August 27, 2025
ISTD Membership (78rpm-mp3 brief)
January 1, 2009 - August 27, 2025

Industry Experience

Retail, Consumer Goods, Software & Internet, Healthcare, Professional Services