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Hello, I’m Richard Heaney, a results-driven media buying consultant with 10+ years of experience managing PPC and SEO campaigns across Google Ads, Meta Ads and Bing. I specialise in strategic media planning, account setup, and ongoing performance management, delivering profitable outcomes for diverse B2C and B2B clients. Currently I’m self-employed as a freelance media buyer, helping teams scale through data-driven optimization, affiliate program development, and hands-on campaign execution. I’m passionate about using PPC and SEO to fuel growth, build strong partnerships with product teams, and translate analytics into measurable revenue.…Hello, I’m Richard Heaney, a results-driven media buying consultant with 10+ years of experience managing PPC and SEO campaigns across Google Ads, Meta Ads and Bing. I specialise in strategic media planning, account setup, and ongoing performance management, delivering profitable outcomes for diverse B2C and B2B clients. Currently I’m self-employed as a freelance media buyer, helping teams scale through data-driven optimization, affiliate program development, and hands-on campaign execution. I’m passionate about using PPC and SEO to fuel growth, build strong partnerships with product teams, and translate analytics into measurable revenue.

Richard Heaney

Digital Marketer, PPC Manager, Performance Marketer, +1

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Hello, I’m Richard Heaney, a results-driven media buying consultant with 10+ years of experience managing PPC and SEO campaigns across Google Ads, Meta Ads and Bing. I specialise in strategic media planning, account setup, and ongoing performance management, delivering profitable outcomes for diverse B2C and B2B clients. Currently I’m self-employed as a freelance media buyer, helping teams scale through data-driven optimization, affiliate program development, and hands-on campaign execution. I’m passionate about using PPC and SEO to fuel growth, build strong partnerships with product teams, and translate analytics into measurable revenue.…Hello, I’m Richard Heaney, a results-driven media buying consultant with 10+ years of experience managing PPC and SEO campaigns across Google Ads, Meta Ads and Bing. I specialise in strategic media planning, account setup, and ongoing performance management, delivering profitable outcomes for diverse B2C and B2B clients. Currently I’m self-employed as a freelance media buyer, helping teams scale through data-driven optimization, affiliate program development, and hands-on campaign execution. I’m passionate about using PPC and SEO to fuel growth, build strong partnerships with product teams, and translate analytics into measurable revenue.

Available to hire

Hello, I’m Richard Heaney, a results-driven media buying consultant with 10+ years of experience managing PPC and SEO campaigns across Google Ads, Meta Ads and Bing. I specialise in strategic media planning, account setup, and ongoing performance management, delivering profitable outcomes for diverse B2C and B2B clients.

Currently I’m self-employed as a freelance media buyer, helping teams scale through data-driven optimization, affiliate program development, and hands-on campaign execution. I’m passionate about using PPC and SEO to fuel growth, build strong partnerships with product teams, and translate analytics into measurable revenue.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Media Buying Consultant at Self-Employed / Freelance

June 1, 2014 - Present

Freelance media planning and PPC/SEO campaign management for diverse clients, specialising in Google Ads with recent focus on Meta Ads and Bing; orchestrated end-to-end campaigns and built in-house affiliate programs.

Online Marketing Executive at Strategy Internet Marketing

April 1, 2007 - September 1, 2009

Directed organic SEO and PPC advertising for a diverse client portfolio across multiple sectors; promoted client websites and affiliate products through PPC advertising.

Online Marketing Manager at Brightside Group

October 1, 2009 - May 1, 2014

Directed all PPC accounts across the insurance group; managed four affiliate network programs and in-house affiliate program; implemented campaigns for clients including Learn To Trade, Deal Makers, Tony Pole Castellro, Performance Golf; specialised in Google Ads and Meta Ads; built and managed eCommerce campaigns; achieved maximum profitability through optimization.