My experience spans across various capacities, including permanent, contract, and freelance positions. My specialization lies in the realm of digital design, where I have successfully led and contributed to projects in UI & UX design as well as involvement in digital design projects for a range of assets across multiple platforms and devices. My drive to create a frictionless user journey, and an understanding of user behaviour and digital aesthetics and functionality have been the driving forces behind my 20+ year career in digital design. Technical Skills UI/UX Design for Mobile and Desktop: Certified and work expertise in creating wireframes, working prototypes, and designing intuitive user interfaces for both mobile and desktop platforms. UX Research Methods: Proficiency in user surveys, competitive benchmarking, user testing, affinity diagrams, customer journey mapping, and analysing qualitative and quantitative data to inform design decisions. HTML & CSS: An understanding of web development languages has been crucial for creating realistic prototypes, comprehending the technical aspects of design implementation, and understanding the deeper scope of what development time would be required. Responsive Design: Skills in designing for various screen sizes and devices, ensuring a friction free user experience. Experience using design patterns. Cross-Platform Design: Ability to create designs that are effective across different media, platforms, and operating systems. User Testing and Feedback Analysis: Conducting user tests and analysing feedback from multiple sources to refine and improve designs. Google GA4 certified. Squashed Pixel –UX/UI Digital Design Manager. May 6th, 2022 – Present Kingfisher Group –Digital Designer. (contract) Feb 7th, 2022 – May 6th, 2022 Skipton Building Society, Skipton – Digital Designer. (Contract) Jan 1st, 2020 – Nov 30th, 2021 Squashed Pixel Ltd, Keighley - Ecommerce UI/UX designer (Contract) May 2019 – Dec 2019 Tribal Group, Sheffield - UI/UX designer (Contract) Aug 2018 – Apr 2019 Jet 2, Leeds - Email Designer / Developer. (Contract) May 2018 - Aug 2018 Skipton Building Society, Skipton – Digital Designer. (Contract) Sept 2017 - May 2018 Mamas & Papas, Huddersfield –UI Designer & Developer. (Permanent) Oct 2016 - Sept 2017 Equestrian.com, Elland - Lead Digital Designer. (Contract) Apr 2016 - Oct 2016 Amscreen Ltd, Bolton - Creative Team Manager / Digital Designer (Permanent) Mar 2013 - Mar 2015 Farnell Plc, Leeds - Designer & Email Developer (Contract) Sep 2012 - Feb 2013 Lloyds Banking Group, Halifax - Senior Digital Designer 2010 - 2012 Halifax Bank of Scotland, Halifax - Senior Digital Designer. (Permanent) Oct 2006 – 2010

richardinniss19375

My experience spans across various capacities, including permanent, contract, and freelance positions. My specialization lies in the realm of digital design, where I have successfully led and contributed to projects in UI & UX design as well as involvement in digital design projects for a range of assets across multiple platforms and devices. My drive to create a frictionless user journey, and an understanding of user behaviour and digital aesthetics and functionality have been the driving forces behind my 20+ year career in digital design. Technical Skills UI/UX Design for Mobile and Desktop: Certified and work expertise in creating wireframes, working prototypes, and designing intuitive user interfaces for both mobile and desktop platforms. UX Research Methods: Proficiency in user surveys, competitive benchmarking, user testing, affinity diagrams, customer journey mapping, and analysing qualitative and quantitative data to inform design decisions. HTML & CSS: An understanding of web development languages has been crucial for creating realistic prototypes, comprehending the technical aspects of design implementation, and understanding the deeper scope of what development time would be required. Responsive Design: Skills in designing for various screen sizes and devices, ensuring a friction free user experience. Experience using design patterns. Cross-Platform Design: Ability to create designs that are effective across different media, platforms, and operating systems. User Testing and Feedback Analysis: Conducting user tests and analysing feedback from multiple sources to refine and improve designs. Google GA4 certified. Squashed Pixel –UX/UI Digital Design Manager. May 6th, 2022 – Present Kingfisher Group –Digital Designer. (contract) Feb 7th, 2022 – May 6th, 2022 Skipton Building Society, Skipton – Digital Designer. (Contract) Jan 1st, 2020 – Nov 30th, 2021 Squashed Pixel Ltd, Keighley - Ecommerce UI/UX designer (Contract) May 2019 – Dec 2019 Tribal Group, Sheffield - UI/UX designer (Contract) Aug 2018 – Apr 2019 Jet 2, Leeds - Email Designer / Developer. (Contract) May 2018 - Aug 2018 Skipton Building Society, Skipton – Digital Designer. (Contract) Sept 2017 - May 2018 Mamas & Papas, Huddersfield –UI Designer & Developer. (Permanent) Oct 2016 - Sept 2017 Equestrian.com, Elland - Lead Digital Designer. (Contract) Apr 2016 - Oct 2016 Amscreen Ltd, Bolton - Creative Team Manager / Digital Designer (Permanent) Mar 2013 - Mar 2015 Farnell Plc, Leeds - Designer & Email Developer (Contract) Sep 2012 - Feb 2013 Lloyds Banking Group, Halifax - Senior Digital Designer 2010 - 2012 Halifax Bank of Scotland, Halifax - Senior Digital Designer. (Permanent) Oct 2006 – 2010

Available to hire
credit-card £400 per day (£50 per hour)

My experience spans across various capacities, including permanent, contract, and freelance positions.
My specialization lies in the realm of digital design, where I have successfully led and contributed to projects in UI & UX design as well as involvement in digital design projects for a range of assets across multiple platforms and devices. My drive to create a frictionless user journey, and an understanding of user behaviour and digital aesthetics and functionality have been the driving forces behind my 20+ year career in digital design.

Technical Skills
UI/UX Design for Mobile and Desktop: Certified and work expertise in creating wireframes, working prototypes, and designing intuitive user interfaces for both mobile and desktop platforms.
UX Research Methods: Proficiency in user surveys, competitive benchmarking, user testing, affinity diagrams, customer journey mapping, and analysing qualitative and quantitative data to inform design decisions.
HTML & CSS: An understanding of web development languages has been crucial for creating realistic prototypes, comprehending the technical aspects of design implementation, and understanding the deeper scope of what development time would be required.
Responsive Design: Skills in designing for various screen sizes and devices, ensuring a friction free user experience. Experience using design patterns.
Cross-Platform Design: Ability to create designs that are effective across different media, platforms, and operating systems.
User Testing and Feedback Analysis: Conducting user tests and analysing feedback from multiple sources to refine and improve designs. Google GA4 certified.

Squashed Pixel –UX/UI Digital Design Manager.
May 6th, 2022 – Present

Kingfisher Group –Digital Designer. (contract)
Feb 7th, 2022 – May 6th, 2022

Skipton Building Society, Skipton – Digital Designer. (Contract)
Jan 1st, 2020 – Nov 30th, 2021

Squashed Pixel Ltd, Keighley - Ecommerce UI/UX designer (Contract)
May 2019 – Dec 2019

Tribal Group, Sheffield - UI/UX designer (Contract)
Aug 2018 – Apr 2019

Jet 2, Leeds - Email Designer / Developer. (Contract)
May 2018 - Aug 2018

Skipton Building Society, Skipton – Digital Designer. (Contract)
Sept 2017 - May 2018

Mamas & Papas, Huddersfield –UI Designer & Developer. (Permanent)
Oct 2016 - Sept 2017

Equestrian.com, Elland - Lead Digital Designer. (Contract)
Apr 2016 - Oct 2016

Amscreen Ltd, Bolton - Creative Team Manager / Digital Designer (Permanent)
Mar 2013 - Mar 2015

Farnell Plc, Leeds - Designer & Email Developer (Contract)
Sep 2012 - Feb 2013

Lloyds Banking Group, Halifax - Senior Digital Designer
2010 - 2012

Halifax Bank of Scotland, Halifax - Senior Digital Designer. (Permanent)
Oct 2006 – 2010

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Skills

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Experience Level

Adobe Animate
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Banner
Expert
Email Design
Expert
Figma
Expert
UI
Expert
Adobe After Effects
Expert

Language

English
Fluent

Education

BTEC Level 3 at Calderdale College
January 1, 1995 - January 1, 1997

Qualifications

Google Analytics Certification
November 1, 2023
Link to credential available for verification
Professional Diploma in UX Design
January 2, 2023
Link to credential available for verification on requests

Industry Experience

Financial Services, Government, Media & Entertainment
    uniE621 HTML5 & Animated GIF web banners
    As a contractor, I am the preferred supplier to Skipton Building Society for all their animated web banners and have been for the past 4 years. These are either created as HTML5 or Gif, depending on the publications where they are to be displayed. (Guardian online, Metro Online, The Times online are a few examples)
    uniE621 Digital Design
    As well as my work as a UI & UX Designer, I have an extensive portfolio of digital design work ranging from responsive email designs and builds, Logo design, Brand guideline creation, HTML5 animated banners, Web Banners, Digital animated advertisements for digital billboards and presentations. Having worked for over 20 years in the design space I have accumulated a substantial body of work that I would be excited to discuss and present. Please get in touch and I can supply specific work depending on the contract requirements.
    uniE621 ESL - The Electronic Sports League
    The Electronic Sports League, commonly referred to as ESL, is perhaps the world's most well-known and respected esports organisation. It organises competitions around the world, hosting some of the largest and most lucrative events on the esports calender. I am the lead designer & designer for a number of campaign landing page designs, as well as making incremental design updates to the ESL shop. My duties for this client is to lead the design output of landing pages for campaigns to be launched by ESL on their online shop as well as create designs and concepts. ESL have a Shopify themed based website and required that landing pages be mocked up on a regular basis to help facilitate new marketing campaigns . Page designs will require some custom code to meet the designs but adhere to a template that has been created to ensure a consistent layout across landing pages. The overall aim of any work carried out is to increase sales, conversion rates, and AOV. For a more details description and links to live examples please visit this link: https://www.twine.net/signin
    uniE621 Nala's Baby
    Nala’s Baby is an Ecommerce website that sells a range of natural skin and hair products for babies. The client requested that a new re-design of their existing online presence be created. They requested that the new site incorporate more of the existing branding and imagery while allowing for a quick and easy user journey. The original site was created to help them get the store up and running, and now that they had a successful business they felt that it was time for a new design. They had a small budget and a basic Shopify theme to use. For a more detailed description please visit this link: https://www.twine.net/signin
    uniE621 Crossip
    Carl Anthony Brown, the founder and innovator behind CROSSIP’s unique recipe, has been perfecting the ultimate non-alcoholic sensory experience for eight years. Handpicking talent from the drinks industry, the CROSSIP team are on a mission to level up. A new website was a priority. My initial effort was to improve the website, I decided to focus on specific areas that could bring a quick and effective I user journey. I started with the designs for the re-categorisation of the recipe pages and included subtle design elements from the packaging Crossip used on their bottles. I also worked with the client & developers to implement some UX improvements through the use of design hierarchy methods as part of this project to enhance the overall user experience. For a more details description and live examples please visit this link: https://www.twine.net/signin
    uniE621 Country Casuals
    Country Casuals is a new clothing line and brand that will have an online only store. The parent company is a well known fashion brand who already have a very successful online store as well as a high street bricks & mortar presence. They required a new website to sell a range of women’s clothes to a specific consumer audience their current brand did not target. The site is due for release in 2024. The brief was to create a new bespoke site that was to to take the best features from current online clothing E-Commerce shops. A frictionless user experience was vital as well as the ability to be easy to maintain. The clients did not want any design or functional features that would appear to be just a gimmick or a current ‘fad’ but only use features that would benefit the user flow through the site. For a more detailed description and live/working examples please visit this link: https://www.twine.net/signin
    uniE621 Art Republic Ecommerce site UI Design.
    Art Republic allows art lovers and collectors the opportunity to explore and purchase limited edition works of art online. They work closely with a growing community of artists and a small number of art galleries & dealers to provide a range of affordable and original art. Due to poor conversions rates, high bounce rates, and a poor user journey my role was to reverse these business critical issues for the client and enhance the user experience to allow for a frictionless user journey via a re-imagined UI design. In addition, they required a new functional requirement that would allow customers the opportunity to pick a frame, mount and glazing when purchasing a product. This new functionality would need to fit seamlessly into the checkout process without interrupting the user flow from site entry to a successful purchase. please follow this link for a more detail description as well as live examples: https://www.twine.net/signin