Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a CRO Manager who thrives at the intersection of UX, analytics, statistics and web development. I love turning data into action and building end-to-end CRO programs in agile settings, collaborating with UX designers, developers and analysts to uncover big wins. I'm a proactive leader who believes in honest, open communication to meet deadlines and expectations. I enjoy sharing knowledge through workshops and talks, and I've hosted a podcast and spoken at industry events. I bring hands-on experience with HTML, CSS, JavaScript, WordPress, Unbounce and a programmatic approach to SEO and growth.…I'm a CRO Manager who thrives at the intersection of UX, analytics, statistics and web development. I love turning data into action and building end-to-end CRO programs in agile settings, collaborating with UX designers, developers and analysts to uncover big wins. I'm a proactive leader who believes in honest, open communication to meet deadlines and expectations. I enjoy sharing knowledge through workshops and talks, and I've hosted a podcast and spoken at industry events. I bring hands-on experience with HTML, CSS, JavaScript, WordPress, Unbounce and a programmatic approach to SEO and growth.

Richard Joe

Web Developer, Graphic Designer, Content Creator, +5





I'm a CRO Manager who thrives at the intersection of UX, analytics, statistics and web development. I love turning data into action and building end-to-end CRO programs in agile settings, collaborating with UX designers, developers and analysts to uncover big wins. I'm a proactive leader who believes in honest, open communication to meet deadlines and expectations. I enjoy sharing knowledge through workshops and talks, and I've hosted a podcast and spoken at industry events. I bring hands-on experience with HTML, CSS, JavaScript, WordPress, Unbounce and a programmatic approach to SEO and growth.…I'm a CRO Manager who thrives at the intersection of UX, analytics, statistics and web development. I love turning data into action and building end-to-end CRO programs in agile settings, collaborating with UX designers, developers and analysts to uncover big wins. I'm a proactive leader who believes in honest, open communication to meet deadlines and expectations. I enjoy sharing knowledge through workshops and talks, and I've hosted a podcast and spoken at industry events. I bring hands-on experience with HTML, CSS, JavaScript, WordPress, Unbounce and a programmatic approach to SEO and growth.

Available to hire

I’m a CRO Manager who thrives at the intersection of UX, analytics, statistics and web development. I love turning data into action and building end-to-end CRO programs in agile settings, collaborating with UX designers, developers and analysts to uncover big wins.
I’m a proactive leader who believes in honest, open communication to meet deadlines and expectations. I enjoy sharing knowledge through workshops and talks, and I’ve hosted a podcast and spoken at industry events. I bring hands-on experience with HTML, CSS, JavaScript, WordPress, Unbounce and a programmatic approach to SEO and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Conversion Rate Optimisation Manager (Contract, maternity leave cover) at Cheil

September 1, 2025 - September 1, 2025

Managing the end-to-end CRO process at an agency within an agile environment, working cross-functionally with a team of UX designers, developers and an analyst. This involved managing research and insights, test design review and client presentations. Setup and improved functional specification with developers as well as a robust internal QA process. Post-test analysis of completed tests and reporting results back to our clients. Ongoing client relationship management and regular reporting of test results and financial impact.

Conversion Rate Optimisation Specialist at MyState Bank

March 1, 2025 - March 1, 2025

In charge of optimising conversion funnel at all stages of TOFU, MOFU, BOFU via CRO testing; analyzing website data, building testable hypotheses and prioritising in a testing roadmap to final launch of tests. All winning tests went through post-test analysis before productionising to ensure only statistically significant results; ideating and implementing growth strategies including paid campaigns; SEO alignment and programmatic SEO content strategy.

Conversion Rate Optimisation Specialist at Solar Choice

April 1, 2022 - April 1, 2022

In charge of optimising conversion funnel at all stages of TOFU, MOFU, BOFU via A/B testing using VWO in conjunction with partner agency. Created landing pages with Unbounce; initiated growth hacking strategies involving paid social campaigns; performed SEO keyword research with Semrush and developed long-form articles to drive organic traffic; site redesign to improve brand image and UI/UX; monthly ROI reporting to stakeholders.

Digital Marketing Manager at The BMI Clinic

March 1, 2020 - March 1, 2020

SEO on-page and technical optimization across multiple websites; SEM/SEO auditing and long-tail keyword campaigns; CRO using GA and heat mapping tools; user testing; PPC management (AdWords, Facebook, Taboola) with Unbounce; A/B testing; retargeting campaigns; website management; Pardot marketing automation and HubSpot migration; regular KPI reporting and ROI interpretation for management.

Digital Marketing Specialist (contract) at Real Estate Institute of New South Wales (REINSW)

May 1, 2019 - May 1, 2019

Launching, managing and optimising Facebook PPC advertising; split testing, measuring and optimising campaigns for CPA/ROAS; Adwords and SEO; landing page development with Unbounce; reporting metrics to internal stakeholders; website maintenance and CRO opportunities.

Web Developer at Codeclouds IT Solutions Pvt. Ltd

March 1, 2018 - March 1, 2018

Problem solving client requests using HTML, CSS, JavaScript, PHP and MySQL. Experience with WordPress, Shopify and in-house CMS tools; responsive web development; e-commerce funnel optimization; supporting CRO initiatives.

Digital Marketing Manager at ITC Management Group

October 1, 2016 - October 1, 2016

Plan and execute digital marketing campaigns across web, SEO/SEM, email and social media; manage outsourced teams; analytics setup and CRO testing; CRO reporting and ROI discussions; driving engagement and conversion.

Digital Marketing Specialist (contract) at Metro Social Media

August 1, 2013 - August 1, 2013

Project management of new client websites; client scoping and online presence analysis; manage outsourced developers/designers and lead generation specialists; run CRO tests and report results; content marketing and brand engagement.

Conversion Rate Optimisation Manager (Contract, maternity leave cover) at Cheil - Sydney, Australia

March 1, 2025 - September 1, 2025

Lead end-to-end CRO in an agile agency environment, coordinating with UX designers, developers and analysts. Managed research and insights, test design reviews and client presentations. Defined and refined functional specifications with developers, established robust QA processes, and performed post-test analysis with ROI reporting. Maintained ongoing client relationships and delivered regular test results and financial impact updates.

Conversion Rate Optimisation Specialist at MyState Bank

May 1, 2022 - March 1, 2025

Optimised conversion funnel across stages (remote) through data analysis, hypothesis development and prioritised testing within a roadmap. Collaborated with agency partners to design, develop and QA tests, and performed post-test analyses to ensure statistically significant improvements.

Conversion Rate Optimisation Specialist at Solar Choice – Sydney, Australia

April 1, 2020 - April 1, 2022

In charge of optimising the conversion funnel at TOFU, MOFU and BOFU via A/B testing with VWO in partnership with an agency. Analyzed website data, generated testable hypotheses, prioritised tests in a roadmap, and performed post-test analysis. Executed growth hacking strategies including paid social campaigns to Unbounce landing pages, and contributed to on-page SEO using Semrush. Led a site redesign to improve UI/UX and reported ROI to stakeholders.

Digital Marketing Manager at The BMI Clinic – Sydney, Australia

June 1, 2019 - March 1, 2020

Managed SEO (on-page and technical) and CRO using GA and heatmaps; led PPC campaigns (AdWords, Facebook, Taboola) with Unbounce. Conducted user testing on main websites and PPC landing pages to inform hypotheses and A/B tests. Managed retargeting campaigns and general website management. Implemented marketing automation with Pardot and supported migration to HubSpot; produced regular KPI/ROI reporting for management.

Digital Marketing Specialist (contract) at Real Estate Institute of New South Wales [REINSW] – Sydney, Australia

April 1, 2018 - May 1, 2019

Launched and optimised Facebook PPC campaigns, performed split testing and ROI-focused optimization. Managed Adwords and SEO in collaboration with external providers. Built landing pages with Unbounce, wrote compelling sales copy, tracked metrics in Google Analytics, and reported results to internal stakeholders. Led web management and coding changes to drive leads and sales.

Web Developer at Codeclouds IT Solutions Pvt. Ltd (Contract) – Wellington, New Zealand

March 1, 2017 - March 1, 2018

Solved client requests with HTML, CSS, JavaScript, PHP and MySQL. Worked with WordPress, Shopify and in-house CMS tools; performed responsive development and e-commerce funnel optimization, contributing to CRO and direct-response marketing efforts.

Digital Marketing Manager at ITC Management Group – Melbourne, Australia

September 1, 2013 - October 1, 2016

Planned digital marketing campaigns across web, SEO/SEM, email, social and display. Managed outsourced teams of developers, designers and online marketing specialists. Set up analytics and drove split testing, reporting ROI and insights to clients.

Digital Marketing Specialist (contract) at Metro Social Media – Melbourne, Australia

April 1, 2010 - August 1, 2013

Led client website projects, scoped requirements and managed outsourced developers and lead generation specialists. Ran multiple A/B tests, conducted data-driven CRO, and performed content marketing and brand engagement activities.