Richard Joe

Managing the end-to-end CRO process at an agency within an agile environment, working cross-functionally with a team of UX designers, developers and an analyst. This involved managing research and insights, test design review and client presentations. Setup and improved functional specification with developers as well as a robust internal QA process. Post-test analysis of completed tests and reporting results back to our clients. Ongoing client relationship management and regular reporting of test results and financial impact.

Lead end-to-end CRO in an agile agency environment, coordinating with UX designers, developers and analysts. Managed research and insights, test design reviews and client presentations. Defined and refined functional specifications with developers, established robust QA processes, and performed post-test analysis with ROI reporting. Maintained ongoing client relationships and delivered regular test results and financial impact updates.

In charge of optimising conversion funnel at all stages of TOFU, MOFU, BOFU via CRO testing; analyzing website data, building testable hypotheses and prioritising in a testing roadmap to final launch of tests. All winning tests went through post-test analysis before productionising to ensure only statistically significant results; ideating and implementing growth strategies including paid campaigns; SEO alignment and programmatic SEO content strategy.