Hi, I’m Richie “Abstrak” Soto, a video editor and director with 12+ years creating documentary-style content that converts. I run production end-to-end—from scripting and editing to set design and team leadership—and I leverage AI-assisted workflows to speed up turnaround without sacrificing storytelling craft. Currently, I’m the founder/director at Project Momentum Media, producing video and paid social campaigns for healthcare and wellness clients. I thrive on building strategic creative pipelines, leading editor teams, and delivering scalable content initiatives that drive revenue and engagement. My approach combines storytelling discipline with hands-on production leadership to deliver compelling assets across launch trailers, direct-response campaigns, and long-form documentaries.…

Richie Soto

Hi, I’m Richie “Abstrak” Soto, a video editor and director with 12+ years creating documentary-style content that converts. I run production end-to-end—from scripting and editing to set design and team leadership—and I leverage AI-assisted workflows to speed up turnaround without sacrificing storytelling craft. Currently, I’m the founder/director at Project Momentum Media, producing video and paid social campaigns for healthcare and wellness clients. I thrive on building strategic creative pipelines, leading editor teams, and delivering scalable content initiatives that drive revenue and engagement. My approach combines storytelling discipline with hands-on production leadership to deliver compelling assets across launch trailers, direct-response campaigns, and long-form documentaries.…

Available to hire

Hi, I’m Richie “Abstrak” Soto, a video editor and director with 12+ years creating documentary-style content that converts. I run production end-to-end—from scripting and editing to set design and team leadership—and I leverage AI-assisted workflows to speed up turnaround without sacrificing storytelling craft. Currently, I’m the founder/director at Project Momentum Media, producing video and paid social campaigns for healthcare and wellness clients.

I thrive on building strategic creative pipelines, leading editor teams, and delivering scalable content initiatives that drive revenue and engagement. My approach combines storytelling discipline with hands-on production leadership to deliver compelling assets across launch trailers, direct-response campaigns, and long-form documentaries.

See more

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Founder / Director of Video Production at Project Momentum Media
February 1, 2022 - Present
Lead video production and Meta ad campaigns for dental, orthodontic, and wellness clients — overseeing creative strategy, pixel/CAPI tracking, and ad performance. Built AI-assisted production workflows — automation triggers, AI voice and imagery tools, and AI-assisted transitions — to speed up content turnaround. Designed and operate a full client-acquisition system — outreach sequences, personalized video follow-ups, and landing pages — to win new business.
VP of Video at Health Secret
April 1, 2016 - January 1, 2026
Led a 6-person editor team producing documentary-style trailers and launch assets over 7+ years. Produced 20+ direct-response trailers; one trailer built a 190,000-person email list that drove a $2M product launch. Consistently delivered $1–2M in launch revenue annually through documentary storytelling and direct-response editing.
Director of Video Production at Decentral Publishing
September 1, 2021 - October 1, 2023
Led a 6-person editor team producing video content for a blockchain/crypto media brand.
Documentary & Brand Video Editor at GrooveDigital
January 1, 2011 - January 1, 2021
Edited trailers, episodes, and promotional content for documentary and direct-response health brands; built foundational skills in story structure, pacing, lighting/set design, and subcontract production (including work through B&H Photo).

Education

at University of South Florida
January 1, 1996 - January 1, 1998
Diploma at C. Leon King High School
January 1, 1996 - January 1, 1996

Qualifications

Diploma
January 1, 1996 - January 1, 1996

Industry Experience

Healthcare, Media & Entertainment, Professional Services, Software & Internet
    Absolute Healing

    Absolute Healing is a 9-episode health docuseries from Jonathan Otto featuring interviews with 60+ doctors, naturopaths, researchers, and wellness experts. The series focuses on Long COVID, vaccine injury, chronic inflammation, autoimmune issues, cellular damage, detoxification, gut health, heart/brain symptoms, and disease-reversal protocols from an alternative and integrative health perspective. Its core message is about helping viewers understand root causes of chronic illness and explore expert-recommended strategies for restoring health.