Rich Rayburn
Hi, I’m Rich. I’m a Senior Brand Designer with 8+ years of experience shaping visual identities, illustrations, and brand systems for both agencies and in-house teams.
About
Hi, I’m Rich. I’m a Senior Brand Designer with 8+ years of experience shaping visual identities, illustrations, and brand systems for both agencies and in-house teams. I’m passionate about translating complex ideas into clear, culturally resonant narratives that work across platforms. I thrive at the intersection of design and collaboration, using AI-powered workflows and tools like Figma and the Adobe Creative Suite to accelerate impactful outcomes.
I’ve built cohesive brand ecosystems at scale by partnering cross-functionally with product, engineering, research, and marketing teams. My approach blends strategic thinking with hands-on execution to deliver on-brand experiences from identity systems to responsive web creative across print, digital, and social channels.
- 8 years' experience
- Joined June 2023
Industry experience
- Retail
- Computers & Electronics
- Education
- Financial Services
- Media & Entertainment
- Manufacturing
- Transportation & Logistics
- Software & Internet
- Professional Services
- Other
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Work experience· 4 roles
Crafted a comprehensive suite of brand guidelines from the ground up, establishing a cohesive visual language across all digital touchpoints. Leveraged AI tools to accelerate design execution and rapid iteration, increasing output quality and efficiency at scale. Bridged design and cross-functional stakeholders to deliver cohesive, on-brand work across every stage of production.
Led the design team through full product sprint cycles, shipping scalable technology solutions in close collaboration with engineering and research teams. Partnered with UX researchers to collect and synthesize user feedback, translating insights into actionable design improvements. Developed and launched a cohesive design ecosystem spanning all brand and product touchpoints.
Led the design team across print and digital projects, guiding work from initial sketches through to polished, production-ready final designs. Built best-practice information architecture including sitemaps, wireframes, and user flows to ensure intuitive, user-centered experiences. Applied creative direction and client brand guidelines to establish and evolve consistent brand language across all touchpoints.
Education
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