Hi, I’m Rich. I’m a Senior Brand Designer with 8+ years of experience shaping visual identities, illustrations, and brand systems for both agencies and in-house teams. I’m passionate about translating complex ideas into clear, culturally resonant narratives that work across platforms. I thrive at the intersection of design and collaboration, using AI-powered workflows and tools like Figma and the Adobe Creative Suite to accelerate impactful outcomes. I’ve built cohesive brand ecosystems at scale by partnering cross-functionally with product, engineering, research, and marketing teams. My approach blends strategic thinking with hands-on execution to deliver on-brand experiences from identity systems to responsive web creative across print, digital, and social channels.

Rich Rayburn

Hi, I’m Rich. I’m a Senior Brand Designer with 8+ years of experience shaping visual identities, illustrations, and brand systems for both agencies and in-house teams. I’m passionate about translating complex ideas into clear, culturally resonant narratives that work across platforms. I thrive at the intersection of design and collaboration, using AI-powered workflows and tools like Figma and the Adobe Creative Suite to accelerate impactful outcomes. I’ve built cohesive brand ecosystems at scale by partnering cross-functionally with product, engineering, research, and marketing teams. My approach blends strategic thinking with hands-on execution to deliver on-brand experiences from identity systems to responsive web creative across print, digital, and social channels.

Available to hire

Hi, I’m Rich. I’m a Senior Brand Designer with 8+ years of experience shaping visual identities, illustrations, and brand systems for both agencies and in-house teams. I’m passionate about translating complex ideas into clear, culturally resonant narratives that work across platforms. I thrive at the intersection of design and collaboration, using AI-powered workflows and tools like Figma and the Adobe Creative Suite to accelerate impactful outcomes.

I’ve built cohesive brand ecosystems at scale by partnering cross-functionally with product, engineering, research, and marketing teams. My approach blends strategic thinking with hands-on execution to deliver on-brand experiences from identity systems to responsive web creative across print, digital, and social channels.

See more

Language

English
Fluent

Work Experience

Senior Brand Designer at Prezi
January 1, 2025 - Present
Crafted a comprehensive suite of brand guidelines from the ground up, establishing a cohesive visual language across all digital touchpoints. Leveraged AI tools to accelerate design execution and rapid iteration, increasing output quality and efficiency at scale. Bridged design and cross-functional stakeholders to deliver cohesive, on-brand work across every stage of production.
Lead UI Designer at Prezi
July 1, 2023 - December 1, 2024
Led the design team through full product sprint cycles, shipping scalable technology solutions in close collaboration with engineering and research teams. Partnered with UX researchers to collect and synthesize user feedback, translating insights into actionable design improvements. Developed and launched a cohesive design ecosystem spanning all brand and product touchpoints.
Lead Designer at Bonfire Red
January 1, 2021 - June 1, 2023
Led the design team across print and digital projects, guiding work from initial sketches through to polished, production-ready final designs. Built best-practice information architecture including sitemaps, wireframes, and user flows to ensure intuitive, user-centered experiences. Applied creative direction and client brand guidelines to establish and evolve consistent brand language across all touchpoints.
Graphic Designer at Bonfire Red
June 1, 2018 - January 1, 2021
Partnered with design leads across print and digital projects, translating creative direction into polished, on-brand deliverables. Applied client brand guidelines to establish a consistent brand language across project touchpoints. Worked alongside developers, copywriters, and producers to align creative output with technical and editorial requirements.

Education

Associate of Applied Science Degree in Graphic Design at Art Institute of Ohio-Cincinnati
July 30, 2009
Associate of Applied Science in Graphic Design at Art Institute of Ohio – Cincinnati
January 11, 2030 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Computers & Electronics, Education, Financial Services, Media & Entertainment, Manufacturing, Transportation & Logistics, Software & Internet, Professional Services, Other