Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an open-minded, hardworking builder who understands that pets are family. I bring the analytical rigor of an enterprise SaaS veteran and the creative empathy needed to build a vibrant pet-care community. I am available via Twitter for an immediate start to help you scale your user base.…

Richard Cashdan

Social Media Manager, Marketing Strategist, Brand Strategist, +5





I am an open-minded, hardworking builder who understands that pets are family. I bring the analytical rigor of an enterprise SaaS veteran and the creative empathy needed to build a vibrant pet-care community. I am available via Twitter for an immediate start to help you scale your user base.…

Available to hire

I am an open-minded, hardworking builder who understands that pets are family. I bring the analytical rigor of an enterprise SaaS veteran and the creative empathy needed to build a vibrant pet-care community.

I am available via Twitter for an immediate start to help you scale your user base.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Dutch

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Marketing & Social Media Consultant at Freelance

January 1, 2023 - Present

Operate as a senior partner for top-tier ESG and tech brands, delivering high-impact content systems and strategic roadmaps. Mentored C-suite executives on personal branding and LinkedIn authority, resulting in a 20% increase in reach and engagement. Developed scalable storytelling frameworks for mission-driven brands, achieving a 35% boost in engagement metrics.

Head of Social Media at EMEA Westcon-Comstor

January 1, 2021 - December 31, 2021

Built and led multi-market teams, providing continuous feedback and professional development to junior and mid-level marketing staff. Managed the visual and narrative output for high-stakes regional campaigns, ensuring 100% brand alignment across diverse markets.

Senior Global Brand Manager at Irdeto

January 1, 2020 - December 31, 2021

Brand integration: Unified fragmented brand voices into a single, high-authority narrative across social, PR, and web. Notable brand impacts included Nike, Kahoot!, and Palo Alto Networks; led digital and content initiatives to drive engagement and reach. Technical expertise spanned creative ops, strategy tools, and education in communications.

Senior Strategic Consultant (Growth & GTM) at Thinkwise

January 1, 2022 - December 31, 2026

SaaS Scaling Lead: Act as growth partner for innovative platforms (Booking.com, Evergage), executing digital campaigns and identifying high-impact user acquisition channels.

Senior Demand Generation & Content Manager at Thinkwise (B2B SaaS)

January 1, 2023 - December 31, 2024

Owned the full-funnel marketing strategy, managing paid advertising spend and analyzing performance metrics to optimize lead-to-user conversion.

Senior Creative & Brand Specialist at Nike; Cisco; Palo Alto Networks

January 1, 2008 - December 31, 2022

Led cross-brand creative and messaging initiatives across multiple major tech and consumer brands, strengthening brand equity and market reach.