Available to hire
Hi, I’m Ricky Putra Ardana—a strategic and creative copywriter with 3+ years of experience crafting impactful content for campaigns, social media, and digital platforms. I’m skilled at shaping brand voice, developing audience-focused messaging, and delivering copy that resonates across markets in Indonesia, Malaysia, and Singapore.
I’m known for blending creativity with strategic communication to boost engagement, strengthen brand identity, and drive measurable results. I thrive collaborating with marketing and creative teams to craft narratives that elevate brand visibility and fuel regional expansion.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Indonesian
Fluent
English
Fluent
Work Experience
Copywriter at Kopi Kenangan
June 1, 2022 - PresentHandle copywriting tasks including social posts, campaign lines, product names, and menu descriptions.
Business Accelerator at PT Tata Taksu Satria (SEVEN7)
March 1, 2022 - September 14, 2025Worked at a small startup; crafted in-app copy from button labels to user instructions; supported broader marketing efforts including writing for pitch decks, promo materials, and daily communication needs.
Social Media Officer at Permika Toronto
August 1, 2020 - September 14, 2025Internship; created weekly content for Instagram to engage with the Indonesian student community in Toronto, Canada.
Copywriter at PT. Bumi Berkah Boga (Kopi Kenangan)
June 1, 2022 - November 27, 2025Delivered compelling copy for social campaigns, product launches, and menu descriptions while ensuring brand consistency. Contributed to regional expansion projects in Malaysia and Singapore by tailoring messaging to local audiences. Partnered with marketing and creative teams to develop narratives that increased brand visibility and customer engagement. Created product and campaign names that enhanced brand recognition and consumer recall.
Copywriter & Marketing Support at PT. Tata Taksu Satria (SEVEN7)
March 31, 2022 - March 31, 2022Produced concise, user-focused in-app copy including instructions, button labels, and notifications to optimize user experience. Developed persuasive content for pitch decks, promotional campaigns, and business communication materials. Supported the refinement of startup messaging strategy to align with company growth and investor relations.
Social Media Officer (Intern) at PERMIKA Toronto
August 31, 2020 - August 31, 2020Created and published weekly Instagram content to engage the Indonesian student community in Toronto. Increased digital visibility by producing posts that strengthened interaction and community presence. Coordinated with committees to align content with organizational events and audience needs.
Education
Associate Degree at Seneca College
January 1, 2018 - January 1, 2020Pursuing International Business.
High School Diploma at Taman Rama Jimbaran
January 1, 2015 - January 1, 2018Diploma Degree of International Business at Seneca College
January 1, 2018 - January 1, 2020High School Graduate at Taman Rama Intercultural School
January 1, 2015 - January 1, 2018Qualifications
Certification course in effective communication and persuasive skills in presentations and marketing
December 1, 2022 - September 14, 2025Effective Communication Certificate
December 1, 2022 - November 27, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet
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