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I'm a freelance content creator and social media professional with 3 years of experience creating, scheduling, and managing content across Instagram, Facebook, LinkedIn, YouTube, and short-form platforms. I develop engaging posts, graphics, and videos, manage community interactions, and analyze performance metrics to improve reach and engagement. I focus on crafting content that feels human and aligned with what audiences and brands genuinely care about.…I'm a freelance content creator and social media professional with 3 years of experience creating, scheduling, and managing content across Instagram, Facebook, LinkedIn, YouTube, and short-form platforms. I develop engaging posts, graphics, and videos, manage community interactions, and analyze performance metrics to improve reach and engagement. I focus on crafting content that feels human and aligned with what audiences and brands genuinely care about.

Riddhi Chafekar

Social Media Manager, Content Creator, Influencer Marketing Manager, +6

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I'm a freelance content creator and social media professional with 3 years of experience creating, scheduling, and managing content across Instagram, Facebook, LinkedIn, YouTube, and short-form platforms. I develop engaging posts, graphics, and videos, manage community interactions, and analyze performance metrics to improve reach and engagement. I focus on crafting content that feels human and aligned with what audiences and brands genuinely care about.…I'm a freelance content creator and social media professional with 3 years of experience creating, scheduling, and managing content across Instagram, Facebook, LinkedIn, YouTube, and short-form platforms. I develop engaging posts, graphics, and videos, manage community interactions, and analyze performance metrics to improve reach and engagement. I focus on crafting content that feels human and aligned with what audiences and brands genuinely care about.

Available to hire

I’m a freelance content creator and social media professional with 3 years of experience creating, scheduling, and managing content across Instagram, Facebook, LinkedIn, YouTube, and short-form platforms. I develop engaging posts, graphics, and videos, manage community interactions, and analyze performance metrics to improve reach and engagement.

I focus on crafting content that feels human and aligned with what audiences and brands genuinely care about.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Work Experience

Social Media Manager at Lxme

November 1, 2024 - Present

Led content and platform strategy for Instagram, LinkedIn, and YouTube, growing the brand’s Instagram followership from 60K to 80K in 6 months. Analyzed content performance via Appsflyer, Meta, LinkedIn & YouTube Analytics to refine creative formats and improve conversions such as app installs. Identified and repurposed high-performing organic posts for paid social amplification, working closely with performance teams. Developed repeatable content rules and guidelines for team execution and early AI-assisted ideation. Worked on influencer marketing strategy by identifying creators, structuring partnerships, and aligning influencer content with campaign goals and audience needs.

Senior Executive - Social Media at Ethinos Digital Marketing

November 1, 2024 - July 16, 2025

Managed B2B and B2C brand accounts across Instagram and LinkedIn focusing on content ideation, performance tracking, and competitor mapping. Monitored platform insights and analytics to spot audience behaviour shifts and adjust content strategy, leading to 30% increased brand visibility. Created short-form content formats aligned with platform trends such as reels, hooks, memes, and carousels to meet client KPIs. Supported monthly reports with actionable insights and experimented with new formats to boost engagement. Collaborated with design and content teams to produce trend-informed creatives aligned with brand tone.

Social Media Manager & Content Writer at Freelance

February 1, 2024 - July 16, 2025

Monitored platform trends across Instagram, Twitter, and YouTube Shorts to pitch content ideas and formats suited to trending topics. Wrote long-form and short-form content across food, pop culture, home & kitchen, fashion, edtech, and finance, tailoring tone, CTAs, and structure by platform and intent. Reverse-engineered viral formats to develop engaging captions, hooks, and templates for early-stage brands. Supported content performance analysis across projects to test and improve engagement. Built lean and impactful social strategies from insights into repeatable content systems working independently with brands.

Digital Associate at Performics Convonix

November 1, 2022 - July 16, 2025

Executed performance marketing campaigns for Disney+ targeting Israel, MENA & South Africa regions across channels such as Google Ads, FB Ads, Snapchat Ads, TikTok Ads, Appsflyer. Optimized key performance indicators including CPA and conversion rate. Collaborated with internal and client teams to align efforts across diverse platforms. Produced comprehensive performance reports using analytical skills and MS Excel to support data-driven decision-making.

Freelance Content Strategist & Writer at Dr. Avi Shah

July 1, 2025 - November 1, 2025

Developed content calendars and structured social content focused on awareness, prevention, and care for pediatric orthopedic conditions. Created and published educational posts and visuals, translating complex medical information into clear, parent-friendly language. Maintained content brand voice, accuracy, and tone while adapting content based on audience feedback and engagement patterns.

Senior Executive - Social Media & Digital Marketing at Ethinos Digital Marketing

March 1, 2023 - November 1, 2024

Managed Instagram and LinkedIn presence for B2B and B2C brands, including lifestyle e-commerce, maintaining brand voice and content structure. Planned, wrote and published posts, graphics, and videos aligned with campaign goals and timelines. Monitored platform performance using native analytics and Google Analytics, adapting content strategy based on engagement trends, contributing to a 30% increase in brand visibility over 3 months. Coordinated with internal creative team to ensure clarity and consistency in content execution.

Freelance Social Media Manager & Content Writer at Self-Employed / Freelance

February 1, 2023 - January 1, 2024

Developed social media content and wrote engaging copy for diverse industries; produced tailorable short- and long-form content across verticals; optimized messaging, tone, and CTAs for platform-specific audience engagement.

Digital Associate - Performance Marketing at ConvOnix

January 1, 2022 - November 1, 2022

Executed performance marketing campaigns for Disney+ across Israel, MENA, and South Africa; coordinated cross-platform execution across Google Ads, Meta Ads, Snapchat, TikTok, and AppsFlyer with internal and client teams.

Operational Head at United Way HR College of Commerce and Economics

August 1, 2015 - February 1, 2016

Managed on-ground coordination across student volunteers; recognized with the Promising Young Leader Award for initiative, ownership and execution.

Class Representative – MMS Program at Chetana's RK Institute of Management and Research

February 1, 2021 - March 1, 2022

Served as liaison between students and faculty, representing and coordinating the MMS cohort across academic and administrative forums; managed communication, scheduling, and issue resolution for academic and intra-collegiate activities, ensuring smooth coordination and timely follow-ups.