Hi, I’m Rief Daniel, a social media and brand marketing professional with hands-on experience setting up and optimizing social media profiles for fashion, lifestyle, and consumer brands. I specialize in translating a brand’s identity into cohesive, platform-optimized profiles across Facebook, Instagram, TikTok, and Red Note (XiaoHongShu). I have a strong eye for visual storytelling and brand consistency, and I’m experienced in crafting engaging bios, descriptions, and profile layouts that reflect a brand’s unique style and speak clearly to its target audience. My work includes aligning tone of voice, visual elements, and messaging to ensure each platform feels native while staying true to the brand. I’m comfortable handling logo placement, cover visuals, and basic graphic adjustments, and I pay close attention to platform-specific best practices and formatting requirements. I’m also familiar with fashion and lifestyle branding, trends, and aesthetics, which helps me position profiles in a way that feels relevant and aspirational. I’m based in Klang Valley and available for on-site work, and I work efficiently to deliver polished, ready-to-launch social media profiles within tight timelines.

Rief Daniel

Hi, I’m Rief Daniel, a social media and brand marketing professional with hands-on experience setting up and optimizing social media profiles for fashion, lifestyle, and consumer brands. I specialize in translating a brand’s identity into cohesive, platform-optimized profiles across Facebook, Instagram, TikTok, and Red Note (XiaoHongShu). I have a strong eye for visual storytelling and brand consistency, and I’m experienced in crafting engaging bios, descriptions, and profile layouts that reflect a brand’s unique style and speak clearly to its target audience. My work includes aligning tone of voice, visual elements, and messaging to ensure each platform feels native while staying true to the brand. I’m comfortable handling logo placement, cover visuals, and basic graphic adjustments, and I pay close attention to platform-specific best practices and formatting requirements. I’m also familiar with fashion and lifestyle branding, trends, and aesthetics, which helps me position profiles in a way that feels relevant and aspirational. I’m based in Klang Valley and available for on-site work, and I work efficiently to deliver polished, ready-to-launch social media profiles within tight timelines.

Available to hire

Hi, I’m Rief Daniel, a social media and brand marketing professional with hands-on experience setting up and optimizing social media profiles for fashion, lifestyle, and consumer brands. I specialize in translating a brand’s identity into cohesive, platform-optimized profiles across Facebook, Instagram, TikTok, and Red Note (XiaoHongShu).
I have a strong eye for visual storytelling and brand consistency, and I’m experienced in crafting engaging bios, descriptions, and profile layouts that reflect a brand’s unique style and speak clearly to its target audience. My work includes aligning tone of voice, visual elements, and messaging to ensure each platform feels native while staying true to the brand.
I’m comfortable handling logo placement, cover visuals, and basic graphic adjustments, and I pay close attention to platform-specific best practices and formatting requirements. I’m also familiar with fashion and lifestyle branding, trends, and aesthetics, which helps me position profiles in a way that feels relevant and aspirational.
I’m based in Klang Valley and available for on-site work, and I work efficiently to deliver polished, ready-to-launch social media profiles within tight timelines.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate

Language

Malay
Fluent
English
Fluent

Work Experience

Sr. Customer Service and Business Executive at Imm inenti Sdn Bhd
June 1, 2020 - December 1, 2024
Maintained a positive, empathetic and professional attitude toward customers; Responded promptly to inquiries; Communicated with customers through various channels; Acknowledged and resolved customer complaints; Knowledgeable about products to answer questions; Processed orders, forms, applications, and requests; Kept records of customer interactions, transactions, comments and complaints; Coordinated with colleagues as necessary; Provided feedback on the efficiency of the customer service process; Led a team of junior customer service representatives; Ensured customer satisfaction and provided professional customer support; Acted as the highest-ranking employee in the marketing department; Recommended all business and marketing campaigns and plans before they were approved; Worked with company officers to establish budgets and marketing objectives.
Content Creator
January 1, 2020 - Present
Content creator for TikTok, Instagram, and YouTube with substantial follower counts (TikTok 1.3M; Instagram 131K; YouTube 400K+). Responsible for planning, producing, and publishing engaging content across platforms (2020–Current).

Education

Degree in International Business at UNIVERSITI KUALA LUMPUR (UNIKL)
January 11, 2030 - January 1, 2020
Higher National Diploma in Business Marketing at KOLEJ PROFESIONAL MARA (KPM)
January 11, 2030 - January 1, 2017
SPM / O-Level (Sciences Stream) at Sek. Men Kebangsaan Perimbun, Cheras, Selangor
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail