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I am the Design Lead at Focallure, overseeing creative teams across Indonesia and Malaysia to deliver visually compelling, on-brand marketing visuals for digital and offline campaigns. I champion smooth workflows, high-quality production, and strong brand consistency, collaborating closely with cross-functional teams to turn campaign ideas into audience-focused design. Beyond execution, I focus on growing the team, improving our creative processes, and fostering a supportive environment where new ideas can thrive and great design can happen. My approach blends strategic thinking with hands-on design leadership, ensuring our visuals not only look great but also drive engagement and business impact. I’m committed to mentoring teammates, refining our creative process, and building a culture where innovation and collaboration fuel outstanding work.…I am the Design Lead at Focallure, overseeing creative teams across Indonesia and Malaysia to deliver visually compelling, on-brand marketing visuals for digital and offline campaigns. I champion smooth workflows, high-quality production, and strong brand consistency, collaborating closely with cross-functional teams to turn campaign ideas into audience-focused design. Beyond execution, I focus on growing the team, improving our creative processes, and fostering a supportive environment where new ideas can thrive and great design can happen. My approach blends strategic thinking with hands-on design leadership, ensuring our visuals not only look great but also drive engagement and business impact. I’m committed to mentoring teammates, refining our creative process, and building a culture where innovation and collaboration fuel outstanding work.

Rifa Azahra

Designer, Graphic Designer, Brand Designer, +2

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I am the Design Lead at Focallure, overseeing creative teams across Indonesia and Malaysia to deliver visually compelling, on-brand marketing visuals for digital and offline campaigns. I champion smooth workflows, high-quality production, and strong brand consistency, collaborating closely with cross-functional teams to turn campaign ideas into audience-focused design. Beyond execution, I focus on growing the team, improving our creative processes, and fostering a supportive environment where new ideas can thrive and great design can happen. My approach blends strategic thinking with hands-on design leadership, ensuring our visuals not only look great but also drive engagement and business impact. I’m committed to mentoring teammates, refining our creative process, and building a culture where innovation and collaboration fuel outstanding work.…I am the Design Lead at Focallure, overseeing creative teams across Indonesia and Malaysia to deliver visually compelling, on-brand marketing visuals for digital and offline campaigns. I champion smooth workflows, high-quality production, and strong brand consistency, collaborating closely with cross-functional teams to turn campaign ideas into audience-focused design. Beyond execution, I focus on growing the team, improving our creative processes, and fostering a supportive environment where new ideas can thrive and great design can happen. My approach blends strategic thinking with hands-on design leadership, ensuring our visuals not only look great but also drive engagement and business impact. I’m committed to mentoring teammates, refining our creative process, and building a culture where innovation and collaboration fuel outstanding work.

Available to hire

I am the Design Lead at Focallure, overseeing creative teams across Indonesia and Malaysia to deliver visually compelling, on-brand marketing visuals for digital and offline campaigns. I champion smooth workflows, high-quality production, and strong brand consistency, collaborating closely with cross-functional teams to turn campaign ideas into audience-focused design. Beyond execution, I focus on growing the team, improving our creative processes, and fostering a supportive environment where new ideas can thrive and great design can happen.

My approach blends strategic thinking with hands-on design leadership, ensuring our visuals not only look great but also drive engagement and business impact. I’m committed to mentoring teammates, refining our creative process, and building a culture where innovation and collaboration fuel outstanding work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Visual Marketing Lead at Focallure International

March 1, 2025 - Present

Lead and manage the visual marketing team in Indonesia and Malaysia, ensuring smooth workflows, creativity, and brand consistency across campaigns and social media. Design and review marketing materials, guide designers to build a strong creative culture, and collaborate with cross-functional partners to translate campaign ideas into audience-focused visuals.

Senior Graphic Designer at Focallure International

January 1, 2024 - March 1, 2025

Designed key visuals for Focallure and Pinkflash, establishing strong brand identity. Reviewed colleagues' work to maintain quality and consistency, and collaborated with social media and community teams to ensure visuals aligned with briefs.

Graphic Designer at Focallure International

November 1, 2022 - January 1, 2024

Created ads visuals for Focallure, PinkFlash, and Focalskin; delivered customized designs that matched marketing needs and supported a visually memorable customer experience; ensured alignment with brand values.

Multimedia Designer at PT RANS Bisnis Indonesia (RANS beauty)

December 1, 2021 - October 1, 2022

Collaborated with marketing to create informative beauty content for Instagram, boosting brand awareness and engagement. Produced pictures and videos for @ransbeautyid, posting multiple times daily; designed promotional materials like flyers, brochures, and posters.

Visual Marketing Lead at Focallure International, Jakarta

March 1, 2025 - Present

Lead and manage the visual marketing team in Indonesia and Malaysia to maintain smooth workflows and foster creativity. Design and review marketing materials to ensure brand consistency and high quality. Collaborate with cross-functional teams to create engaging visuals for campaigns and social media. Guide and mentor designers to build a strong creative team and a scalable design process.

Senior Graphic Designer at Focallure International, Jakarta

January 1, 2024 - March 1, 2025

Designed key visuals for Focallure and Pinkflash, ensuring a strong brand identity. Reviewed colleagues' work to maintain quality and consistency. Collaborated with social media and community teams to align designs with briefs.

Graphic Designer at Focallure International, Jakarta

November 1, 2022 - January 1, 2024

Worked with digital marketing and creative design teams to create successful design ads for Focallure, Pinkflash, and Focalskin products. Created customized designs aligned with brand marketing needs to deliver a visually memorable customer experience. Designed key visuals for multiple brands ensuring alignment with brand values.

Multimedia Designer at PT RANS Bisnis Indonesia (RANS beauty), Jakarta

December 1, 2021 - October 1, 2022

Collaborated with marketing to create informative beauty content on Instagram, boosting brand awareness and engagement. Designed captivating beauty content (photos and videos) for @ransbeautyid, posting multiple times daily and driving significant audience engagement. Created promotional designs like flyers, brochures, and posters, exceeding expectations with exceptional results.