I’m Mohamed Rifadh, a graphic designer with 5+ years of experience creating FMCG branding, packaging, signage, and cross-channel campaign assets in Qatar and Sri Lanka. I’ve designed shelf-ready artwork for 6–10 product SKUs and supported brand consistency across print and digital touchpoints, from concepts through production-ready files. I enjoy translating brand positioning into clear visual systems—logos, typography, color hierarchy, and retail-ready designs—and I’m comfortable collaborating closely with marketing teams, vendors, and production stakeholders. Alongside my in-house roles, I’ve also built brand identity packages through freelance work and team leadership, ensuring projects are delivered on time with quality checks throughout the creative and prepress process.…

Mohamed Rifadh

I’m Mohamed Rifadh, a graphic designer with 5+ years of experience creating FMCG branding, packaging, signage, and cross-channel campaign assets in Qatar and Sri Lanka. I’ve designed shelf-ready artwork for 6–10 product SKUs and supported brand consistency across print and digital touchpoints, from concepts through production-ready files. I enjoy translating brand positioning into clear visual systems—logos, typography, color hierarchy, and retail-ready designs—and I’m comfortable collaborating closely with marketing teams, vendors, and production stakeholders. Alongside my in-house roles, I’ve also built brand identity packages through freelance work and team leadership, ensuring projects are delivered on time with quality checks throughout the creative and prepress process.…

Available to hire

I’m Mohamed Rifadh, a graphic designer with 5+ years of experience creating FMCG branding, packaging, signage, and cross-channel campaign assets in Qatar and Sri Lanka. I’ve designed shelf-ready artwork for 6–10 product SKUs and supported brand consistency across print and digital touchpoints, from concepts through production-ready files.

I enjoy translating brand positioning into clear visual systems—logos, typography, color hierarchy, and retail-ready designs—and I’m comfortable collaborating closely with marketing teams, vendors, and production stakeholders. Alongside my in-house roles, I’ve also built brand identity packages through freelance work and team leadership, ensuring projects are delivered on time with quality checks throughout the creative and prepress process.

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Language

English
Advanced
Sinhala, Sinhalese
Fluent
Tamil
Fluent
Malayalam
Advanced

Work Experience

Graphic Designer at Al Wajba Dairy & Juice Factory
September 1, 2025 - Present
Designed and shipped 5 cross-channel FMCG campaigns across social, advertising, and in-store assets while maintaining consistent brand application across dairy, juice, and food lines. Created shelf-ready packaging and promotional artwork for 6–10 product SKUs, translating product positioning into retail-facing visuals. Produced print- and digital-ready production files and coordinated directly with vendors on prepress specs and color accuracy. Collaborated with the marketing team through concept revisions until stakeholder sign-off, and improved campaign/pack visuals using product photography retouching and original vector illustration.
Graphic Designer at Gulf Sign
January 1, 2025 - October 25, 2025
Led the design, development, and implementation of graphic, layout, and production communication materials, helping clients reduce costs by 12%. Delegated tasks to 7 design team members and provided counsel on all project aspects. Supervised all graphic assessments to ensure quality and accuracy. Developed numerous marketing programs including logos, brochures, newsletters, infographics, presentations, and advertisements that exceeded client expectations. Managed up to 5 projects concurrently under pressure to meet weekly deadlines. Consulted with clients on the most appropriate graphic design options based on overall marketing goals.
Freelance Graphic Designer at Social Coffee Shop (Aman, CEO) - Remote
June 1, 2024 - Present
Developed end-to-end brand identity assets for a specialty coffee shop, including logo, packaging, and visual identity elements. Conducted client discovery, created concepts, iterated through revision rounds, and delivered production-ready files using Adobe Illustrator and Photoshop for rollout across in-store and product touchpoints.
Graphic Designer at Digi Fox Pvt
January 1, 2024 - August 11, 2025
Leveraged expertise in Adobe Photoshop and Illustrator to craft innovative design concepts and captivating visuals for 17 clients across consumer goods, electronics, and enterprise technology industries. Revitalized company logos and redesigned business cards, significantly enhancing brand identities into modern and impactful representations. Inspired and guided a team of three designers through the creative process, ensuring high-quality, results-driven projects. Managed multiple concurrent projects adhering to strict deadlines, consistently surpassing client expectations. Fostered innovation and teamwork through a collaborative approach, tackling challenges with fresh perspectives and flawless execution.
Graphic Designer at Goverstreet Holding Pvt
December 31, 2023 - August 11, 2025
Transformed brand identities to boost client engagement by 40%. Designed eye-catching visuals that increased sales by 25%, and created user-friendly interfaces enhancing user experience significantly. Collaborated with cross-functional teams to deliver projects ahead of schedule. Developed marketing materials driving a 30% rise in lead generation and executed innovative campaigns elevating brand awareness by 50%. Utilized data-driven design strategies to optimize conversion rates. Produced high-quality graphics for digital and print media exceeding client expectations. Streamlined design processes, reducing turnaround times by 20%. Received multiple awards for outstanding creativity and design excellence. Founded and led a freelance graphic design business focused on empowering companies in brand development, significantly boosting profitability and growth. Proficient in After Effects and other design software to create stunning motion graphics and deliver high-quality video and audio
Graphic Designer / Digital Marketing at Nexa Creative
December 31, 2021 - August 11, 2025
Partnered with marketing and advertising teams to develop compelling visuals for both print and digital campaigns that elevated brand recognition by 20%. Strategically contributed to drafting concepts for client meetings, securing 40% growth in new customer acquisitions. Crafted visually stunning packaging and label designs that increased sales by 50%, transforming product appeal and driving deeper engagement. Collaborated cross-functionally to ensure graphics met UK retail standards, reducing project turnaround times by 25%. Proactively communicated with external vendors and specialists, achieving 20% increase in customer satisfaction ratings. Consistently implemented impactful strategies driving innovation and extraordinary customer experiences, strengthening market presence and industry leadership.
Graphic Designer / Digital Marketing at Nexa Creative
January 1, 2021 - August 11, 2025
Collaborated with marketing and advertising teams to develop compelling visuals for print and digital campaigns, elevating brand recognition by 20%. Provided strategic input during client meetings securing a remarkable 40% growth in new customer acquisitions. Crafted visually stunning packaging and label designs that captivated consumers and propelled a 50% increase in sales. Worked collaboratively with cross-functional teams ensuring all graphic elements met UK retail standards, reducing project turnaround times by 25%. Proactively communicated with external vendors, specialists, and product development teams playing a crucial role in achieving a 20% increase in customer satisfaction ratings, significantly enhancing overall brand experience.

Education

Ordinary Level at Babussalam School
January 1, 2018 - January 1, 2019
Advanced Level at Babussalam School
January 1, 2020 - January 1, 2023
Professional Design Certificate (One-Year Program) at Artspire Designing College, Kandy, Sri Lanka
March 1, 2023 - May 31, 2024

Qualifications

Adobe illustrator, Adobe photoshop, Adobe after effect, Figma, Canva
February 10, 2023 - February 29, 2024
Professional Design Certificate (One-Year Program)
March 1, 2023 - May 1, 2024

Industry Experience

Consumer Goods, Manufacturing, Media & Entertainment, Retail, Professional Services, Computers & Electronics