Available to hire
I am a Marketing Cloud Architect and marketing enthusiast with over 10 years of experience spanning marketing and vendor management, digital marketing and channel management, paid media management, marketing automation, and customer journey mapping—from design to implementation and ROI reporting.
I have led global Marketing Cloud implementations for brands like Fonterra, SKS365, Jackpot Malta, Dubizzle, Air Malta, AnB (Mazda) & Kurban in Lebanon, and more. I translate business requirements into scalable, data-driven marketing solutions, collaborate with cross-functional teams, and deliver measurable ROI through effective automation and journey orchestration.
Experience Level
Language
English
Fluent
Hindi
Advanced
Urdu
Advanced
Panjabi, Punjabi
Intermediate
Malay
Intermediate
Work Experience
Salesforce Platform Tech Lead at ACC – New Zealand
April 1, 2022 - PresentWorking within the wider technology ART as the Marketing Cloud Solution Architect. Ensures business requirements are translated accurately for developers and consultants so the solution meets business needs. Provides architecture guidance and oversees integrations with connected platforms, while aligning with the overall SFMC strategy and ROI reporting.
Senior Marketing Cloud Consultant at Datacom – New Zealand
September 1, 2021 - April 1, 2022Served as Salesforce Marketing Cloud SME across multiple projects and engagements, delivering implementation, optimization, data integrations, and campaign automation while aligning with client objectives.
Marketing Cloud Solutions Architect at Fonterra Group – New Zealand
April 1, 2019 - September 1, 2021Platform Architect for Salesforce Marketing Cloud. Design, review and approve the architecture aligned with the SFMC platform vision. Hands-on development and support as required; managed integrations with AEM, Azure, Salesforce, Ecommerce, etc.
Senior Marketing Cloud Consultant at Davanti Consulting – New Zealand
May 1, 2018 - March 1, 2019Led design and discovery sessions, managed stakeholders, and ensured delivery on time and within budget. Hands-on build across SFMC modules, including AMPscript, SQL and HTML.
Marketing Consultant at Changi Consulting - UAE
April 1, 2017 - May 1, 2018Developed strategic plans for clients' digital marketing activities; consulted on and implemented Pardot and Marketing Cloud for marketing automation initiatives.
Functional Consultant at PwC - UAE
October 1, 2016 - April 1, 2017Developed strategic plans for clients' digital marketing activities; consulted on and implemented Pardot and Marketing Cloud, plus Salesforce Marketing Cloud solutions.
Marketing Manager at Cloud Concept - UAE
June 1, 2016 - November 1, 2016Devised marketing strategy and detailed marketing plan and budget; led marketing campaigns and built internal capabilities for marketing automation.
Restaurant General Manager at Pizza Hut - Pakistan
April 1, 2011 - February 1, 2012Led daily operations, sales and team management; achieved highest sales in region and earned multiple certifications and awards.
Relationship Manager at JS Bank LTD - Pakistan
May 1, 2010 - April 1, 2011Managed key accounts and portfolio; conducted business development and cross-sell activities; awarded as the highest closing RM in the division.
Marketing & Sales Co at Ozone Group SDN BHD - Singapore
November 1, 2009 - February 1, 2010Conducted market research, managed daily assignments of the sales team; drafted reports, proposals and managed email correspondence with prospects and clients.
Business Development Executive at Westminster Consulting SDN BHD - Malaysia
June 1, 2008 - November 1, 2009Made cold calls, sent promotional emails; drafted proposals for prospects and set up meetings; managed calendar of the principal consultant.
Education
B.B.A (Hons.) Marketing & International Business Management at University of Wales, UK
January 1, 2008 - January 1, 2010Bachelors of Commerce & Finance at Punjab University, Pakistan
January 1, 2005 - January 1, 2007Qualifications
Certified Administrator
January 11, 2030 - January 13, 2026Certified Pardot Specialist
January 11, 2030 - January 13, 2026Certified Pardot Consultant
January 11, 2030 - January 13, 2026Certified Marketing Cloud Email Specialist
January 11, 2030 - January 13, 2026Salesforce Accredited Sales Professional
January 11, 2030 - January 13, 2026Digital Awakening & Strategy Development
January 11, 2030 - January 13, 2026SEO (On & Off Page Optimization)
January 11, 2030 - January 13, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
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