I am a dynamic and spirited IT professional with over 9 years of experience in digital marketing. I excel at multitasking in fast-paced environments while meeting deadlines and maintaining quality. I have strong communication skills and thrive working in cross-functional teams. Throughout my career, I've specialized in SEO, SMM, SMO, ORM, WhatsApp Marketing, and AI-driven digital marketing strategies to boost brand visibility and growth. Currently, I serve as the Digital Marketing Head at Sehaj Group of Companies, where I manage social media platforms and marketing campaigns, contributing to impressive company growth. I’m deeply involved in both management and sales, overseeing operations and driving business growth through effective client engagement and team coordination.

Riffi Kashyap

I am a dynamic and spirited IT professional with over 9 years of experience in digital marketing. I excel at multitasking in fast-paced environments while meeting deadlines and maintaining quality. I have strong communication skills and thrive working in cross-functional teams. Throughout my career, I've specialized in SEO, SMM, SMO, ORM, WhatsApp Marketing, and AI-driven digital marketing strategies to boost brand visibility and growth. Currently, I serve as the Digital Marketing Head at Sehaj Group of Companies, where I manage social media platforms and marketing campaigns, contributing to impressive company growth. I’m deeply involved in both management and sales, overseeing operations and driving business growth through effective client engagement and team coordination.

Available to hire

I am a dynamic and spirited IT professional with over 9 years of experience in digital marketing. I excel at multitasking in fast-paced environments while meeting deadlines and maintaining quality. I have strong communication skills and thrive working in cross-functional teams. Throughout my career, I’ve specialized in SEO, SMM, SMO, ORM, WhatsApp Marketing, and AI-driven digital marketing strategies to boost brand visibility and growth.

Currently, I serve as the Digital Marketing Head at Sehaj Group of Companies, where I manage social media platforms and marketing campaigns, contributing to impressive company growth. I’m deeply involved in both management and sales, overseeing operations and driving business growth through effective client engagement and team coordination.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Marketing Head at Finogent Solutions LLP
December 31, 2023 - July 25, 2025
Managed overall digital marketing for Finogent Solutions LLP and Indian Investors Federation. Responsibilities included website development, SEO, social media strategy and campaigns, event management involving live streaming, email marketing, video editing, YouTube marketing, and creating various marketing materials. Coordinated with multiple teams to ensure updated content delivery to target audiences, particularly in financial sectors. Achievements include designing certificates and social media infographics and managing events.
Digital Marketing Head at Sehaj Group Of Companies
December 1, 2023 - Present
Responsible for managing social media platforms and creating graphics. Led marketing efforts resulting in an impressive turnover of ₹12 crores from December 2023 to August 2024. Duties include driving online engagement, generating leads, boosting company visibility and sales, managing company operations, coordinating teams, setting objectives, and implementing strategies to enhance efficiency and revenue.
Marketing Head at Finogent Solutions LLP
December 1, 2023 - July 25, 2025
Managed overall digital marketing efforts for Finogent Solutions LLP and Indian Investors Federation. Responsibilities included website development and SEO management, social media marketing strategies across platforms like LinkedIn, Facebook, Twitter, Instagram, event management with live streaming, email marketing, content creation/design, video editing, and AI video creation. Achievements involved designing certificates, social media infographics, videos, and managing events. Collaborated with wealth management, website management, content, and social media teams to provide updated content to target audiences.
Digital Marketing Head at Sehaj Group Of Companies
December 1, 2023 - Present
Responsible for managing social media platforms and creating graphics. Successfully drove the company's turnover to ₹12 crores from December 2023 to August 2024 under marketing efforts. Duties included driving online engagement, generating leads, boosting company visibility and sales through strategic digital campaigns, overseeing company management and sales, coordinating teams, setting objectives, implementing strategies, and fostering business growth.
Marketing Head at Finogent Solutions LLP
December 1, 2023 - July 25, 2025
Managed overall digital marketing efforts including SEO, social media strategy, campaign creation, event management, email marketing, video editing, and AI video creation for Finogent Solutions LLP and Indian Investors Federation. Coordinated multiple teams to ensure content reached targeted audiences, enabling interactive relationships in financial sectors.
Digital Marketing Head at Sehaj Group Of Companies
December 1, 2023 - Present
Manage social media platforms and create graphics to increase brand visibility and sales. From December 2023 to August 2024, contributed to an impressive turnover of ₹12 crores through strategic digital campaigns. Actively involved in company management and sales, coordinating between teams, setting objectives, and building strong client relationships to drive revenue.
Digital Marketing Manager at Global Tech Securities
July 31, 2020 - July 25, 2025
Handled SEO and digital marketing strategies including detailed site and competitor analysis, keyword research, on-page and off-page optimization, content writing, link building, and social bookmarking. Used tracking tools like Google Analytics and Google Webmaster tools. Responsible for improving SEO rankings and managing a variety of digital marketing activities to increase traffic and engagement.
Digital Marketing Manager at Global Tech Securities
July 31, 2020 - July 25, 2025
Handled SEO and digital marketing using various tools such as Google Webmaster, Analytics, Ahrefs and Semrush. Responsibilities included site and competitor analysis, keyword research, on-page and off-page optimization including meta tag, content, backlinking, social bookmarking, video creation, and business listing management. Focused on increasing website ranking and traffic through strategic SEO activities and comprehensive reporting.
Digital Marketing Manager at Global Tech Securities
July 31, 2020 - July 25, 2025
Handled SEO with tools like Google Webmaster, Analytics, Ahrefs, and Semrush. Conducted detailed site and traffic analysis, keyword research, on-page and off-page optimization activities including content writing, blog submission, and link building to improve search rankings and site visibility.
Sr. Digital Marketing Professional at Netsterz Infotech PVT. Ltd
November 30, 2019 - July 25, 2025
Focused on staying ahead of SEO trends by performing website analysis, competitive analysis, keyword research, crawl error reduction, content and URL optimization, and local business listing optimization. Responsibilities also included content marketing through blogs, articles, press releases, and maintaining link-building activities both on-page and off-page.
Sr. Digital Marketing Professional at Netsterz Infotech PVT. Ltd
November 30, 2019 - July 25, 2025
Focused on staying ahead of SEO trends to deliver optimal client results. Conducted website analysis, keyword research, SEO auditing (crawl errors, canonical issues, duplicate content), content optimization, URL and meta tag optimization, sitemap and robots.txt creation, link building, content marketing across blogs, articles, press releases, and local business listing. Managed both on-page and off-page SEO activities to improve website ranking and visibility.
Sr. Digital Marketing Professional at Netsterz Infotech PVT. Ltd
November 30, 2019 - July 25, 2025
Developed and executed SEO plans including website analysis, keyword research, on-page and off-page optimization, content marketing, social bookmarking, guest posting, and local business listings to increase website traffic and improve rankings.
Search Engine Optimization Expert at Seoraisers
November 30, 2018 - July 25, 2025
Managed SEO optimization including social media platform utilization, inbound organic traffic generation, SERPs improvement, and use of multiple SEO tools such as Screaming Frog, Mozbar, Semrush, and Google Webmaster. Responsibilities included checking crawl errors, sitemap and robots TXT optimization, backlink analysis, keyword analysis, and maintaining site health.
Search Engine Optimization Expert at Seoraisers
November 30, 2018 - July 25, 2025
Managed social media platforms and generated high quality, relevant organic search traffic. Used various SEO tools like screaming frog, Mozbar, Semrush, Alexa, and Google Webmaster for analysis and optimization. Responsibilities included crawl error checks, backlink analysis, sitemap and robots.txt checkups, keyword analysis, and optimization to improve SERP rankings.
Search Engine Optimization Expert at Seoraisers
November 30, 2018 - July 25, 2025
Specialized in increasing traffic through organic search, improving SERPs, and using SEO tools for monitoring and optimization including crawl error analysis, backlink analysis, and keyword research on multiple social media platforms.

Education

Diploma (CSE) at Shaheed Bhagat Singh State Technical Campus (PTU), Firozpur
January 1, 2010 - December 31, 2013
10th at Abhinandan Public School (PSEB), Ferozepur
January 1, 2009 - December 31, 2009
Diploma at Shaheed Bhagat Singh State Technical Campus (PTU), Firozpur
January 1, 2010 - December 31, 2013
High School Diploma at Abhinandan Public School (PSEB), Ferozepur
January 1, 2009 - December 31, 2009
Diploma at Shaheed Bhagat Singh State Technical Campus (PTU), Firozpur
January 1, 2010 - December 31, 2013
10th at Abhinandan Public School (PSEB), Ferozepur
January 1, 2009 - December 31, 2009

Qualifications

6 Months Training in SEO
January 11, 2030 - July 25, 2025
45 Days Training in C++
January 11, 2030 - July 25, 2025
6 Months Training in SEO
January 11, 2030 - July 25, 2025
45 Days Training in C++
January 11, 2030 - July 25, 2025
6 Months Training in SEO
January 11, 2030 - July 25, 2025
45 Days Training in C++
January 11, 2030 - July 25, 2025

Industry Experience

Financial Services, Real Estate & Construction, Travel & Hospitality, Consumer Goods, Retail, Other, Healthcare, Professional Services