RIKI YANUARIY ANTO
I’m a brand strategy and marketing communications professional based in Bali, focused on building consistent brand identity across multiple properties and lifestyle brands.
About
I’m a brand strategy and marketing communications professional based in Bali, focused on building consistent brand identity across multiple properties and lifestyle brands. I manage brand communication and digital marketing initiatives end-to-end, from positioning and storytelling to cross-channel execution and performance tracking.
In my roles, I lead multi-brand content and website development, run digital campaigns across platforms like Instagram, Messenger, and WhatsApp, and generate tangible results through data-driven creativity. I also enjoy translating business goals into clear brand strategies and multimedia content that grow reach, engagement, and client acquisition.
- 1 year's experience
- Joined October 2026
Skills· 18
Languages
- IndonesianFluent
- EnglishIntermediate
- JapaneseIntermediate
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Real Estate & Construction
- Professional Services
Work experience
Independently manage brand communication and digital marketing initiatives across 7 villa brands, maintaining consistent positioning, storytelling, and visual direction across 49 digital channels. Drive brand visibility and audience engagement, generating 320K+ impressions and 1,100+ interactions. Lead end-to-end development of 5 brand websites to translate brand identities and business objectives into cohesive digital experiences that strengthen brand credibility and support client acquisition. Develop and execute digital marketing campaigns for multiple villa brands, including reporting results such as a 6.02% CTR on a targeted campaign. Oversee brand communication and multimedia content development and generate 140+ direct prospect leads through WhatsApp, Messenger, and Instagram DM initiatives.
Scaled the digital footprint of multiple eco-cabins and sister brands by establishing a high-efficiency framework, consistently delivering 85+ integrated creative assets monthly. Expanded brand visibility and audience reach through strategic campaign collaborations with 10+ key KOLs, media outlets, and brand partners. Documented photo shoots and videos across villa and cabin visits, including the wooden cabin construction process and stay experience.
Education
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