Riley O’Brien
Hi, I’m Riley O’Brien, a results-driven Social Media Marketing Manager with a track record of creating engaging content, growing brand visibility, and building successful affiliate programs.
About
Hi, I’m Riley O’Brien, a results-driven Social Media Marketing Manager with a track record of creating engaging content, growing brand visibility, and building successful affiliate programs. I excel in digital marketing, analytics, influencer and affiliate outreach, and customer service, delivering multi-channel campaigns that resonate with audiences. I’ve collaborated with executives to drive strategic initiatives and reports across social platforms and email marketing.
I’m proficient with Canva, CapCut, and Descript, and I enjoy turning data into creative, audience-focused campaigns. My strengths include analytics, content strategy, community engagement, and strong cross-team communication. I’ve delivered measurable results such as 62–68% increases in interactions, 95% follower growth, and 54% webinar-attendance improvements.
- 7 years' experience
- Joined April 2026
Skills· 4
Industry experience
- Media & Entertainment
- Software & Internet
- Retail
- Professional Services
More experts in San Diego, United States
Work experience· 9 roles
Created and directed engaging social media content and marketing initiatives, increasing interactions by 62-68% and followers by 95%. Solely managed the affiliate program, growing affiliates 35% in one year and increasing affiliate clicks by 41%. Boosted webinar attendance by 54% through targeted marketing and email campaigns; liaised with the CEO and Head of Marketing.
Strategized and developed content marketing materials, maintained a consistent posting schedule, and ensured positive client communications. Monitored analytics to track success and optimize campaigns.
Collaborated with influencer marketing team; managed other campus sorority ambassadors; promoted the Windsor brand.
Education
Certifications and awards
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