Hi, I’m Riley O’Brien, a results-driven Social Media Marketing Manager with a track record of creating engaging content, growing brand visibility, and building successful affiliate programs. I excel in digital marketing, analytics, influencer and affiliate outreach, and customer service, delivering multi-channel campaigns that resonate with audiences. I’ve collaborated with executives to drive strategic initiatives and reports across social platforms and email marketing. I’m proficient with Canva, CapCut, and Descript, and I enjoy turning data into creative, audience-focused campaigns. My strengths include analytics, content strategy, community engagement, and strong cross-team communication. I’ve delivered measurable results such as 62–68% increases in interactions, 95% follower growth, and 54% webinar-attendance improvements.

Hi, I’m Riley O’Brien, a results-driven Social Media Marketing Manager with a track record of creating engaging content, growing brand visibility, and building successful affiliate programs. I excel in digital marketing, analytics, influencer and affiliate outreach, and customer service, delivering multi-channel campaigns that resonate with audiences. I’ve collaborated with executives to drive strategic initiatives and reports across social platforms and email marketing. I’m proficient with Canva, CapCut, and Descript, and I enjoy turning data into creative, audience-focused campaigns. My strengths include analytics, content strategy, community engagement, and strong cross-team communication. I’ve delivered measurable results such as 62–68% increases in interactions, 95% follower growth, and 54% webinar-attendance improvements.

Available to hire

Hi, I’m Riley O’Brien, a results-driven Social Media Marketing Manager with a track record of creating engaging content, growing brand visibility, and building successful affiliate programs. I excel in digital marketing, analytics, influencer and affiliate outreach, and customer service, delivering multi-channel campaigns that resonate with audiences. I’ve collaborated with executives to drive strategic initiatives and reports across social platforms and email marketing.

I’m proficient with Canva, CapCut, and Descript, and I enjoy turning data into creative, audience-focused campaigns. My strengths include analytics, content strategy, community engagement, and strong cross-team communication. I’ve delivered measurable results such as 62–68% increases in interactions, 95% follower growth, and 54% webinar-attendance improvements.

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Experience Level

Expert
Expert
Expert

Work Experience

Social Media Marketing Manager/Affiliate Program Director at TURNO
January 1, 2025 - Present
Created and directed engaging social media content and marketing initiatives, increasing interactions by 62-68% and followers by 95%. Solely managed the affiliate program, growing affiliates 35% in one year and increasing affiliate clicks by 41%. Boosted webinar attendance by 54% through targeted marketing and email campaigns; liaised with the CEO and Head of Marketing.
Social Media Marketing Manager at Silvernail Web Design
September 1, 2024 - March 1, 2025
Strategized and developed content marketing materials, maintained a consistent posting schedule, and ensured positive client communications. Monitored analytics to track success and optimize campaigns.
Intern at Halcyon Dive Systems
July 1, 2023 - May 1, 2024
Coordinated trade show preparations with Marketing Director, created social media campaigns, and conducted market research to promote a new product line.
Brand Ambassador at Windsor, Inc.
August 1, 2023 - May 1, 2024
Collaborated with influencer marketing team; managed other campus sorority ambassadors; promoted the Windsor brand.
Intern at Mindel & Associates
August 1, 2018 - May 1, 2020
Conducted research for attorneys; prepared documents; maintained files; communicated with clients.
Hostess at Roca Pizzeria
June 1, 2022 - January 1, 2023
Managed guest seating, reservations, and waitlist; provided excellent customer service; handled high-pressure situations during peak hours.
Host/Server at Radius Family Restaurant
June 1, 2021 - August 1, 2021
Handled guest interactions, reservations, and seating; supported daily restaurant operations with a focus on customer service.
Hostess at Buffalo Wild Wings
June 1, 2020 - August 1, 2020
Managed guest seating, reservations, and waitlists; delivered high-quality customer service during peak hours.
Co-Owner at Etsy Shop
March 1, 2020 - March 1, 2022
Generated over $27,000 in revenue and attracted over 45,000 visits to the shop via social media marketing; managed customer service and order fulfillment.

Education

Bachelor of Science in Marketing, Concentration: Digital Marketing & Professional Sales at Louisiana State University, E. J. Ourso College of Business
January 11, 2030 - April 7, 2026
Bachelor of Science in Entrepreneurship at Louisiana State University, E. J. Ourso College of Business
January 11, 2030 - April 7, 2026

Qualifications

Google Analytics
January 11, 2030 - April 7, 2026
HubSpot Social Media Marketing
January 11, 2030 - April 7, 2026
HubSpot Sales
January 11, 2030 - April 7, 2026
Coursera AI-Powered Content Creation
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services