Digital marketing and content specialist with experience in content strategy and performance-driven video production. Managed end-to-end content planning and production for multiple clients, including big brand campaigns, achieving strong engagement and view growth across platforms.

RINALDHI SALMAN PRAJA

Digital marketing and content specialist with experience in content strategy and performance-driven video production. Managed end-to-end content planning and production for multiple clients, including big brand campaigns, achieving strong engagement and view growth across platforms.

Available to hire

Digital marketing and content specialist with experience in content strategy and performance-driven video production. Managed end-to-end content planning and production for multiple clients, including big brand campaigns, achieving strong engagement and view growth across platforms.

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Language

English
Intermediate

Work Experience

Ads Video Editor at Facerinna Indonesia
November 1, 2025 - January 31, 2026
Produced TikTok ads with hands-on editing and production support, contributing to daily ad output and campaign performance.
Ads Video Editor at SKINTIFIC Indonesia
November 1, 2025 - January 31, 2026
Produced 5 TikTok ads daily including editing, filming, and production work; occasionally handled on-screen talent. Published 757 TikTok videos and generated 42.8M+ total impressions while supporting cross-functional teams for video needs, including offline marketing activities such as booth activations and events.
Strategic Content Planner (Multi-Brand)
January 1, 2025 - April 30, 2025
Directed end-to-end strategic content planning for 7 brands over four months, scaling content performance. For Shanghai Backpackers, increased average views by up to 7x (from ~1K–2K to ~11K–15K).
Content Producer / Video Production
January 1, 2025 - April 30, 2025
Managed end-to-end content production for key clients, producing day-to-day videos for LG Indonesia, managing brand livestreams, and documenting brand activation events. Ensured content aligned with brand identity and engaged the target audience, achieving up to 5.8M views.
Video Editor at Tuntas Digital Social Media Agency
October 1, 2023 - March 31, 2025
Produced edited social media and digital content, supporting content production workflows for agency clients.
Content Planner at Tuntas Digital Social Media Agency
October 1, 2023 - March 31, 2025
Planned social media content strategy and supported campaign execution for client needs within a social media agency environment.

Education

Bachelor of Business Administration at Parahyangan Catholic University
January 11, 2030 - August 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality, Retail