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I'm a marketing graduate with strong experience in B2B and B2C campaigns, content strategy, and brand development. I have a proven track record of increasing engagement and driving brand visibility through integrated social media and digital campaigns across international markets. I blend creative execution with data-driven decision making, collaborating across teams to deliver results and maintain brand consistency across platforms. I thrive in fast-paced environments and enjoy turning insights into compelling storytelling.…I'm a marketing graduate with strong experience in B2B and B2C campaigns, content strategy, and brand development. I have a proven track record of increasing engagement and driving brand visibility through integrated social media and digital campaigns across international markets. I blend creative execution with data-driven decision making, collaborating across teams to deliver results and maintain brand consistency across platforms. I thrive in fast-paced environments and enjoy turning insights into compelling storytelling.

Rin Chen

Content Creator, Social Media Manager, Brand Designer, +2

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I'm a marketing graduate with strong experience in B2B and B2C campaigns, content strategy, and brand development. I have a proven track record of increasing engagement and driving brand visibility through integrated social media and digital campaigns across international markets. I blend creative execution with data-driven decision making, collaborating across teams to deliver results and maintain brand consistency across platforms. I thrive in fast-paced environments and enjoy turning insights into compelling storytelling.…I'm a marketing graduate with strong experience in B2B and B2C campaigns, content strategy, and brand development. I have a proven track record of increasing engagement and driving brand visibility through integrated social media and digital campaigns across international markets. I blend creative execution with data-driven decision making, collaborating across teams to deliver results and maintain brand consistency across platforms. I thrive in fast-paced environments and enjoy turning insights into compelling storytelling.

Available to hire

I’m a marketing graduate with strong experience in B2B and B2C campaigns, content strategy, and brand development. I have a proven track record of increasing engagement and driving brand visibility through integrated social media and digital campaigns across international markets.

I blend creative execution with data-driven decision making, collaborating across teams to deliver results and maintain brand consistency across platforms. I thrive in fast-paced environments and enjoy turning insights into compelling storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Content Creation Specialist at Glow Consultancy

March 1, 2026 - Present

Delivered B2B campaigns including British Beauty Week 2026 and Stress Awareness Month, increasing brand visibility and engagement; Led brand development (logo + visual identity), ensuring brand consistency across platforms; Executed content strategies across Instagram, Facebook, and LinkedIn, and managed content scheduling and day-to-day activity; Produced podcast and video content to expand reach and storytelling formats.

Marketing Executive at Muhan Boutique

June 1, 2022 - May 1, 2024

Led market research (4P, SWOT, competitor analysis) for a self-owned fashion brand to define positioning, target audience, and growth opportunities; Increased brand visibility (+30%) through integrated campaigns across Instagram, Shopee, pop-up markets, and livestream sales; Managed and executed multi-channel content and sales strategies, aligning online and offline touchpoints to maximize conversion (average: 1.6 items per transaction) and brand exposure; Initiated and launched co-branded collections with local illustrators, overseeing concept development, supplier negotiations, pricing and cost control; Analyzed customer behaviour and campaign performance to refine messaging and optimise marketing effectiveness.

Store Assistant at ZARA

March 1, 2023 - June 1, 2024

Delivered personalised styling consultations, increasing customer satisfaction (+20%) and driving an uplift (+15%) in repeat purchases; Managed high-volume traffic (3–5x peak periods), maintaining service quality and supporting sales performance; Improved inventory accuracy by reducing stock discrepancies (-30%) through more efficient organization; Collaborated with the visual merchandising team on weekly layout changes, increasing customer dwell time (+10%) and in-store engagement; Supported upselling and cross-selling through product knowledge and trend awareness, improving average transaction value.

Store Supervisor at Kura Sushi Asia

February 1, 2021 - January 1, 2023

Supervised front-of-house operations, ensuring smooth service delivery and consistently high customer satisfaction during peak hours; Trained new team members, onboarding 5+ employees per quarter and improving team efficiency (+20%) and service consistency; Achieved positive customer feedback (95%) by proactively resolving operational issues and enhancing customer experience; Coordinated shift operations and team communication, minimizing service delays and maintaining operational efficiency; Optimized staff scheduling based on customer traffic patterns, improving productivity and reducing wait times.