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Hi, I’m Rin. I’m a marketing graduate with hands-on experience in TikTok content creation, social media campaigns, and e-commerce marketing across B2B and B2C. I thrive in fast-paced environments, producing high-volume TikTok content while analyzing performance to optimize engagement and ROI. I’m comfortable collaborating across languages (English and Mandarin) to deliver inclusive campaigns. I currently completed a MSc in International Marketing Management at the University of Leeds, and I hold a BA in Fashion Marketing from Fu Jen Catholic University. I enjoy turning data into creative, multi-platform campaigns and am excited to contribute to brand growth in dynamic teams.…Hi, I’m Rin. I’m a marketing graduate with hands-on experience in TikTok content creation, social media campaigns, and e-commerce marketing across B2B and B2C. I thrive in fast-paced environments, producing high-volume TikTok content while analyzing performance to optimize engagement and ROI. I’m comfortable collaborating across languages (English and Mandarin) to deliver inclusive campaigns. I currently completed a MSc in International Marketing Management at the University of Leeds, and I hold a BA in Fashion Marketing from Fu Jen Catholic University. I enjoy turning data into creative, multi-platform campaigns and am excited to contribute to brand growth in dynamic teams.

Rin Chen

Content Creator, Social Media Manager, Brand Strategist, +2

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Hi, I’m Rin. I’m a marketing graduate with hands-on experience in TikTok content creation, social media campaigns, and e-commerce marketing across B2B and B2C. I thrive in fast-paced environments, producing high-volume TikTok content while analyzing performance to optimize engagement and ROI. I’m comfortable collaborating across languages (English and Mandarin) to deliver inclusive campaigns. I currently completed a MSc in International Marketing Management at the University of Leeds, and I hold a BA in Fashion Marketing from Fu Jen Catholic University. I enjoy turning data into creative, multi-platform campaigns and am excited to contribute to brand growth in dynamic teams.…Hi, I’m Rin. I’m a marketing graduate with hands-on experience in TikTok content creation, social media campaigns, and e-commerce marketing across B2B and B2C. I thrive in fast-paced environments, producing high-volume TikTok content while analyzing performance to optimize engagement and ROI. I’m comfortable collaborating across languages (English and Mandarin) to deliver inclusive campaigns. I currently completed a MSc in International Marketing Management at the University of Leeds, and I hold a BA in Fashion Marketing from Fu Jen Catholic University. I enjoy turning data into creative, multi-platform campaigns and am excited to contribute to brand growth in dynamic teams.

Available to hire

Hi, I’m Rin. I’m a marketing graduate with hands-on experience in TikTok content creation, social media campaigns, and e-commerce marketing across B2B and B2C. I thrive in fast-paced environments, producing high-volume TikTok content while analyzing performance to optimize engagement and ROI. I’m comfortable collaborating across languages (English and Mandarin) to deliver inclusive campaigns.

I currently completed a MSc in International Marketing Management at the University of Leeds, and I hold a BA in Fashion Marketing from Fu Jen Catholic University. I enjoy turning data into creative, multi-platform campaigns and am excited to contribute to brand growth in dynamic teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Content Creation Specialist at Glow Consultancy

March 1, 2026 - Present

Delivered B2B campaigns including British Beauty Week 2026 and Stress Awareness Month, increasing brand visibility and engagement; Led brand development (logo + visual identity), ensuring brand consistency across platforms; Executed content strategies across Instagram, Facebook, and LinkedIn, and managed content scheduling and day-to-day activity; Produced podcast and video content to expand reach and storytelling formats.

Marketing Executive at Muhan Boutique

June 1, 2022 - May 1, 2024

Led market research (4P, SWOT, competitor analysis) for a self-owned fashion brand to define positioning, target audience, and growth opportunities; Increased brand visibility (+30%) through integrated campaigns across Instagram, Shopee, pop-up markets, and livestream sales; Managed and executed multi-channel content and sales strategies, aligning online and offline touchpoints to maximize conversion (average: 1.6 items per transaction) and brand exposure; Initiated and launched co-branded collections with local illustrators, overseeing concept development, supplier negotiations, pricing and cost control; Analyzed customer behaviour and campaign performance to refine messaging and optimise marketing effectiveness.

Store Assistant at ZARA

March 1, 2023 - June 1, 2024

Delivered personalised styling consultations, increasing customer satisfaction (+20%) and driving an uplift (+15%) in repeat purchases; Managed high-volume traffic (3–5x peak periods), maintaining service quality and supporting sales performance; Improved inventory accuracy by reducing stock discrepancies (-30%) through more efficient organization; Collaborated with the visual merchandising team on weekly layout changes, increasing customer dwell time (+10%) and in-store engagement; Supported upselling and cross-selling through product knowledge and trend awareness, improving average transaction value.

Store Supervisor at Kura Sushi Asia

February 1, 2021 - January 1, 2023

Supervised front-of-house operations, ensuring smooth service delivery and consistently high customer satisfaction during peak hours; Trained new team members, onboarding 5+ employees per quarter and improving team efficiency (+20%) and service consistency; Achieved positive customer feedback (95%) by proactively resolving operational issues and enhancing customer experience; Coordinated shift operations and team communication, minimizing service delays and maintaining operational efficiency; Optimized staff scheduling based on customer traffic patterns, improving productivity and reducing wait times.

Marketing & E-Commerce Intern at Mesoo Digital Ltd.

April 1, 2026 - Present

Produce and edit short-form TikTok content across 4 company accounts, creating up to 25 videos daily and contributing to a monthly output target of 400+ videos. Monitor content performance, engagement metrics, and TikTok Shop analytics to optimise posting strategy, product selection, and video performance. Achieved a peak single-day GMV of nearly £800 on a managed account while maintaining consistent account health and engagement growth. Generate weekly performance reports analysing GMV KPIs, top-performing products, and high-converting content trends. Support TikTok Shop operations through sample management and affiliate link maintenance to ensure continuous campaign performance. Collaborate with colleagues and models in both English and Mandarin during content shoots and campaign execution.