Rin Chen

Produce and edit short-form TikTok content across 4 company accounts, creating up to 25 videos daily and contributing to a monthly output target of 400+ videos. Monitor content performance, engagement metrics, and TikTok Shop analytics to optimise posting strategy, product selection, and video performance. Achieved a peak single-day GMV of nearly £800 on a managed account while maintaining consistent account health and engagement growth. Generate weekly performance reports analysing GMV KPIs, top-performing products, and high-converting content trends. Support TikTok Shop operations through sample management and affiliate link maintenance to ensure continuous campaign performance. Collaborate with colleagues and models in both English and Mandarin during content shoots and campaign execution.

Delivered B2B campaigns including British Beauty Week 2026 and Stress Awareness Month, increasing brand visibility and engagement; Led brand development (logo + visual identity), ensuring brand consistency across platforms; Executed content strategies across Instagram, Facebook, and LinkedIn, and managed content scheduling and day-to-day activity; Produced podcast and video content to expand reach and storytelling formats.

Delivered personalised styling consultations, increasing customer satisfaction (+20%) and driving an uplift (+15%) in repeat purchases; Managed high-volume traffic (3–5x peak periods), maintaining service quality and supporting sales performance; Improved inventory accuracy by reducing stock discrepancies (-30%) through more efficient organization; Collaborated with the visual merchandising team on weekly layout changes, increasing customer dwell time (+10%) and in-store engagement; Supported upselling and cross-selling through product knowledge and trend awareness, improving average transaction value.