I am a results-driven Marketing and Media and Communication Specialist with experience in SEO, content marketing, social media management, and brand strategy. I am adept at crafting high-performing content, increasing audience engagement, and optimizing digital presence. I have strong expertise in influencer marketing, content writing, and campaign management. Throughout my career, I have successfully led social media strategies and influencer collaborations that significantly boosted brand awareness and audience engagement. I am passionate about leveraging digital platforms to support brand growth and community building in diverse sectors.

Rini Liane Rajkumar

I am a results-driven Marketing and Media and Communication Specialist with experience in SEO, content marketing, social media management, and brand strategy. I am adept at crafting high-performing content, increasing audience engagement, and optimizing digital presence. I have strong expertise in influencer marketing, content writing, and campaign management. Throughout my career, I have successfully led social media strategies and influencer collaborations that significantly boosted brand awareness and audience engagement. I am passionate about leveraging digital platforms to support brand growth and community building in diverse sectors.

Available to hire

I am a results-driven Marketing and Media and Communication Specialist with experience in SEO, content marketing, social media management, and brand strategy. I am adept at crafting high-performing content, increasing audience engagement, and optimizing digital presence. I have strong expertise in influencer marketing, content writing, and campaign management.

Throughout my career, I have successfully led social media strategies and influencer collaborations that significantly boosted brand awareness and audience engagement. I am passionate about leveraging digital platforms to support brand growth and community building in diverse sectors.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Social Media Manager at L’angolo Orientale Ristorante
May 1, 2025 - Present
Created trend-based social media calendars and designed original Instagram content, including video production and post curation. Led influencer collaborations to boost brand awareness and local engagement. Increased Instagram views by 2.5k%, reach by 8.4k, and link clicks by 100%. Drove 583% growth in profile visits and gained 1.2k new followers through organic and influencer-driven campaigns.
Social Media Manager at Skyline Travels MI
May 1, 2025 - Present
Curated engaging travel content for social media and managed Facebook Group marketing strategy. Increased Facebook page visits by 70% and followers by 567% through targeted content efforts. Boosted content performance with 894% more views, 1.8k% higher reach, 100% increase in link clicks, and 154% rise in profile visits.
Social Media Strategist at Bijules
April 30, 2025 - July 14, 2025
Created and launched the Bijules’ Loupe Instagram series to showcase design inspiration behind key collections. Supported Bijules’ rebranding to position the brand as a leader in conscious, luxury jewelry. Proposed community-building ideas targeting HNWI/UHNWI audiences in the EMEA and US regions. Tracked and analyzed Instagram KPIs including ER%, engagement by reach, and story interaction.
SEO and Link Building Intern at AIContentfy
February 28, 2025 - July 14, 2025
Conducted keyword research and optimization analysis to enhance web content using WordPress and Elementor. Produced 15 high-quality articles in one month using ConGen tools, improving website traffic and engagement. Secured 80% quality backlinks of targets weekly, strengthening SEO performance.
Personal Brand Manager & Social Media Manager at Kim Bingham (CEO & Independent Music Artist)
December 31, 2024 - July 14, 2025
Created content strategies for Instagram, Facebook, and LinkedIn, focusing on Web3, NFTs, and entrepreneurship. Utilized Zoho Social to monitor performance metrics and optimize engagement strategies. Increased audience engagement by curating trending content and leveraging strategic hashtags. Managed LinkedIn and Twitter content to highlight CEO branding and community-building efforts. Increased followers by 30% and engagement by 500%.
Talent Influencer Manager at DRIM
September 30, 2024 - July 14, 2025
Collaborated with influencers to develop engaging social media content for major brands such as Fresh to Home, Domino’s, Pizza Hut, and McDonald’s. Implemented CPA, CPO, and Cost Per Purchase models, driving revenue growth. Increased social media engagement by 20% through strategic content curation.
Social Media Manager at L’angolo Orientale Ristorante
May 1, 2025 - Present
Created trend-based social media calendars and designed original Instagram content including video production and post curation. Led influencer collaborations to boost brand awareness and local engagement. Achieved significant growth: increased Instagram views by 2,500%, reach by 8,400, link clicks by 100%, profile visits by 583%, and gained 1.2k new followers through organic and influencer-driven campaigns.
Social Media Manager at Skyline Travels MI
May 1, 2025 - Present
Curated engaging travel content for social media and managed Facebook Group marketing strategy. Increased Facebook page visits by 70% and followers by 567% through targeted content efforts. Boosted content performance with 894% more views, 1,800% higher reach, 100% increase in link clicks, and 154% rise in profile visits.
Social Media Strategist at Bijules
April 30, 2025 - August 11, 2025
Created and launched the Bijules’ Loupe Instagram series showcasing design inspiration behind key collections. Supported the brand rebranding to position it as a leader in conscious, luxury jewelry. Proposed community-building ideas targeting HNWI/UHNWI in EMEA and US regions. Tracked and analyzed Instagram KPIs including engagement rate, reach, and story interaction.
SEO and Link Building Intern at AIContentfy
February 28, 2025 - August 11, 2025
Conducted keyword research and optimization analysis to enhance web content using WordPress and Elementor. Produced 15 high-quality articles in one month using ConGen tools, improving website traffic and engagement. Secured 80% quality backlinks weekly, strengthening SEO performance.
Personal Brand Manager & Social Media Manager at Kim Bingham (CEO & Independent Music Artist)
December 31, 2024 - August 11, 2025
Created content strategies for Instagram, Facebook, and LinkedIn focusing on Web3, NFTs, and entrepreneurship. Utilized Zoho Social to monitor performance metrics and optimize engagement strategies. Increased audience engagement by curating trending content and leveraging strategic hashtags. Managed LinkedIn and Twitter content highlighting CEO branding and community-building efforts, resulting in a 30% increase in followers and 500% engagement growth.
Talent Influencer Manager at DRIM
September 30, 2024 - August 11, 2025
Collaborated with influencers to create engaging social media content for major brands (Fresh to Home, Domino’s, Pizza Hut, McDonald’s). Implemented CPA, CPO, and Cost Per Purchase models that drove revenue growth. Increased social media engagement by 20% through strategic content curation.

Education

International Master in Media and Communication Management at POLIMI Graduate School of Management
January 1, 2024 - January 31, 2024
Bachelor of Technology at Karunya University
January 1, 2016 - October 31, 2020
International Master in Media and Communication Management at POLIMI Graduate School of Management
January 1, 2023 - January 1, 2024
Bachelor of Technology in Electronics and Media Technology at Karunya University
January 11, 2030 - October 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Consumer Goods, Professional Services, Software & Internet