Muhammad Rio Ferdiansyah
I’m a performance marketer with 4+ years of experience optimizing paid advertising across TikTok Ads, Meta Ads, Shopee Ads, and Tokopedia.
About
I’m a performance marketer with 4+ years of experience optimizing paid advertising across TikTok Ads, Meta Ads, Shopee Ads, and Tokopedia. I focus on planning, executing, tracking, and analyzing campaigns to improve core metrics like ROAS, CPA, ROAS/ROI efficiency, CTR, and conversion rate—while making sure every test and optimization supports growth targets.
In my recent roles, I’ve managed end-to-end ad operations, including audience segmentation and creative testing, and collaborated closely with creative, KOL, sales, and product teams. I’ve driven measurable results such as +20% TikTok sales growth, -20% CPA on TikTok Ads, +25% ROAS on TikTok Ads for key brands, and +25% Shopee revenue growth by strengthening ad strategy, product listing readiness, and keyword approaches.
- 3 years' experience
- Joined November 2026
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Professional Services
Work experience· 5 roles
Drove paid media strategy for the JIERA brand across TikTok, Meta (Facebook & Instagram), CPAs (CPA platforms), and Shopee while maintaining ROAS, CPA, and RO I targets to accelerate growth and improve brand visibility. Reduced CPA by ~20% and optimized ROAS by ~25% on TikTok through strategic audience segmentation and creative testing. Drove ~25% revenue growth via Shopee Ads by optimizing product listings and keyword strategy.
Manage and optimize paid advertising campaigns across TikTok Ads, Facebook, and other platforms, maintaining ROAS to support growth objectives. Plan, execute, and analyze TikTok and Tokopedia GMV Max ads; manage and track ad creatives and take action on promising creative opportunities. Collaborate with creative teams (including KOL), sales, and product teams to align marketing strategy with business goals. Achieved +20% overall TikTok sales growth and improved key efficiency through performance optimizations (including ROAS/CPA targets).
#1 TikTok Shop Partner (TSP) in the SEA market for major brands. Developed, implemented, tracked, and assessed TikTok advertising initiatives aligned with KPIs such as CPC, CTR, ROAS, CPA, and revenue. Worked with creative teams to produce comprehensive ad content and formats aligned with trends and target audiences. Conducted market research to identify trends and opportunities across categories/verticals, strategizing and optimizing ad budgets to ensure efficient spend and maximize ROAS & ROI.
Education
Certifications and awards· 6
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