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Brand Experience and Creative Lead with 9 years of experience across branding, integrated campaigns, and digital product experience. Leads creative teams end-to-end, sets visual and brand strategy across marketing and product touchpoints, and partners with cross-functional stakeholders to ship brand work that supports measurable business goals. Hands-on creative direction combined with product ownership experience on a white-label FMCG brand—driving end-to-end product development from concept and packaging through go-to-market planning and launch.…Brand Experience and Creative Lead with 9 years of experience across branding, integrated campaigns, and digital product experience. Leads creative teams end-to-end, sets visual and brand strategy across marketing and product touchpoints, and partners with cross-functional stakeholders to ship brand work that supports measurable business goals. Hands-on creative direction combined with product ownership experience on a white-label FMCG brand—driving end-to-end product development from concept and packaging through go-to-market planning and launch.

Riri Afriana

Art Director, Graphic Designer, Brand Designer, +5

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Brand Experience and Creative Lead with 9 years of experience across branding, integrated campaigns, and digital product experience. Leads creative teams end-to-end, sets visual and brand strategy across marketing and product touchpoints, and partners with cross-functional stakeholders to ship brand work that supports measurable business goals. Hands-on creative direction combined with product ownership experience on a white-label FMCG brand—driving end-to-end product development from concept and packaging through go-to-market planning and launch.…Brand Experience and Creative Lead with 9 years of experience across branding, integrated campaigns, and digital product experience. Leads creative teams end-to-end, sets visual and brand strategy across marketing and product touchpoints, and partners with cross-functional stakeholders to ship brand work that supports measurable business goals. Hands-on creative direction combined with product ownership experience on a white-label FMCG brand—driving end-to-end product development from concept and packaging through go-to-market planning and launch.

Available to hire

Brand Experience and Creative Lead with 9 years of experience across branding, integrated campaigns, and digital product experience. Leads creative teams end-to-end, sets visual and brand strategy across marketing and product touchpoints, and partners with cross-functional stakeholders to ship brand work that supports measurable business goals.

Hands-on creative direction combined with product ownership experience on a white-label FMCG brand—driving end-to-end product development from concept and packaging through go-to-market planning and launch.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Design – Brand Experience Lead at Anteraja

January 1, 2025 - Present

Leads creative direction and visual strategy across brand, campaign, and digital touchpoints for a national logistics and courier brand. Establishes visual standards and oversees execution for key brand initiatives. Collaborates with and provides creative direction to designers across Anteraja and KedaiMart business units to ensure consistency across brand, product, and marketing touchpoints. Provides UI/UX visual direction in partnership with the Product Design team, contributing to product releases and feature updates. Serves as Product Owner for a white-label FMCG brand, driving end-to-end development including concept, packaging, and go-to-market planning across multiple SKUs and sales channels. Aligns brand campaigns with business priorities through cross-functional partnership with Marketing, Product, and Operations leadership.

Brand Experience Lead at Anteraja

January 1, 2025 - Present

Lead creative direction and visual strategy across brand, campaign, and digital touchpoints for a national logistics and courier brand; establish visual standards and oversee execution across key brand initiatives. Collaborate with and provide creative direction to 4 designers across Anteraja and KedaiMart business units, ensuring consistency across brand, product, and marketing touchpoints. Set UI/UX visual direction in partnership with the Product Design team, contributing to 6 product releases / feature updates. Serve as Product Owner for Kedaimu, KedaiMart's white-label FMCG brand, driving end-to-end product development from concept, packaging, and go-to-market planning to launch across 4 SKUs and 5 sales channels. Drive cross-functional collaboration across Marketing, Product, and Operations leadership to align brand campaigns with business priorities, including the #DijaminBeres trust campaign, social content, and brand messaging.

Experience Design Manager at Anteraja

January 1, 2023 - January 1, 2024

Mapped customer journeys and user intent across Anteraja's digital touchpoints, identifying experience gaps and opportunities to improve customer engagement. Collaborated with Product teams to shape UI/UX direction and content strategy for website and digital experience initiatives, ensuring alignment between user needs and business objectives. Developed visual and content assets supporting brand campaigns, digital communications, and customer-facing initiatives across multiple channels. Supervised and mentored 1 Graphic Designer, coordinating workload and quality across design deliverables.

Art Director at Anteraja

January 1, 2021 - January 1, 2022

Directed visual concepts and creative execution across brand campaigns and marketing initiatives, ensuring consistency across digital and offline touchpoints. Mentored and reviewed the work of a Graphic Designer while collaborating with cross-functional stakeholders to deliver high-quality creative outputs aligned with business objectives.

Graphic Designer at Anteraja

January 1, 2019 - January 1, 2021

Developed visual assets across digital and print channels to support marketing campaigns, internal communications, and operational initiatives. Collaborated with cross-functional teams to deliver creative materials for various business functions, ensuring timely execution and brand consistency.

Graphic Designer at JD Logistic

January 1, 2017 - January 1, 2019

Created marketing and branding assets across digital and print channels, supporting campaign execution, brand communication, and customer-facing initiatives within the logistics industry.

Graphic Designer at diaryhijaber.com

January 1, 2016 - January 1, 2017

Developed visual content assets for Instagram and website platforms, ensuring consistent brand presence and communication across digital channels.