Rishabh Malhotra

Built and automated Power BI dashboards to track conversion, campaign performance, and customer engagement; reduced manual reporting time by 40%. Standardized reporting across POS, CRM, and product databases to improve KPI accuracy. Partnered with marketing to evaluate promotional campaign impact and identify trends in purchasing behavior. Supported automation of localized campaigns by cleaning and mapping data to improve personalization and targeting efficiency.

Analyzed campaign and sales data to evaluate promotion effectiveness and optimize targeting, achieving 12% uplift in seasonal sales. Collaborated with cross-functional teams to maintain data consistency and improve lead-to-sale tracking in CRM systems. Provided insights on customer segments and purchasing behavior that informed marketing strategy and promotional calendar planning.

Developed and maintained Tableau and Excel dashboards to measure campaign KPIs, segment-level performance, and customer lifecycle metrics. Analyzed transaction and CRM data to build automated marketing reports used by category, finance, and vendor teams. Conducted end-to-end marketing analytics and performance tracking for co-branded campaigns with Colgate, Unilever, and P&G, driving $20M+ incremental revenue. Designed segmentation and retention models to improve targeting precision and campaign ROI by 18%. Partnered with sales and operations to ensure data alignment across POS, CRM, and marketing automation systems. Created A/B test measurement frameworks and post-campaign evaluations to guide optimization of digital and in-store promotions.