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I’m Rishabh Malhotra, a detail-oriented Marketing & Data Analyst with 8+ years of experience turning raw marketing and customer data into actionable insights. I specialize in data modeling, campaign performance tracking, and dashboard automation using SQL, Tableau, Power BI, and CRM platforms. I’ve helped optimize digital and in-store campaigns, standardized analytics frameworks, and improved data integrity across multiple systems. I enjoy partnering with marketing and sales teams to align reporting, automate workflows, and drive data-led decisions that improve ROI and customer engagement.…I’m Rishabh Malhotra, a detail-oriented Marketing & Data Analyst with 8+ years of experience turning raw marketing and customer data into actionable insights. I specialize in data modeling, campaign performance tracking, and dashboard automation using SQL, Tableau, Power BI, and CRM platforms. I’ve helped optimize digital and in-store campaigns, standardized analytics frameworks, and improved data integrity across multiple systems. I enjoy partnering with marketing and sales teams to align reporting, automate workflows, and drive data-led decisions that improve ROI and customer engagement.

Rishabh Malhotra

Data Analyst, Marketing Analyst, Marketing Strategist, +2

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I’m Rishabh Malhotra, a detail-oriented Marketing & Data Analyst with 8+ years of experience turning raw marketing and customer data into actionable insights. I specialize in data modeling, campaign performance tracking, and dashboard automation using SQL, Tableau, Power BI, and CRM platforms. I’ve helped optimize digital and in-store campaigns, standardized analytics frameworks, and improved data integrity across multiple systems. I enjoy partnering with marketing and sales teams to align reporting, automate workflows, and drive data-led decisions that improve ROI and customer engagement.…I’m Rishabh Malhotra, a detail-oriented Marketing & Data Analyst with 8+ years of experience turning raw marketing and customer data into actionable insights. I specialize in data modeling, campaign performance tracking, and dashboard automation using SQL, Tableau, Power BI, and CRM platforms. I’ve helped optimize digital and in-store campaigns, standardized analytics frameworks, and improved data integrity across multiple systems. I enjoy partnering with marketing and sales teams to align reporting, automate workflows, and drive data-led decisions that improve ROI and customer engagement.

Available to hire

I’m Rishabh Malhotra, a detail-oriented Marketing & Data Analyst with 8+ years of experience turning raw marketing and customer data into actionable insights. I specialize in data modeling, campaign performance tracking, and dashboard automation using SQL, Tableau, Power BI, and CRM platforms.

I’ve helped optimize digital and in-store campaigns, standardized analytics frameworks, and improved data integrity across multiple systems. I enjoy partnering with marketing and sales teams to align reporting, automate workflows, and drive data-led decisions that improve ROI and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Sales and Customer Insights Analyst at Glentel

November 1, 2024 - Present

Built and automated Power BI dashboards to track conversion, campaign performance, and customer engagement; reduced manual reporting time by 40%. Standardized reporting across POS, CRM, and product databases to improve KPI accuracy. Partnered with marketing to evaluate promotional campaign impact and identify trends in purchasing behavior. Supported automation of localized campaigns by cleaning and mapping data to improve personalization and targeting efficiency.

Sales Consultant at The Brick

October 1, 2024 - October 22, 2025

Analyzed campaign and sales data to evaluate promotion effectiveness and optimize targeting, achieving 12% uplift in seasonal sales. Collaborated with cross-functional teams to maintain data consistency and improve lead-to-sale tracking in CRM systems. Provided insights on customer segments and purchasing behavior that informed marketing strategy and promotional calendar planning.

Customer & Marketing Insights Analyst at Reliance Retail Ltd

June 1, 2023 - October 22, 2025

Developed and maintained Tableau and Excel dashboards to measure campaign KPIs, segment-level performance, and customer lifecycle metrics. Analyzed transaction and CRM data to build automated marketing reports used by category, finance, and vendor teams. Conducted end-to-end marketing analytics and performance tracking for co-branded campaigns with Colgate, Unilever, and P&G, driving $20M+ incremental revenue. Designed segmentation and retention models to improve targeting precision and campaign ROI by 18%. Partnered with sales and operations to ensure data alignment across POS, CRM, and marketing automation systems. Created A/B test measurement frameworks and post-campaign evaluations to guide optimization of digital and in-store promotions.

Assistant Category Manager at Reliance Retail Ltd

September 1, 2018 - October 22, 2025

Managed reporting for category and promotional performance across 1,000+ stores, supporting data-driven assortment and pricing decisions. Developed structured reporting templates and visual summaries to streamline category analytics and forecasting. Collaborated with marketing teams on product launches, campaign setup, and data tagging to ensure accuracy and consistency.