Available to hire
I’m a user experience designer passionate about creating thoughtful, user-centered digital experiences that solve real problems.
With hands-on experience in wireframing, prototyping, user flows, personas, and high-fidelity UI, I thrive in fast-paced, collaborative environments.
I’ve contributed to major design projects in the fashion and e-commerce industries, helping brands like Khaadi and Al-Futtaim Mall improve usability and boost engagement.
I’m always open to constructive feedback, eager to learn, and driven by design that’s not just beautiful — but meaningful.
Let’s connect and build something great together!
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Advanced
Sindhi
Advanced
Work Experience
UX Designer at Weaves Corporation (Also known as Khaadi)
January 1, 2024 - October 30, 2025On site - Karachi Enhanced the global user journey for Khaadi’s website by improving navigation and accessibility. Designed UI for upcoming features to align with business goals and fast fashion trends. Conducted regular UAT testing and translated user feedback into actionable design changes. Coordinated with cross-functional teams (Ready-to-Wear, Fabrics, Lab Teams) to collect weekly product data for website uploads, ensuring content accuracy and timely publishing. Conduct post-upload website quality control (QC) checks to verify correct product listings, functional user flow, and bug-free checkout experience across all regional websites.
Jr. UI/UX Designer at Centric
December 1, 2023 - December 1, 2023Collaborated on UX for Dubai-based clients (IKEA, Goody.co, Omnialog), contributing to a 20% increase in conversion rates. Created wireframes, interactive prototypes, and user flows based on competitive research. Supported the creation of user personas, leading to a 10% boost in customer satisfaction. Delivered responsive designs across web and mobile platforms.
UI/UX Designer & Content Manager at AirU / ContentGhar
December 1, 2022 - December 1, 2022Designed intuitive web and mobile experiences for Canadian students using iterative feedback loops. Developed high-fidelity mockups and improved user journeys focused on educational outcomes. Led problem-solving for pain points in digital learning and engagement.
Education
Bachelors in Computer Science at National University of Computer and Emerging Sciences (FAST)
August 1, 2018 - August 1, 2022Qualifications
IxDF certified Personas and User Research
June 18, 2025 - September 26, 2025Learn to create research-driven design personas grounded in real user insights. This course covers qualitative and quantitative user research, grounded theory analysis, and affinity diagramming to reveal authentic user needs and behaviors. Develop minimal viable personas that capture key goals, behaviors, and pain points while fostering team empathy and stakeholder alignment. You’ll also explore the limits of personas and how to design inclusively for accessibility and diverse user skill levels.
Industry Experience
Software & Internet, Retail, Education, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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