Available to hire
I’m a design leader blending brand, product, and media across UI/UX, storytelling, and experience design. I work from concept to launch, guiding cross‑functional teams to build cohesive brand and product ecosystems that scale. My work has earned recognition from iF, Red Dot, SG Mark, and other awards for design excellence and engaging experiences.
Over the years I’ve led multi-disciplinary teams across startups, education, tech, and media, shaping design systems, brand identity, and digital experiences deployed globally. I’m passionate about storytelling, cross-border collaboration, and turning complex ideas into clear, human-centered design outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Tamil
Fluent
English
Fluent
Work Experience
Founder & Director at The Shuffle Collective
June 1, 2023 - November 3, 2025Lead creative and strategic direction across branding, UI/UX, and media. Oversee a multidisciplinary team delivering integrated campaigns, product launches, and digital experiences for clients across tech, education, and lifestyle sectors. Directed branding and marketing for clients including ZEISS, MindChamps, Mercer Marsh, Oon & Bazul, and Meyer Motors. Built The Shuffle Collective into a regional creative agency recognized for storytelling-driven design and full-spectrum brand management. Overseen end-to-end creative lifecycles — from brand systems and UI/UX interfaces to video campaigns and events.
Head of Branding & UI/Graphic Designer at LionsBot International
October 31, 2023 - October 31, 2023Oversee global brand strategy, product interface design, and creative systems for LionsBot’s ecosystem of cleaning robots and digital platforms. Designed UI/UX for LionsOS (Dashboard), LionsClean (Mobile App), and LionsTouch (Robot Touchscreen). Contributed to iF Design Award 2023, Red Dot Design Award 2022, SG Mark Award 2023, and European Cleaning & Hygiene Award 2022 wins. Interfaces deployed globally in airports, malls, hospitals, and commercial buildings across Asia, Europe, and the Middle East. Shaped LionsBot’s visual identity and brand consistency across 40+ countries.
UI/UX Designer & Media Consultant at TribeCar
January 31, 2023 - January 31, 2023Led the UI/UX redesign for Singapore’s leading community car-sharing platform. Revamped app and web experience, aligning visuals with functionality and brand strategy. Collaborated directly with the CEO to merge design and business goals. Designed the product ecosystem used by hundreds of thousands of Singaporean users annually by establishing scalable design systems and new visual identity standards.
Branding, UI/UX Designer at Masterscan Engineering & A&B Scaffold Engineering (Freelance)
December 31, 2021 - December 31, 2021Led rebranding of physical and digital assets, developed responsive websites, and redesigned collateral to modernise brand presence.
UI/UX Designer at SLICeR (Singapore)
June 1, 2014 - June 1, 2014Revamped UI/UX for a multinational corporate product; collaborated with developers to meet deadlines for pitching and investor presentations.
Lead UI/UX Designer (Intern) at Tenantfully (Singapore)
August 31, 2018 - August 31, 2018Conceptualized UX and UI for a real-estate web platform; created branding and launch collateral while working closely with CEO and foreign investors.
Director, Producer, Editor at Shuffle Studios LLP
October 31, 2023 - October 31, 2023Wrote, produced, and directed an international Tamil-language feature film involving cast and crew from Singapore, India, Malaysia, and London. Completed a 30-day production under S$80K with a 15-member crew. Premiered to an audience of 700+ at a sold-out local theatre screening; slated for theatrical and digital release.
Director & Producer at Shuffle Studios LLP
December 31, 2021 - December 31, 2021Directed and produced Vizhiyoram, a five-part web series adapted into a feature film format. Premiered to a 350+ audience at a sold-out local theatre screening. Oversaw all aspects of creative direction, production, and marketing.
Media Director at Roses of Peace Organization (Singapore)
October 31, 2023 - October 31, 2023Official video producer and creative lead for interfaith youth campaigns and events. Led national-level awareness campaigns and event coverage. Awarded 'Most Inspiring Youth' by the President of Singapore, producing films, interviews, and social campaigns promoting peace and inclusivity.
Actor at Mediacorp Singapore (Vasantham & Channel 5)
March 1, 2018 - November 3, 2025Featured in multiple local dramas and hosting primetime info-ed series. Debut role in Guru Paarvai Season 4 earned a New York Film Festival nomination, marking an international milestone in acting career.
Publicity In-Charge at "Sangae Muzhangu" Theatre Production
August 1, 2019 - November 3, 2025Led publicity and creative direction for one of Singapore’s largest Tamil theatre plays, drawing 3,000+ attendees across two show nights.
Head of Branding, UI & Graphic Designer at LionsBot International
October 1, 2023 - October 1, 2023Oversaw global brand strategy, product interface design, and creative systems for LionsBot’s ecosystem of cleaning robots and digital platforms. Designed UI/UX for LionsOS (Dashboard), LionsClean (Mobile App), and LionsTouch (Robot Touchscreen). Contributed to iF Design Award 2023, Red Dot Design Award 2022, SG Mark Award 2023, and European Cleaning & Hygiene Award 2022 wins. Interfaces deployed globally in airports, malls, hospitals, and commercial buildings across Asia, Europe, and the Middle East. Shaped LionsBot’s visual identity and brand consistency across 40+ countries.
UI/UX Designer & Media Consultant at TribeCar
January 1, 2023 - January 1, 2023Led the UI/UX redesign for Singapore’s leading community car-sharing platform. Revamped app and web experience, aligning visuals with functionality and brand strategy. Collaborated directly with the CEO to merge design and business goals. Designed the product ecosystem used by hundreds of thousands of Singaporean users annually by establishing scalable design systems and new visual identity standards.
Director, Producer, Editor at Shuffle Studios LLP
October 1, 2023 - October 1, 2023Wrote, produced, and directed Vidai, an international Tamil-language feature film involving cast and crew from Singapore, India, Malaysia, and London. Completed a 30-day production under S$80K with a 15-member crew. Premiered to an audience of 700+ at a sold-out theatre and slated for theatrical and digital release.
Media Director at Roses of Peace Organization
October 1, 2023 - October 1, 2023Official video producer and creative lead for interfaith youth campaigns and events. Led national-level awareness campaigns and event coverage.
Creative Director at Damaru Singapore
February 28, 2018 - February 28, 2018Conceptualized and directed the digital media and stage visuals for 'Damaru Bhajey!' at Drama Centre Theatre. Oversaw multimedia design and show aesthetics.
Publicity Director at Western Thirumanam (London)
July 31, 2018 - July 31, 2018Led design and publicity for UK’s biggest Tamil wedding exhibition and fashion show. Collaborated with international designers and managed creative promotion.
Production Intern at Mediacorp Eaglevision Productions
August 31, 2013 - August 31, 2013Supported production of award-winning TV drama 'Vetri'. Assisted in creative direction, pre-production, and on-set coordination.
UI/UX Designer at SLICeR
June 30, 2014 - June 30, 2014Revamped UI/UX for a multinational corporate product; collaborated with developers to meet deadlines for pitching and investor presentations.
Director, Producer, Editor at Vidai (International Feature Film) — Shuffle Studios LLP
October 1, 2023 - October 1, 2023Wrote, produced, and directed an international Tamil-language feature film involving cast and crew from Singapore, India, Malaysia, and London. Completed a 30-day production under S$80K with a 15-member crew. Premiered to an audience of 700+ at a sold-out local theatre screening. Slated for theatrical and digital release.
Director & Producer at Vizhiyoram (Local Feature Film) — Shuffle Studios LLP
December 31, 2021 - December 31, 2021Directed and produced Vizhiyoram, a five-part web series adapted into a feature film format. Premiered to an audience of 350+ at a sold-out local theatre screening. Blended crime and human drama narratives featuring university talents and professional actors. Oversaw all aspects of creative direction, production, and marketing.
Media Director at Roses of Peace Organization (Singapore)
October 1, 2023 - October 1, 2023Official video producer and creative lead for interfaith youth campaigns and events. Led national-level awareness campaigns and event coverage. Awarded 'Most Inspiring Youth' by the President of Singapore, producing films, interviews, and social campaigns promoting peace and inclusivity.
UI/UX Designer at SLICeR (Singapore)
June 30, 2014 - June 30, 2014Revamped UI/UX for a multinational corporate product; collaborated with developers to meet deadlines for pitching and investor presentations.
Publicity In-Charge at Sangae Muzhangu Theatre Production
August 31, 2019 - August 31, 2019Led publicity and creative direction for one of Singapore’s largest Tamil theatre plays, drawing 3,000+ attendees across two show nights.
Secretariat Executive Committee at NUS Tamil Language Society
August 31, 2018 - August 31, 2018Directed marketing and publicity initiatives; led creative development for an AI Symposium with over 200 attendees.
Founder & Director at The Shuffle Collective
June 1, 2023 - November 11, 2025Lead creative and strategic direction across branding, UI/UX, and media; oversee multidisciplinary teams delivering integrated campaigns, product launches, and digital experiences for clients across tech, education, and lifestyle sectors. Directed branding and marketing for ZEISS, MindChamps, Mercer Marsh, Oon & Bazul, and Meyer Motors.
Head of Branding at LionsBot International
October 31, 2023 - October 31, 2023Oversee global brand strategy, product interface design, and creative systems for LionsBot’s ecosystem of cleaning robots and digital platforms. Interfaces deployed globally and contributed to iF, Red Dot, SG Mark, and European award wins.
UI & Graphic Designer at LionsBot International
December 31, 2022 - December 31, 2022Designed UI/UX for LionsOS (Dashboard), LionsClean (Mobile App), and LionsTouch (Robot Touchscreen); shaped LionsBot’s visual identity across 40+ countries.
Creative Director at Damaru Singapore
August 31, 2018 - August 31, 2018Conceptualized and directed the digital media and stage visuals for Damaru Bhajey! at Drama Centre Theatre; supported by the National Arts Council of Singapore.
Actor at Mediacorp Singapore
March 1, 2018 - November 11, 2025Featured in multiple local dramas and hosted primetime info-ed series; debut in Guru Paarvai Season 4 earned a New York Film Festival nomination.
Media Director at Roses of Peace Organization
October 31, 2023 - October 31, 2023Official video producer and creative lead for interfaith youth campaigns and events; led national-level awareness campaigns and events; awarded Most Inspiring Youth.
Actor at Mediacorp Singapore
January 1, 2019 - November 11, 2025Featured in local dramas and hosting roles; multi-lingual exposure within Tamil and English productions.
Education
Bachelor of Social Sciences in Communications and New Media at National University of Singapore
August 1, 2018 - August 1, 2022Singapore-Cambridge General Certificate of Education Advanced Level at Raffles Institution (Junior College)
January 1, 2014 - December 1, 2015Bachelor of Social Sciences in Communications and New Media at National University of Singapore
August 1, 2018 - August 1, 2022Singapore-Cambridge General Certificate of Education Advanced Level at Raffles Institution
January 1, 2014 - December 31, 2015Bachelor of Social Sciences in Communications and New Media at National University of Singapore
August 1, 2018 - August 1, 2022Singapore-Cambridge General Certificate of Education Advanced Level at Raffles Institution (Junior College)
January 1, 2014 - December 31, 2015Bachelor of Social Sciences in Communications and New Media at National University of Singapore
August 1, 2018 - August 31, 2022Singapore-Cambridge GCE A-Levels at Raffles Institution
January 1, 2014 - December 31, 2015National Service at Singapore
January 1, 2016 - November 30, 2017Qualifications
SiTF Awards - Silver
January 11, 2030 - November 3, 2025SiTF Awards - Best Presenter
January 11, 2030 - November 3, 2025iF Design Award (UI/UX design excellence in product interface and experience)
January 1, 2023 - November 3, 2025SG Mark Award (Innovation in digital interface and design system architecture)
January 1, 2023 - November 3, 2025Red Dot Design Award (product and interface design for industrial cleaning robots’ command and control)
January 1, 2022 - November 3, 2025European Cleaning & Hygiene Awards – Technological Innovation of the Year
January 1, 2022 - November 3, 2025 AsiaOne Filmmaker Feature (Silver)
January 1, 2021 - November 3, 2025Most Inspiring Youth Award
January 1, 2017 - November 3, 2025SiTF Awards (Silver & Best Presenter)
January 1, 2013 - November 3, 2025iF Design Award for UI/UX design excellence in product interface and experience
January 1, 2023 - November 3, 2025SG Mark Award recognizing innovation in digital interface and design system architecture
January 1, 2023 - November 3, 2025Red Dot Design Award for product and interface design for industrial cleaning robots’ command and control
January 1, 2022 - November 3, 2025European Cleaning & Hygiene Awards Technological Innovation of the Year
January 1, 2022 - November 3, 2025AsiaOne Filmmaker Feature (Silver)
January 1, 2021 - November 3, 2025Most Inspiring Youth Award, presented by the President of Singapore
January 1, 2017 - November 3, 2025SiTF Awards (Silver & Best Presenter)
January 1, 2013 - November 3, 2025Derana Music Video Awards Colombo – multiple awards for 'Roar'
December 1, 2023 - November 3, 2025iF Design Award 2023 - UI/UX
January 1, 2023 - November 11, 2025SG Mark Award 2023 - Digital Interface & Design System Architecture
January 1, 2023 - November 11, 2025Red Dot Design Award 2022 - Product & Interface Design
January 1, 2022 - November 11, 2025European Cleaning & Hygiene Award 2022 - Technological Innovation of the Year
January 1, 2022 - November 11, 2025AsiaOne Filmmaker Feature (Silver) 2021
January 1, 2021 - November 11, 2025Most Inspiring Youth Award (Singapore) 2017
January 1, 2017 - November 11, 2025SiTF Awards (Silver & Best Presenter) 2013
January 1, 2013 - November 11, 2025Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Manufacturing, Non-Profit Organization
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director today.