Available to hire
I am a Strategic Digital Campaign Manager with over 10 years of experience in digital marketing strategy, data analysis, and stakeholder engagement. I excel in leadership, communication, and problem-solving, driving effective campaign results and delivering high productivity. Skilled in legal regulations, administration, and vendor relations, I bring meticulous operations management skills to inventory management and programmatic campaign troubleshooting.
Throughout my career, I have managed end-to-end campaigns for clients across various platforms including Google Ads, Facebook Manager, and more. I enjoy optimizing campaigns using data-driven insights and collaborating with cross-functional teams to meet client KPIs and business goals effectively.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Hindi
Advanced
Work Experience
Campaign Manager at Agilesoft – Clients(ETS, NJOSHE, Rutgers)
January 1, 2023 - PresentManaged the entire campaign lifecycle from RFP to post-campaign analysis, ensuring alignment with client objectives, budget, and timeline. Used data-driven insights and best practices to test and optimize marketing campaigns across multiple platforms. Created detailed slides to convey complex concepts and provided weekly optimization recommendations to achieve client KPIs such as CPM, CTR, and conversions.
Campaign Manager at The Weather Company, an IBM owned company
January 31, 2023 - July 8, 2025Set up programmatic PMP and PD deals campaigns on GAM and Magnite platforms. Planned and executed demand generation campaigns across multiple regions for B2B SaaS products. Collaborated with product, sales, and engineering teams to align marketing goals. Managed insertion orders, revenue reports, and cleared discrepancies while focusing on key KPIs such as conversion and CTR.
Manager, Ad operation at Initiative Private Limited
August 31, 2021 - July 8, 2025Led a team of Media Specialists delivering paid digital marketing solutions. Handled invoice reconciliation for US TV networks, updated impressions in Excel, and managed campaign trafficking on the Prisma platform.
Campaign Manager at Atidiv Private Limited
May 31, 2021 - July 8, 2025Managed end-to-end social media campaigns for the US region across platforms including Facebook, Instagram, and Twitter. Worked with clients such as AT&T, Honda, BMW, and Toyota. Oversaw inventory management, programmatic deal creation, bid rate adjustments, and troubleshooting campaign delivery issues. Coordinated with sales teams and resolved technical problems related to JavaScript, HTML, and CSS.
Technical Support Engineer at Theorem Private Limited
November 30, 2017 - July 8, 2025Trafficked ad campaigns including standard, rich media, and 3rd party tags. Worked on the Atlas Ad server for Facebook, tested ad creatives for site compliance, provided technical support via email, managed API requests, and resolved discrepancies related to in-app advertising. Created and tested creatives using HTML and CSS.
QC Tech at Mode Media Private Limited (Formerly Glam Media)
November 30, 2016 - July 8, 2025Worked with internal ad servers and external Audience Extension Partners. Managed vendor verification for third-party tags and handled discrepancy resolution in impressions and clicks. Collaborated with multiple third-party creative agencies and managed requests using Adops tools.
Campaign Manager at Agilesoft – Clients(ETS, NJOSHE, Rutgers)
January 1, 2023 - PresentManaged the entire campaign lifecycle from RFP to post-campaign analysis for clients ensuring alignment with objectives, budgets, and timelines. Utilized data-driven insights and multiple platforms like Google Analytics to optimize performance across channels. Created presentations to communicate complex data and optimized campaigns weekly to meet client KPIs such as CPM, CTR, and conversions.
Campaign Manager at The Weather Company, an IBM owned company
January 1, 2023 - July 8, 2025Set up programmatic (PMP and PD) campaigns on GAM and Magnite platforms. Executed demand generation campaigns for B2B SaaS products across markets, collaborating with cross-functional teams. Managed insertion orders ensuring accuracy of dates, budgets, impressions, and KPIs. Analyzed revenue reports and optimized campaign delivery ensuring full performance as per client expectations.
Manager, Ad Operation at Initiative Private Limited
August 31, 2021 - July 8, 2025Led a team of Media Specialists delivering paid digital marketing solutions for clients in various industries. Cleared discrepancies in TV network invoices and updated campaign data on multiple platforms. Managed digital campaign placements and tracking.
Campaign Manager at Atidiv Private Limited
May 1, 2021 - July 8, 2025Handled end-to-end campaign management for U.S. clients on social media platforms (Facebook, Instagram, Twitter, Snapchat, and Pinterest) and Google Ads Manager focusing on display, video, and YouTube campaigns. Managed programmatic deal creation, inventory management, bid adjustments, and severe troubleshooting for campaign delivery. Collaborated with sales teams to maximize revenue and resolve technical issues.
Technical Support Engineer at Theorem Private Limited
November 30, 2017 - July 8, 2025Trafficked ad campaigns involving rich media and third-party tags. Worked extensively on Facebook’s Atlas ad server for campaign management, creative compliance, and post-launch support. Provided email-based technical troubleshooting and reporting to clients and handled API requests and publisher-related issues.
QC Tech at Mode Media Private Limited (Formerly Glam Media)
November 1, 2016 - July 8, 2025Managed internal and external ad servers and reporting platforms for U.S. clients. Conducted vendor verification, prioritized ad operations requests, and worked with creative agencies to traffic ad products. Investigated and resolved discrepancies in ad impressions and clicks.
Campaign Manager at Agilesoft – Clients(ETS, NJOSHE, Rutgers)
January 1, 2023 - PresentManaged the entire campaign lifecycle from RFP to post-campaign analysis to ensure alignment with client objectives, budget, and timeline. Used data-driven insights to optimize marketing opportunities and campaign strategies. Utilized various platforms like Google Analytics to measure campaign performance across channels. Applied analytical tools to report marketing metrics including lead generation, conversion, revenue, ROI, and cost per lead. Created effective slides to convey complex concepts and optimized campaigns on a weekly basis to meet client KPIs such as CPM, CTR, and conversions.
Campaign Manager at The Weather Company, an IBM owned company
January 1, 2023 - July 9, 2025Set up programmatic campaigns on GAM and Magnite platforms including PMP and PD deals. Led strategic planning and resource allocation to drive organizational success. Executed demand generation campaigns across multiple regions to generate qualified leads for B2B SaaS products. Collaborated with cross-functional teams to align marketing with business goals. Handled insertion orders to ensure accuracy of dates, budgets, impressions, and KPIs. Managed revenue reports, resolved discrepancies, created optimization plans, and ensured full campaign delivery compliance.
Manager, Ad Operation at Initiative Private Limited
August 1, 2021 - July 9, 2025Led a team of Media Specialists delivering paid digital marketing solutions across various industries. Resolved discrepancies in TV network invoices and cleared invoices for US TV networks like ABC, CBS, CNN, Roku, and others. Updated hourly impressions using Innovid platform. Created placements and trafficked campaigns using Prisma platform.
Campaign Manager at Atidiv Private Limited
May 1, 2021 - July 9, 2025Handled end-to-end campaigns for US region social media platforms (Facebook, Instagram, Twitter, Snapchat, Pinterest). Managed clients including A&T, Honda, BMW, and Toyota. Responsible for inventory management and programmatic deal creation for display, video, and app ads. Adjusted bid rates and setups in Facebook Ads Manager and Google Ads Manager. Troubleshot campaign delivery and creative issues. Collaborated with onshore sales to understand client requirements and suggested sales strategies to maximize revenue. Provided support for JavaScript, HTML, and CSS issues on sites and creatives.
Technical Support Engineer at Theorem Private Limited
November 1, 2017 - July 9, 2025Managed trafficking ad campaigns using standard, rich media, and 3rd party tags. Worked on Atlas ad server owned by Facebook. Tested ad creatives for site specification compliance and functionality. Provided post-launch support including creative changes, metric research, and discrepancy investigation. Created, managed, and tested campaigns on Atlas platform. Delivered email-based technical support and reports to clients. Worked with APIs and troubleshooting in-app issues. Developed creatives using HTML and CSS and tested across publishers.
QC Tech at Mode Media Private Limited (Formerly Glam Media)
November 1, 2016 - July 9, 2025Worked with internal and external ad servers and reporting platforms. Managed vendor verification and third-party tag implementation. Coordinated with AdOps teams from Nielsen, Double Verify, and others. Tested secure tags across publishers. Worked with multiple creative agencies and resolved impression and click discrepancy issues.
Campaign Manager at Agilesoft – Clients(ETS, NJOSHE, Rutgers)
January 1, 2023 - PresentManaged the entire campaign lifecycle from RFP to post-campaign analysis, ensuring alignment with client objectives, budget, and timeline. Effectively completed projects by meeting deadlines and utilizing data-driven insights to optimize campaign strategies. Employed multiple platforms to monitor and optimize campaign performance metrics such as lead generation, conversion, revenue, ROI, and cost per lead. Created detailed presentation slides to convey complex concepts. Weekly optimization of campaigns to meet client KPIs such as CPM, CTR, and conversions.
Campaign Manager at The Weather Company, an IBM owned company
January 31, 2023 - July 9, 2025Set up programmatic PMP and PD deal campaigns on GAM and Magnite platforms. Planned and executed demand generation campaigns across regions to generate qualified leads for B2B SaaS products. Coordinated with cross-functional teams to align marketing goals with business objectives. Managed insertion orders to ensure accuracy and achieved client KPIs including conversions and traffic. Prepared revenue reports from GAM and Magnite, addressed discrepancies, and created optimization plans to ensure full delivery of campaigns.
Manager, Ad operation at Initiative Private Limited
August 31, 2021 - July 9, 2025Led a team of Media Specialists to deliver paid digital marketing solutions. Cleared discrepancies and invoices related to US TV networks including ABC, CBS, CNN, Discovery and others. Updated impressions data and managed campaign placements via the Prisma platform. Oversaw campaign trafficking and delivery accuracy.
Campaign Manager at Atidiv Private Limited
May 31, 2021 - July 9, 2025Handled end-to-end campaign management for US region social media platforms such as Facebook, Instagram, Twitter, Snapchat, and Pinterest for clients including AT&T, Honda, BMW, and Toyota. Managed inventory and programmatic deal creation for display, video, and app ads. Adjusted bid rates and setup campaigns on Facebook Ads Manager and Google Ads Manager as per client requirements to track primary and secondary KPIs. Provided troubleshooting support for JavaScript/HTML/CSS issues and coordinated with sales teams for client requirements.
Technical Support Engineer at Theorem Private Limited
November 30, 2017 - July 9, 2025Trafficked ad campaigns including rich media and third-party tags using Atlas Ad Server. Tested ad creatives for compliance and functionality, provided email-based technical support, and supplied various reports to clients. Managed API requests, handled ad-related queries, and performed creative creation and testing using HTML and CSS. Troubleshot issues related to mobile device proxy and in-app discrepancies.
QC Tech at Mode Media Private Limited (Formerly Glam Media)
November 30, 2016 - July 9, 2025Worked with internal and external ad servers for US clients including Target and Walmart. Conducted vendor verification for third-party tag compatibility. Managed AdOps tool requests and tested secure tags across various publishers. Collaborated with multiple third-party creative agencies to traffic ads and resolve discrepancy issues in impressions and clicks.
Campaign Manager at Agilesoft
January 1, 2023 - PresentManaged the entire campaign lifecycle from RFP to post-campaign analysis for clients such as ETS, NJOSHE, and Rutgers. Ensured alignment with client objectives, budgets, and timelines. Used data-driven insights to identify marketing opportunities, optimize campaigns across multiple platforms, and measure key marketing metrics such as lead generation, conversion, and ROI. Delivered client KPI targets including CPM, CTR, and conversions while optimizing campaigns weekly.
Campaign Manager at The Weather Company (IBM)
January 1, 2023 - July 15, 2025Set up programmatic PMP and PD deals on GAM and Magnite platforms. Planned and executed demand generation campaigns across multiple regions for B2B SaaS products. Collaborated with cross-functional teams to align marketing with business objectives. Managed insertion orders ensuring accuracy of date, budget, impressions, and client KPIs such as conversions and traffic. Resolved discrepancies in platforms, created optimization plans, and ensured full campaign delivery.
Manager, Ad Operation at Initiative Private Limited
August 31, 2021 - July 15, 2025Led a team of Media Specialists delivering paid digital marketing solutions across industries. Cleared discrepancies related to US TV network invoices and updated hourly impressions from Innovid. Managed placements and trafficked campaigns on the Prisma platform.
Campaign Manager at Atidiv Private Limited
May 1, 2021 - July 15, 2025Handled end-to-end social media campaigns for US, UK, and Canada clients including A&T, Honda, BMW, and Toyota. Managed programmatic deals, inventory, and digital ads on Facebook and Google platforms. Troubleshot campaign issues, optimized KPIs like CTR, impressions, CPA, and CPV. Collaborated with onshore sales teams to maximize inventory revenue and provided technical support on JavaScript, HTML, and CSS issues related to campaigns.
Technical Support Engineer at Theorem Private Limited
November 30, 2017 - July 15, 2025Trafficked ad campaigns with standard, rich media, and third-party tags. Managed campaigns on Atlas ad server and tested creatives for compliance and functionality. Supported post-launch activities, resolved technical campaign issues via email, worked on API requests, and handled mobile device traffic discrepancies.
QC Tech at Mode Media Private Limited (Formerly Glam Media)
November 1, 2016 - July 15, 2025Worked with internal and external ad servers and reporting tools for US clients including Target and Walmart. Verified vendor tag compatibility, tested secure tags, managed ad ops requests, and worked with third-party creative agencies for ad product trafficking.
Education
Master of Science at McDaniel College
January 1, 2015 - December 31, 2016Bachelor of Engineering at Nagpur University
January 1, 2009 - December 31, 2013Master of Science at McDaniel College
January 1, 2020 - December 31, 2022Bachelor of Engineering at Nagpur University
January 1, 2009 - December 31, 2013Master of Science at McDaniel College, Maryland, USA
January 1, 2015 - December 31, 2016Bachelor of Engineering at Nagpur University, India
January 1, 2008 - December 31, 2012Qualifications
Google Ads Display certified
January 1, 2022 - December 31, 2022Google Analytics certified
January 1, 2022 - December 31, 2022Google Ads Display professional certified
January 1, 2022 - December 31, 2022Google Ads Video professional certified
January 1, 2022 - December 31, 2022Google Ads Search professional certified
January 1, 2022 - December 31, 2022Oracle PL/SQL Developer Certified Associate
January 1, 2021 - December 31, 2021Google Ads Display certified
January 1, 2022 - December 31, 2022Google Analytics certified
January 1, 2022 - December 31, 2022Google Ads Display professional certified
January 1, 2022 - December 31, 2022Google Ads Video professional certified
January 1, 2022 - December 31, 2022Google Ads Search professional certified
January 1, 2022 - December 31, 2022Oracle PL/SQL Developer Certified Associate
January 1, 2021 - December 31, 2021Google Ads Display certified
January 11, 2030 - July 15, 2025Google Analytics certified
January 11, 2030 - July 15, 2025Google Ads Display professional certified
January 11, 2030 - July 15, 2025Google Ads Video professional certified
January 11, 2030 - July 15, 2025Google Ads Search professional certified
January 11, 2030 - July 15, 2025Oracle PL/SQL Developer Certified Associate
January 11, 2030 - July 15, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Government, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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