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I’m a Senior Digital Analytics & Martech Strategist with experience helping organizations turn data into measurable business growth. I’ve worked across CIBC and Walmart Canada, leading initiatives in digital analytics, conversion optimization, experimentation, and marketing technology. My work focuses on building scalable analytics solutions, improving customer journeys, and enabling smarter business decisions through data-driven insights.…I’m a Senior Digital Analytics & Martech Strategist with experience helping organizations turn data into measurable business growth. I’ve worked across CIBC and Walmart Canada, leading initiatives in digital analytics, conversion optimization, experimentation, and marketing technology. My work focuses on building scalable analytics solutions, improving customer journeys, and enabling smarter business decisions through data-driven insights.

RITHIKA RAMASAMY

Data Scientist, Data Analyst, AI Engineer, +2

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I’m a Senior Digital Analytics & Martech Strategist with experience helping organizations turn data into measurable business growth. I’ve worked across CIBC and Walmart Canada, leading initiatives in digital analytics, conversion optimization, experimentation, and marketing technology. My work focuses on building scalable analytics solutions, improving customer journeys, and enabling smarter business decisions through data-driven insights.…I’m a Senior Digital Analytics & Martech Strategist with experience helping organizations turn data into measurable business growth. I’ve worked across CIBC and Walmart Canada, leading initiatives in digital analytics, conversion optimization, experimentation, and marketing technology. My work focuses on building scalable analytics solutions, improving customer journeys, and enabling smarter business decisions through data-driven insights.

Available to hire

I’m a Senior Digital Analytics & Martech Strategist with experience helping organizations turn data into measurable business growth. I’ve worked across CIBC and Walmart Canada, leading initiatives in digital analytics, conversion optimization, experimentation, and marketing technology. My work focuses on building scalable analytics solutions, improving customer journeys, and enabling smarter business decisions through data-driven insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Analyst, Digital Analytics at CIBC

May 1, 2024 - Present

Architected GA4 across 20+ B2B and B2C properties, configuring enhanced measurement and 17 new custom dimensions; built cross-device identity resolution bridging user_pseudo_id and CRM IDs; migrated 100% of legacy Adobe Universal Analytics reports to GA4 while preserving 24 months of historical baselines for YoY comparability; maintained Adobe Analytics implementation (Launch, eVars, props) for financial product pages; reduced tagging defects from 7.4% to under 1.2% post-governance; delivered governance and QA framework; led a 3-module GA4 training program for 12 analysts, enabling self-serve analytics and reducing ad-hoc requests by 34%.

Digital Analytics Analyst at Walmart Canada

April 1, 2023 - April 30, 2024

Deployed full event-based tracking across web and iOS/Android apps using GA4 + Firebase (300+ events); engineered GTM container architecture to manage 140+ tags; ran monthly data quality audits with automated Python scripts; resolved 97.3% of flagged issues within 48 hours. Designed customer funnel visualizations in Tableau connected to live BigQuery, used by 5 senior stakeholders to monitor funnel health; conducted A/B and multivariate tests, achieving a 25% CTR lift and 17.1% conversion lift across 3.1M sessions. Built Looker Studio dashboards for real-time ROAS and CAC; established UTMs governance and monthly analytics office hours.